Teen Well-Being Foundational Research: US, UK, DE, FR, JP

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Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 1 of 39 AMENDED Exhibit 1115 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 2 of 39 tabbies EXHIBIT 7 META-GROSS META3047MDL-003-00110240-МЕТA3047MDL-003-00110276 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 3 of 39 TEEN WELL-BEING FOUNDATIONAL RESEARCH: US, UK, DE, FR, JP Marketing Insights March 2019 Wendy Gross, Marketing Insights Product Marketing HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110240 • Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 4 of 39 EXECUTIVE SUMMARY "Well-being" is not in the teen lexicon. However, teens who use Instagram at least monthly report being generally satisfied with their lives. Teens don't use the phrase "well-being" and confuse it with wellness and mindfulness. • In general, teens report being satisfied with their lives and various dimensions of well-being, specifically social dimensions, although they struggle to find balance in their busy lives and often feel stress or tired. • Positive experiences happen more frequently and contribute more to overall well-being than negative experiences. • Strong predictors of well-being include satisfaction with social connections (friends, family, classmates), performance in school and extracurriculars, and physical health (energy levels, eating habits, overall health and fitness). 2 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110241 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 EXECUTIVE SUMMARY (CONT.) Page 5 of 39 Teen-age Instagram users report experiencing benefits of social media more often than drawbacks. The top benefit is connecting with friends, while the largest drawback is the pressure to look perfect. • Most teens feel social media in general has had a positive impact on their lives, specifically their relationship with their friends and their overall social lives. • The most commonly expressed benefits of social media are connecting with friends and something to do during downtime. Negative experiences on social media happen less often than positive experiences; the most common are the pressure to look perfect and feeling that they spend too much time online. 3 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110242 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 6 of 39 EXECUTIVE SUMMARY (CONT.) The positive and negative effects of Instagram on teens' well-being are interconnected. • • • Inspiration, connection, and entertainment are heavily associated with Instagram. However, they can simultaneously contribute to and detract from teens' overall well-being. Feed, Profile, and Direct are common surfaces to encountering negative experiences on Instagram. Although awareness of safety features is not uniformly high, teens report using self-remediation tools when they run into problems. • Specifically, teens block individuals from following them or commenting on posts, make their accounts private, and delete content (comments or posts). 4 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110243 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 7 of 39 EXECUTIVE SUMMARY (CONT.) Teens are receptive to communication about well-being from Instagram, but communications need to center on the connection with friends to resonate. • • Teens see Instagram as uniquely posed to address overall well-being, since community standards are higher than other platforms. Communication should be realistic without overstating Instagram's role in promoting overall well-being. "Instagram helps me feel good by connecting me to my friends" was the strongest performing positioning territory in all markets, followed by "Instagram helps me feel good by connecting me with people who support me". Since teens don't use the phrase "well-being", language should describe the mindset of feeling positive, happy, and fulfilled. 5 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110244 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 8 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110245 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 9 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110246 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 10 of 39 8 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110247 Case 4:22 md 03047 VCD Document 2758 44 Filed 02/20/26 Page 11 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110248 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 12 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110249 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 13 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110250 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 14 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110251 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 15 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110252 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 16 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110253 14 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 17 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110254 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 18 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110255 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 19 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110256 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/20 Page 20 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110257 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 21 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110258 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 