Appearance comparisons are made much more frequently on IG vs competitors and often lead to body image issues

████: "CWB [Central Well-Being] is advocating that if we want to pursue NACNACNegative Appearance ComparisonThe measured harm of comparing one's appearance unfavourably with what one sees on the platform. Content is scored for it, so internal documents speak of "high-NAC" content and of NAC prevalence rising with time spent.Full entry ↗ [Negative Appearance Comparison] measurement, it should go to the VP level" Justin Cheng: "1. Strategy aside, do they have feedback on the NAC survey questions? 2. Why do they think NAC is part of PU [Problematic Use] (or perceive it as unimportant?" Justin Cheng: "[S]ounds like next steps is to meet with ████/Pratiti to get buy-in (again) for NAC? Key notes:- Differences in perception of whether FB/IG 'causes' NAC" ████: "One other note was that they decided not to prioritize 'social comparison', of which 'appearance comparison' and 'negative appearance comparison' are subsets. I think they were generally conflating NAC with social comparison… We went through an evolution on our team to focus in on NAC because we agree that 'social comparison' is not necessarily good or bad. However, external research consistently points to appearance comparison as a key step towards internalization of the 'thin ideal' and other beauty ideals which often lead to body image issues and for some eating disorders/ suicide/ self injury. The prevalence of all of which are historically high and growing-particularly among teens…The fact that these appearance comparisons are made much more frequently on IG vs competitors (including FB) has been shown to be due to the visual nature of the app."