Email: Max/Adam Monthly 1:1 Follow-up

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Case 4:22-md-03047-YGR Document 2889-30 Filed 03/27/26 Page 1 of 2 AMENDED Exhibit 226 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2889-30 Filed 03/27/26 Message From: Max Eulenstein [/O=THEFACEBOOK/OU=EXTERNAL (FYDIBOHF25SPDLT)/CN=RECIPIENTS/CN=69192CD237FE4C128CDC4A55F232027A] Sent: 1/27/2021 3:19:07 AM To: Adam Mosseri 1 Subject: Max/Adam Monthly 1:1 Follow-up Page 2 of 2 Hey, You asked me for general thoughts today. I reflected on it a bit more and here are five things worth considering. No response necessary, but wanted to give you a better answer. Max Category What? Why? Confidence Goals Change IG's top-line goals from FCI to US (or US - Global) The U.S. is our most important, and weakest, market. We should focus more energy on improving our position. This also directly aligns our High goaling with FB app and MSGR. Invest more in creator Strategy monetization, including a bet in subscription models Creators are the key to winning the entertainment job; monetization is the key to winning creators. Substack, OnlyFans, Patreon, Twir-Revue acquisition suggest subscriptions might be a key part of the creator monetization portfolio. Medium Strategy Invest in a group messaging bet for teen connection (e.g. re-focusing threads on core IG) Strategy To promote well-being, align our metric goals with people's goals Connecting with friends is our #2 job. Messaging is the future of friend connection. IG has a unique wedge with content sharing and teens hanging out that could be served via medium-sized groups. Metrics like "well-being sessions" could align our goals with our customers' goals. No one wakes up thinking they want to maximize the number of times they open Instagram that day. But that's exactly what our product teams are trying to do. Medium High Reduce the number of virtual Org. teams by re-orging whenever a virtual team is likely to sustain for less well and Icad to increased burn-out, particularly for high- over ~9 months Virtual teams are inefficient, requiring us to re-create process/relationships, which slows us down. They also support people High performers, which slows us down over time in hard-to-notice ways. From: Adam Mosseri Sent: Tuesday, September 22, 2020 1:38 PM To: Adam Mosseri < Subject: Max/Adam Monthly 1:1 >; Max Eulenstein When: Tuesday, January 26, 2021 1:30 PM-2:00 PM. Where: Direct Call on Workchat/Portal HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00161686