"There are downsides to Daisy, but I think it is one of the clearest things (supported by research) that we can do to positively impact social comparison and well-being on IG and we should ship it."

Internal document
████: "At the review last week, we discussed that there is a very high bar to make a ship case for Daisy... the recommendation is to develop a comms plan to roll back Daisy." ████: "There are downsides to Daisy, but I think it is one of the clearest things (supported by research) that we can do to positively impact social comparison and well-being on IG and we should ship it. I'm amenable to ████ et al.'s recommendation, because I don't believe we will be able to produce sufficiently compelling evidence to overcome the opposition to Daisy in FB App... I'd also like to add that, if we can't ship Daisy given the external comms around it and the supporting research, then I am doubtful that we can ship any broad product changes with the purpose of improving user well-being." Justin Cheng: "Social comparison may be mild for most people, but at the same time, we've shown (repeatedly) that it's among the top drivers of well-being on FB and IG. We can also show that social comparison does lead to decreased engagement via deactivation. Daisy is such a rare case where a product intervention can improve well-being for almost everyone that uses our products. So even if the benefit is small, especially in the likely case of not launching the 'pure' variant, I do hope that we do keep pushing on it." Justin Cheng: "Separate from whether social comparison should be considered a driver or component of well-being, we know from previous internal and external research that social comparison is linked to multiple negative well-being outcomes (e.g., increased loneliness, worse body image, and negative mood or affect), as well as some positive outcomes (e.g., greater inspiration), so yes, I think it's useful as a measure on its own." ████: "The two Daisy-specific insights are compelling: 1) Negative social comparison decreased more over time for people who have Pure/Popular Daisy compared to people who do not. And 2) People with Pure or Popular Daisy tended to report less social comparison stemming from seeing content with a lot of Likes."