"In the United States, per-high school adoption is a crucial driver of teen Facebook engagement"

"In the United States, per-high school adoption is a crucial driver of teen Facebook engagement" "High school network effects is likely a key determinant of teens' Facebook engagement" • "'FB High Schools' (>75% adoption) have:" — "15% higher avg L28" — "22% more TS per MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗" — "14% more NF TS per MAP" — "81% more Post Sessions per MAP" — "71% more OBPS per MAP" — "69% more Comments per MAP" — "94% more Wall Posts per MAP" • "compared to high schools with 5-30% FB adoption"