"TL;DR is that it's important to acquire them early on"

████: "As I understand parental gatekeeping is much larger for 13yo - should we focus more on 14-17? Do we have data that shows that if 13yo don't start using IG - it is much harder to get them excited to join IG at 14+?" ████: "████ has a slide on this I believe! TL;DR is that it's important to acquire them early on" Darius Kilstein: "What we learnt from FB teen declines is that each incoming year is worse than the last - so to some extent, what you are saying is probably true in reality (i.e. if you dont join when you are 13 you are much less likely to do so when you are 14)"