"Simply put, we need to 'push' [teens] more."

[Primary thesis]: "We need to make instagram an 'urgent app' again for US teens" [Secondary thesis]: "Teen girls are more important, therefore build with them in mind" • "The boys will go where the girls are." [A tertiary thesis]: "Teens are not vapid and our wellness efforts are important for brand affinity" • "'Wellness' - self care, mental health - is the 'cause' that these kids care about. So we should continue to push here and better leverage the channels that reach them, specifically their stars, to make IG feel like a place that is safe, 'gets it,' and is an ally in addressing the problems that their generation wants to champion and address." [Give profile more stalk-worthy mechanics (Stalking)]: "There is NO PLACE for teens to break-up on the internet! There's NO PLACE on the internet to tell the world who your BFF is! There is no place for 'pull-based' drama and stalking! And, a lot of teens are private, so unless you follow the boy you have a crush on, you can't stalk him and lovingly stare at his photos before bed." "Thomas and I believe that if we give teens the mechanics for making their profile more communicative and tweak-able and therefore more stalk-able, then it will create more urgency in the app for teens to check out each others profiles and see what has been recently tweaked." [Be present all the time (multi-tasking)]: "Why? Simply put, we need to 'push' [teens] more. They have several apps running at all times and those apps talk to them all the time. We are probably the least proactive app in terms of trying to garner their attention."