Meta & Children's Online SafetyCompany Milestones
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Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 1 of 19 AMENDED Exhibit 157 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Message From: Maxine Williams [/O=THEFACEBOOK/OU=EXTERNAL (FYDIBOHF25SPDLT)/CN= (Meta) Zuckerberg Exhibit 28 3.27.25 mlr Sent: 12/13/2022 12:49:10 AM To: Mike Schroepfer Hegeman 1; Maxine Williams exhibitsticker.com ]; Andrea Besmehn ; Naomi Gleit 1; John 1; Jennifer Newstead ]; Chris Cox [ ; Marne Levine ]; h]; Dan Levy 1; Adam Mosseri ]; Alex Schultz [ n]; Andrew Bosworth [ m]; Michel Protti [ 1; Will Cathcart 1; Nick Clegg [ n]; Joel Kaplan 1; Guy Rosen ]; Susan Li 1; ]; David Wehner ]; Javier Olivan ]; David Ginsberg ]; Mark Zuckerberg [ 1; Tom Alison Subject: Attachments: Message summary [{"otherUserFbId":null,"threadFbId":4189461347745878}] 1a_CompanyMilestones_Dec22_ACPRIV.pdf; 1b_CompetitiveLandscape_Dec22_ACPRIV.pdf; 2_ReelsDE_Dec22.pdf; 4a_Monetization_Intro_Dec22.pdf; 3_Community Messaging_Dec22.pdf; 4c_Monetization_BizMessaging_Dec22.pdf; 4d_Monetization_CommerceMFT_Dec22.pdf; 4b_Monetization_Ads_Dec22.pdf; 4e_Monetization_NME_Dec22.pdf; 5_Infra_Dec22.pdf; 319562288_727540901794551_1255092125651034609_n.png; 319403920_477823260927097_5707296273970299080_n.png; 318158109_841660507116954_7248490922905887241_n.png; 319326176_1170205126929560_5919631895446516443_n.png; 319198050_440679268106206_557322396352849295_n.png Andrea Besmehn (12/12/2022 11:22:42 PST): >Bumping this thread and the pre-read materials for today's reviews so they are top / easy to access. Andrea Besmehn (12/12/2022 11:22:53 PST): shared: 1a_CompanyMilestones_Dec22_ACPRIV.pdf Andrea Besmehn (12/12/2022 11:22:54 PST): shared: 1b_CompetitiveLandscape_Dec22_ACPRIV.pdf Andrea Besmehn (12/12/2022 11:22:55 PST): shared: 2_ReelsDE_Dec22.pdf Andrea Besmehn (12/12/2022 11:22:56 PST): shared: 4a_Monetization_Intro_Dec22.pdf Andrea Besmehn (12/12/2022 11:22:57 PST): shared: 3_CommunityMessaging_Dec22.pdf Andrea Besmehn (12/12/2022 11:22:58 PST): shared: 4c_Monetization_BizMessaging_Dec22.pdf Andrea Besmehn (12/12/2022 11:22:58 PST): shared: 4d_Monetization_CommerceMFT_Dec22.pdf Andrea Besmehn (12/12/2022 11:22:59 PST): shared: 4b_Monetization_Ads_Dec22.pdf Andrea Besmehn (12/12/2022 11:23:00 PST): shared: 4e_Monetization_NME_Dec22.pdf CONFIDENTIAL META3047MDL-050-00343518 Case 4:22-md-03047-YGR Andrea Besmehn (12/12/2022 11:23:01 PST): shared: 5_Infra_Dec22.pdf Document 2757-3 Filed 02/20/26 Page 3 of 19 Andrea Besmehn (12/12/2022 11:23:14 PST): >We'll be on the same dial in throughout the day here: > >https://fb.zoom.us/j/93363990072?pwd=OU1pRWxnMFVtVWJpeStCc3JoRmZ2UT09 Andrea Besmehn (12/12/2022 11:23:34 PST): >Schedule as follows Andrea Besmehn (12/12/2022 11:23:36 PST): shared: 319562288_727540901794551_1255092125651034609_n.png Andrea Besmehn (12/12/2022 11:24:32 PST): >And our debrief doc will be here, I'll run the process to take notes / outcomes and get an audit from STOS ahead of tomorrow's debrief. Andrea Besmehn (12/12/2022 11:24:35 PST): >https://fburl.com/gdoc/ickmd5v4 Andrea Besmehn (12/12/2022 11:24:36 PST): >#shareadoc (12/12/2022 12:59:46 PST): >To Adam's point, IG's Active Last Minute has been