22 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110259 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 23 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110260 Case 4:22-md-03047-YGR -03047-YGR Document 2758-44 Filed 02/20/26 Page 24 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110261 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 25 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110262 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 26 of 39 INSTAGRAM FOCUS HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110263 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 27 of 39 THE BENEFITS AND DRAWBACKS FOR INSTAGRAM ARE CLOSELY LINKED Instagram a part of their lives, and they love it as a destination for inspiration, connection, and entertainment. At the same time, those, these key benefits can become key drawbacks. at worst at best Everything is 'perfect,' highlighting a false perception of reality; leading to feelings of insecurity and inferiority Inspiration Access to a wider world view, providing motivation and inspiration to pursue passions, reach goals, or engage in new ventures "I love looking at geotags on IG, and search out different places I want to go on vacation, but its also really annoying when I can see my friends are out having fun abroad, and I'm stuck at work." 16-18 boys, US Convenience of liking, sending messages, and commenting can enable unwanted attention, or result in hurt feelings with too little validation Connection Everyone is on IG - friends, celebrities, influencers. It is fun to follow, share and keep up with what everyone is doing "On Instagram, you can view lots of different accounts, and search people by name, unlike Snap, but that also means that people you don't know can message you." 13-15 girls, US The endless content is addicting, wasting time that could be spent doing something more productive Entertainment Endless breadth and variety of content to enjoy - always something new and entertaining to watch "There is so much to look at it... It is great when I'm bored, but not good when I stay up late and then have trouble getting up the next HIGHLY CONFIDENTIAL (COMPETITOR) morning." 16-18 boys, FR META3047MDL_RVOL003 25 ΜΕΤΑ3047MDL-003-00110264 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 28 of 39 TEENS SAY THEY EXPERIENCE THE POSITIVES OF INSTAGRAM MORE OFTEN THAN ITS NEGATIVES However, negative experiences occur almost as often as positive ones for teens in Japan Frequency of Experiences on Instagram % Often + Very Often Among Teen IG MAP Any positive 87% 85% 72% 183% 160% Connecting with my friends Giving something to do during my downtime Keeping my friends up-to-date with what I do / think 68% 167% 57% 63% 34% 66% 162% 57% 159% 42% 159% 154% 148% 151% 33% Sharing my best moments 158% 56% 146% 156% 33% Expressing myself 158% 152% 139% 54% 130% Feeling comfortable sharing 57% 54% 33% 56% 32% Feeling closer to the things I care about 154% 52% 44% 55% 35% Any negative 152% 158% 157% 156% 142% Feeling like I have to look perfect 132% 137% 130% 132% 16% Feeling like I waste too much time on social media 123% 128% 127% 125% 127% Feeling like I'm missing out on real life 19% 123% 121% 121% 15% Seeing too much inappropriate content 117% 118% 21% 120% 112% Being contacted by strangers 117% 118% 124% 19% 113% Worrying about how my posts or photos will be used 117% 123% 122% 127% 19% Seeing my friends or followers argue too much 16% 122% 16% 17% 11% Q12. How often have you done or experienced each of the following on Instagram? Base: Monthly Instagram users 26 US: n=1,000 GB: n=1,000; DE: n=, 1000; FR: n=1,000; JP: n=1,002 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110265 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 29 of 39 WHERE NEGATIVE EXPERIENCES OCCUR IN THE APP DEPENDS ON THE TYPE OF ISSUE Pressure to be perfect and worrying about how your content will be used are most common on teens' profiles Other issues including FOMO, arguments, inappropriate content, and wasting time are most common on feed IG Features Where Negative Experiences Occur Correspondence Map Among Teen IG MAP who have a Negative Experience at Least Occasionally Feeling like I have to look perfect • Worrying about how my posts or photos will be used Profile Q13. Where on the Instagram app have these instances occurred? Base: Monthly Instagram users who have a negative experience at least occasionally Feeling like I'm missing out on real life Stories Explore •Seeing too much inappropriate content Feed Feeling like I spend too much time on social media IGTV • Seeing my friends or followers argue too much Data weighted to overall distribution of countries in teen monthly users. Each country produces similar correspondence map. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 Direct message Being contacted by strangers 27 META3047MDL-003-00110266 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 30 of 39 AWARENESS OF SAFETY FEATURES IS LIMITED They are well versed on core IG features, but their knowledge of safety features is limited • All aware of private account*, and blocking accounts • And some understanding of reporting, but mostly limited to reporting offensive or inappropriate content (versus SSI reporting) But, few aware of more advanced tools for reporting, managing comments, or tracking activity on the app • Few taking time to explore 'your activity' or go deeper into 'report' setting to learn more Teens report that they aren't always aware when Instagram makes new features available • By comparison, teens feel SnapChat which keeps them informed about each new update *From Feature Awareness Tracker, at least 80% of teens are aware of private accounts in each market HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 No SIM < Time on Instagram 10:18 AM Your Activity 2m Daily Average Average time you spent per day using the Inst on this device in the last week Tue Mon "When Snapchat has a new feature, they tell you about it. I don't think I've ever heard from IG about a safety feature." 