Power Users & Overuse

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Case 4:22-md-03047-YGR Document 3012-5 Filed 05/02/26 Page 1 of 3 Exhibit 103 Case 4:22-md-03047-YGR Document 3012-5 Filed 05/02/26 Page 2 of 3 META3047MDL-047-00912997-META3047MDL-047-00913052 Case 4:22-md-03047-YGR Document 3012-5 Filed 05/02/26 POWER USERS & OVERUSE Page 3 of 3 "The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos even if they're entertaining or informative may not be as good.” - Zuck 75% of MAP surveyed associated "addictive" with Instagram People who spend more than an hour a day on IG are more likely to report, "I felt bad most of the time [over the last week]" (correlation not causation) Half of users who spend over an hour a day on ig spend more time than they would have liked 43% of users who spend more than an hour a day report that they've taken an intentional break from IG 42% of high time spent users surveyed say that they have taken a break from Instagram The top reason for taking a break is "I had something at work or school that I needed to focus on" This led the user to delete the app entirely, a quarter of the time Teens and US users are the segments most likely to report that they've taken a break Data: User perception of time spent on Instagram, album by https://fburl.com/daiquery/eufcfw71 CONFIDENTIAL Pct of FCI DAP Extreme Time Spent on IG 35.0% 17.0% 4.7% 1.5% 0.6% 0.2% 0.1% 0.5 1 2 3 Hours on IG 4 5 6 May 2018; Understanding Brand Perceptions Across Facebook's Family of Apps, post by May 2019; time spent query: META3047MDL_REPROD_VOL025 ΜΕΤΑ3047MDL-047-00913033