doing really well. We hit a new high on Sunday. (12/12/2022 13:01:24 PST): shared: 319403920_477823260927097_5707296273970299080_n.png Susan Li (12/12/2022 13:54:31 PST): shared: 318158109_841660507116954_7248490922905887241_n.png (12/12/2022 14:31:39 PST): >Would it help if we told the team that they can engagement? Andrea Besmehn (12/12/2022 15:47:46 PST): >Last one for today.... (12/12/2022 15:51:22 PST): >dialing back. couldn't hear you. brb. which would drive more creation and thus more Susan Li (12/12/2022 15:57:37 PST): shared: 319326176_1170205126929560_5919631895446516443_n.png Andrea Besmehn (12/12/2022 16:45:27 PST): >To set expectations on timelines for discussions: > >January offsite: north star, financial model + Move Fast / Efficiency (including Dev efficiency). We might also cover Brand / Comms here too. > >Paid verification and customer support: we're planning to discuss on Jan 17, if we can resolve scheduling conflicts. > >AI content gen: and I had discussed Jan. 19th... I need to extend the time / make more time in the schedule for a longer discussion and will include all the right folks here. Andrea Besmehn (12/12/2022 16:45:49 PST): >Thanks to those that have dropped into the debrief doc so far to edit your actions (and notes). > >https://fburl.com/gdoc/ickmd5v4 Andrew Bosworth (12/12/2022 16:47:57 PST): >I wonder if we want to try to do some of the AI convo at the offsite also. Just a hunch it will come up if recent history is my guide Andrea Besmehn (12/12/2022 16:48:27 PST): >Oh, I have this in the intro... yes. Andrea Besmehn (12/12/2022 16:48:29 PST): >Good idea. CONFIDENTIAL META3047MDL-050-00343519 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 4 of 19 Andrea Besmehn (12/12/2022 16:49:09 PST): >Mark is still reviewing this so the timing and topics might shift around a little. Andrea Besmehn (12/12/2022 16:49:10 PST): shared: 319198050_440679268106206_557322396352849295_n.png CONFIDENTIAL META3047MDL-050-00343520 Case 4:22-md-03047OCUMENT SLIPSIFE270/26 Page 5 of 19 Bates Number: META3047MDL-050-00343518-META3047MDL-050-00343520 Custodian: BOSWORTH_ANDREW; CLEGG_NICK; COX_CHRIS; GINSBERG_DAVID; GLEIT_NAOΜΙ; HEGEMAN_JOHN; KAPLAN_JOEL; LI_SUSAN; MOSSERI_ADAM; OLIVAN_JAVIER; PROTTI_MICHAEL; ROSEN_GUY; SCHROEPFER_MIKE; SCHULTZ_ALEX; ZUCKERBERG_MARK Author: Filename: MESSAGE SUMMARY [{"OTHERUSERFBID":NULL,"THREADFBID":4189461347745878}] Create Date: 12/12/2022 4:49 PM Last Modified Date: 12/12/2022 4:49 PM TNAG BEGBATES: TNAG ENDBATES: MAAG BEGBATES: MAAG ENDBATES: File Path: /GLEIT NAOMI/TOP OF PERSONAL FOLDERS/INBOX; /PROTTI MICHAEL/TOP OF PERSONAL FOLDERS/INBOX; /ROSEN GUY/TOP OF PERSONAL FOLDERS/INBOX; /GINSBERG_DAVID/TOP OF PERSONAL FOLDERS/INBOX; /MOSSERI_ADAM/TOP OF PERSONAL FOLDERS/INBOX; /ZUCKERBERG MARK/TOP OF PERSONAL FOLDERS/INBOX; /LI_SUSAN/TOP OF PERSONAL FOLDERS/INBOX; /BOSWORTH ANDREW/TOP OF PERSONAL FOLDERS/INBOX; /HEGEMAN_JOHN/TOP OF PERSONAL FOLDERS/INBOX; /OLIVAN_JAVIER/TOP OF PERSONAL FOLDERS/INBOX; /KAPLAN_JOEL/TOP OF PERSONAL FOLDERS/INBOX; /SCHROEPFER_MIKE/TOP OF PERSONAL FOLDERS/INBOX; /CLEGG NICK/TOP OF PERSONAL FOLDERS/INBOX; /COX CHRIS/TOP OF PERSONAL FOLDERS/INBOX; /SCHULTZ_ALEX/TOP OF PERSONAL FOLDERS/INBOX Confidentiality Designation: CONFIDENTIAL META