13-15 boys, US ΜΕΤΑ3047MDL-003-00110267 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 31 of 39 THREE WELL KNOWN FEATURES ARE SEEN AS USEFUL FOR MANAGING THE MAJORITY OF NEGATIVE INTERACTIONS ON IG Private account Blocking accounts Reporting The most effective feature to maintain a Helpful to shut down unwanted contact Useful, a tool to flag fake or upsetting positive and controlled IG experience or attention content and have it removed But, some question effectiveness "If you have a private account, you can prevent a lot of weird and negative stuff from happening." 16-18 boys, FR "If I get an unwanted message from a "I have reported stuff on Instagram. I think creepy older man, I just block him and it's a lot of people need to report before they done." 13-15 girls, US take it down." 13-15 boys, US Stranger Danger / Privacy Concerns Spam accounts/fake accounts Bullying Top drawbacks addressed Stranger Danger / Privacy Concerns Unwanted attention Spam accounts/Catfishing Bullying* Spam accounts/fake accounts Exposure to unwanted content Bullying* * It is important to note, however, that teens who have been bullied on Instagram report that blocking accounts and reporting are not always effective tools to combat this issue (Teen Bullying Deep Dive 2019) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 29 META3047MDL-003-00110268 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 32 of 39 WHILE TEENS COPE WITH THE PERCEIVED NEGATIVITY ON IG, THEY OFTEN DO NOTHING IN RESPONSE TO MORE COMMON ANNOYANCES Less common but more severe More common but more benign Privacy & Stranger danger Bullying Nothing Private accounts Block accounts Talk to friends about shared experiences In extreme cases, report to parents or trusted adults "It can freak you out a little when you get a message, but then you block them, and it goes away." 13-15 girls, FR Private accounts Block accounts Report to IG but not adult Respond ironically to show it doesn't affect you Share positive comments to those bullied "I see it happening, but there is little you can do." 13-15 boys, US Exposure to fake or inappropriate content Private accounts Block fake accounts Report to IG Share offensive videos with friends (that they might find interesting) False Reality & Social Comparison Usually nothing Remind themselves that not everything on IG is real Turn to Snap for casual sharing Use filters / photo apps to enhance pictures Distraction/Time Waste Nothing Some take a break from social media Some try to turn off phone for a bit "I saw this one video that was really violent, so I shared it with my friend... I knew he would like it." 13-15 boys, FR "You can't really do anything about it... Everyone posts perfect moments on IG." 16-18 boys, US "I will try and put my phone away when I'm at dinner with my family." 13-15 girls, US HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 30 ΜΕΤΑ3047MDL-003-00110269 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 33 of 39 HOW TEENS RESPOND TO NEGATIVE EXPERIENCES ON INSTAGRAM DIFFERS BY THE EXPERIENCE Many teens do nothing in response to the problems they face on Instagram, especially in Japan Most Common Action Taken in Response to Issues on IG % Selected Among Teen IG MAP who have a Negative Experience at Least Occasionally Less common More common Feeling like I have to look perfect Nothing/Made my account private Nothing/ Deleted my post(s) Nothing/Made my account private Nothing Nothing Feeling like I waste too much time on social media Nothing Nothing Nothing Nothing Nothing Feeling like I'm missing out on real life Nothing Nothing Nothing Nothing Nothing Blocked Nothing/ Blocked Blocked Seeing too much inappropriate content individuals from Reported it to individuals from individuals from Nothing following me Instagram following me following me Blocked Blocked Account Blocked Being contacted by strangers individuals from individuals from private/Blocked individuals from Nothing following me following me individuals following me Worrying about how my posts or photos will be used Made my Made my Made my account private account private account private Nothing/ Deleted Nothing/Turned Account private/Blocked individuals Nothing/Turned Nothing off my comments Deleted comments off my comments Nothing Seeing my friends or followers argue too much Q14. Which of the following have you done in response to these instances? Base: Monthly Instagram users who have a negative experience at least occasionally US: n=322-484; UK: n = 384-593; DE: n=385-553; JP: n = 237-510 HIGHLY CONFIDENTIAL (COMPETITOR) comments META3047MDL_RVOL003 31 ΜΕΤΑ3047MDL-003-00110270 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 34 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110271 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 35 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110272 Case 4:22-md-03047.YGR Document 2758-44 Filed 02/20/26 Page 36 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110273 Case 4:22 md 03047 VCD Document 2759 44 Filed 02/20/26 Page 37 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00110274 Case 4:22-md-03047-YGR Document 2758-44 Filed 02/20/26 Page 38 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110275 Case 4:22-md-03047-YGR -03047-YGR Document 2758-44 Filed 02/20/26 Page 39 of 39 HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 ΜΕΤΑ3047MDL-003-00110276