"[We have] [f]ew allies on well-being issues as well as product or policy proof points"

[RISKS]: • "We're playing catch up and people might think we aren't doing enough. Per the New York Times 'If Facebook's underlying business model is based on how much time we all spend eating there, can the company ever truly resist the pressure to keep plying us with more cookies?' (January 2018)" • "Few allies on well-being issues as well as product or policy proof points" • "People don't know what controls are available or how to use them: research shows that people want controls but when we offer them they are not really used" • "Increasing negative focus from UK policy makers and media on the issue of addiction. Potential to spread."