Pointee: META Pointer: Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 6 of 19 Company Milestones A/C PRIV CONFIDENTIAL Meta 1 META3047MDL-050-00343521 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 7 of 19 Context In October, we aligned that Company Milestones represent "what winning looks like." Company Milestones are how we measure progress on Company Priorities. The audience for Company Milestones is the Board and Small Group who will hold us accountable: Review with Board quarterly Review in H1/H2 reviews with Small Group Beyond that, Company Milestones will inform: 3/5/10 year Roadmap External Narrative (i.e. celebrating Milestones when we hit them) To discuss: For 2022 Milestones For things in green, do we agree we met them? For things in yellow, did we meet them? For things in red, what does this mean in 2023? For 2023 Milestones, do these look right? A/C PRIV CONFIDENTIAL 2 META3047MDL-050-00343522 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 8 of 19 CONFIDENTIAL META3047MDL-050-00343523 Family of Apps Milestones 1. Reels 2022 • Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 9 of 19 2023 Reels becomes net positive revenue tailwind for both FB and IG 2. Discovery Engine 3. Facebook • A growing percent of people are participating in the • FB starts seeing interesting sparks of unique creator activity • Begin to ship more Al creation tools • US/CA/WE MAU & DAU flat or better Global MAU and DAU Y/Y accelerating, with India, Brazil, and Indonesia each on a healthy track • YA on path to stop decline, then grow 4. Instagram 5. WhatsApp 6. Messenger • Continued primacy (>90% MAU reach of internet connected population) in top existing countries. • Stabilize teens MAU in the US and globally • 40 minutes per DAU * 1.5B DAU 150M DAU in active Communities Business Messaging Milestone: $1B+ run-rate in paid messaging (non Ads) • CM at scale (e.g. Discord; 70M Communities DAU) • Messenger is multi-network (FB, IG, Horizon) FB network is default E2EE A/C PRIV CONFIDENTIAL 2024 2025 Confidence Levels 80% chance of hitting milestone 50% chance of hitting milestone 20% chance of hitting milestone 5% chance of hitting milestone 2026 4 ** IG at 20% confidence (assumes app VPVs, including Stories); FB at 50% confidence META3047MDL-050-00343524 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 10 of 19 CONFIDENTIAL META3047MDL-050-00343525 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 11 of 19 CONFIDENTIAL META3047MDL-050-00343526 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 12 of 19 CONFIDENTIAL META3047MDL-050-00343527 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 13 of 19 CONFIDENTIAL META3047MDL-050-00343528 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 14 of 19 CONFIDENTIAL META3047MDL-050-00343529 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 15 of 19 CONFIDENTIAL META3047MDL-050-00343530 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 16 of 19 CONFIDENTIAL META3047MDL-050-00343531 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 17 of 19 CONFIDENTIAL META3047MDL-050-00343532 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 18 of 19 CONFIDENTIAL META3047MDL-050-00343533 Case 4:22-md-03047-YGR Document 2757-3 Filed 02/20/26 Page 19 of 19