"Hey folks do we have data or research you can point to around early teens (or tweens) trends on messaging and competition? [Redacted]: "[Redacted] did an analysis with 13-14yrs old as a tween proxy"

████: "Hey folks do we have data or research you can point to around early teens (or tweens) trends on messaging and competition? Specifically * how early teens use ig direct (or other messaging systems) - any analysis on content/JTBD there? * how tweens and early teens use snap * how tweens and early teens use avatars * for tiktok or ig, where do external private shares go? to snap, imessage?" Darius Kilstein: "Data wise we have nothing on tweens as there aren't any that use Instagram" Darius Kilstein: "We have teens as a bucket, we never looked at stated-age for those who tell us they are 13-15. So we dont have anything there and that would be net-new work." ████: "████ did an analysis with 13-14yrs old as a tween proxy" ████: "Here's the very wip deck that I'm putting together on US 13-14 year olds! I haven't dug too deep into direct yet, but slides 24 and 27-29 might be relevant!" ████: "@silent these are so great, thank you all! Very helpful to influence convos around if/where tweens message and if IGY should consider beyond Direct." ████: "@silent let's please get consistent in our data and research on the language and age brackets for youth. Aligned with ████ and ████ on this, comms went out to IG Research this week and encourage us to keep consistent with this: * Young Kids (0-5) * Kids (6-9) * Tweens (10-12) * Early Teens (13-15) * Later Teens (16- legal maturity that can vary by country)"