"We don't have a clear understanding about who reaches out for help on Instagram, the effects of posting (or not posting) on subsequent real world behavior, or the effects of seeing SSI content on viewers. We also don't understand the barriers that people face when seeking or receiving help from others on IG."

Internal document
"From 7/6/18 - 8/6/18: ~16K unique IG users admitted suicidal thoughts or intent and ~21K unique users admitted self-injury. Of these, between 45% and 60% are teens, even though only 18% of DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗ are teens. On a daily basis, 5.1 million users, or 0.75% of DAP, are exposed to SSI-related content each day." "Teens keep one step ahead of IG's community guidelines against glorifying self-injury by changing hashtags as they are shut down" "Seeing SSI admissions on Instagram is significantly associated with increased time spent as well as posting SSI content. However, it is unclear what the causal mechanism is; those pre-disposed to self-harm could be actively seeking out SSI content" "Extreme communities online (those that promote and support beliefs generally unaccepted by society, such as eating disorders, self-harm, or suicide) provide a false sense of belonging but promote injurious behavior." "We don't have a clear understanding about who reaches out for help on Instagram, the effects of posting (or not posting) on subsequent real world behavior, or the effects of seeing SSI content on viewers. We also don't understand the barriers that people face when seeking or receiving help from others on IG." "Contagion and triggering are serious risks, although academics used to be confused about suicide contagion. That being said, we don't know how to identify users who are most vulnerable to SSI content or key intervention points."
— Unnamed employee