Meta & Children's Online SafetyControlling the Narrative
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Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 1 of 48 AMENDED Exhibit 53 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 5/26/2023 GROWTH ACQUISITION IG Acquisition Vision Controlling the Narrative Page 2 of 48 CONFIDENTIAL META3047MDL-047-00067096 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Goals of presentation Objective Early steer on concepts before H2 prioritization Discussion Higher level steer on longer term spotlight opportunities & gauge early conviction Concepts you have early conviction in or want us to dig into more? Can leads help open up channels with marketing, partnerships (important figures & 3p apps) teams by aligning with the right POC leads? Due to time sensitive nature of teen decline (FB saw 50% loss of teens within 2 years) are growth leads aligned that we can move fast on angle changing areas without proven ROI yet? Should we consider XFN structural changes, test fast and pivot early approaches...? Page 3 of 48 CONFIDENTIAL META3047MDL-047-00067097 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 4 of 48 CONFIDENTIAL META3047MDL-047-00067098 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 5 of 48 Controlling the narrative Strategy overview Spotlight key opportunities CONFIDENTIAL META3047MDL-047-00067099 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 6 of 48 CONFIDENTIAL META3047MDL-047-00067100 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 7 of 48 CONFIDENTIAL META3047MDL-047-00067101 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 8 of 48 CONFIDENTIAL META3047MDL-047-00067102 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 9 of 48 CONFIDENTIAL META3047MDL-047-00067103 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 10 of 48 CONFIDENTIAL META3047MDL-047-00067104 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 11 of 48 CONFIDENTIAL META3047MDL-047-00067105 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 12 of 48 CONFIDENTIAL META3047MDL-047-00067106 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 13 of 48 CONFIDENTIAL META3047MDL-047-00067107 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 14 of 48 CONFIDENTIAL META3047MDL-047-00067108 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 15 of 48 CONFIDENTIAL META3047MDL-047-00067109 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 16 of 48 CONFIDENTIAL META3047MDL-047-00067110 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 17 of 48 CONFIDENTIAL META3047MDL-047-00067111 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 18 of 48 CONFIDENTIAL META3047MDL-047-00067112 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 19 of 48 CONFIDENTIAL META3047MDL-047-0006713 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 20 of 48 CONFIDENTIAL META3047MDL-047-00067114 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 21 of 48 CONFIDENTIAL META3047MDL-047-00067115 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 22 of 48 CONFIDENTIAL META3047MDL-047-00067116 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 23 of 48 CONFIDENTIAL META3047MDL-047-00067117 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 24 of 48 CONFIDENTIAL META3047MDL-047-0006713 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 25 of 48 CONFIDENTIAL META3047MDL-047-0006713 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 26 of 48 CONFIDENTIAL META3047MDL-047-00067120 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 27 of 48 CONFIDENTIAL META3047MDL-047-00067121 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 28 of 48 CONFIDENTIAL META3047MDL-047-00067122 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 29 of 48 CONFIDENTIAL META3047MDL-047-00067123 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 30 of 48 CONFIDENTIAL META3047MDL-047-00067124 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 31 of 48 CONFIDENTIAL META3047MDL-047-0006/125 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 32 of 48 COMIDENTAL META3047MDL-047-00067126 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 33 of 48 CONFIDENTIAL META3047MDL-047-00067127 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 34 of 48 CONFIDENTIAL META3047MDL-047-00067128 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 35 of 48 CONFIDENTIAL META3047MDL-047-00067129 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 36 of 48 CONFIDENTIAL META3047MDL-047-00067130 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 37 of 48 CONFIDENTIAL META3047MDL-047-00067131 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 38 of 48 CONFIDENTIAL META3047MDL-047-00067132 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 39 of 48 CONFIDENTIAL META3047MDL-047-00067133 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 40 of 48 CONFIDENTIAL META3047MDL-047-00067134 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 41 of 48 CONFIDENTIAL META3047MDL-047-00067135 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Spotlight key opportunities 4.School integrations Page 42 of 48 CONFIDENTIAL META3047MDL-047-00067144 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 43 of 48 Leverage school networks Our competitors in social connection are leveraging school integrations as a way to keep in touch with their community. Can we take this a step further and use school networks as a lever for acquisition? TC S 1992 Calege Snapchat At its Snap Partner Summit today in Santa Monica. Snapchat unveiled a series of new features coming to Its app. The company is rolling out new Stories features, adding updates to the Snap Map, enhancing Bitmoji, introducing new ways to virtually interact with friends and more. Snapchat is launching two new shared Story modes, starting with "Communities," which is a shared Story for interacting with people in the same school. With this new Story mode, users from the same school can see what other people on campus are up to, build new friendships and share their point of view. Snapchat has tested the new Story mode in certain schools, and plans to roll out Communities to additional colleges and high schools this month. Join Your College View and join your college redoгу принест and get a special badge on your profile Add College Friends Stories Attaching your college email to your snapchat grants you access to campus specific features In April 2023, Snapchat has started to partner with several high schools to test new community story features 50 8 CONFIDENTIAL META3047MDL-047-00067145 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 How can we position Instagram as integral to navigating school relationships, especially during transition periods? 9:41 Search in mal Social Pramotions SCA Page 44 of 48 CONFIDENTIAL META3047MDL-047-00067146 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 How can we position Instagram as integral to navigating school relationships, especially during transition periods? Instagram SCA 9:41 Instagram 30 125 hd 134 others are SCA ♡ Page 45 of 48 CONFIDENTIAL META3047MDL-047-00067147 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 46 of 48 How can we position Instagram as integral to navigating school relationships, especially during transition periods? Instagram Login Open 200 125 and 124 others an SCA SCA SCA CONFIDENTIAL META3047MDL-047-00067148 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 47 of 48 In addition to acquisition, Signals we can use: 54 CONFIDENTIAL META3047MDL-047-00067149 Case 4:22-md-03047-YGR Document 2648-19 Filed 01/20/26 Page 48 of 48 CONFIDENTIAL META3047MDL-047-00067152