Email: RE: H1'16 Company Goals: Feedback required

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Case 4:22-md-03047-YGR Document 2885-59 Filed 03/26/26 Page 1 of 5 AMENDED Exhibit 153 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Message From: Sent: To: CC: Subject: Case 4:22-md-03047-YGR Document 2885-59 Filed 03/26/26 Page 2 of 5 Mark Zuckerberg [/O=THEFACEBOOK/OU=FIRST ADMINISTRATIVE GROUP/CN=RECIPIENTS/CN 12/28/2015 11:39:36 PM Susan Li David Wehner RE: H1'16 Company Goals: Feedback required Here's what I have written for what I hope we accomplish in 2016: 3 Year Arc: $25b in revenue and financial goals Time spent increases by 12% Messaging beats iMsg in 1-2 countries** Friend OBPS grows, reverses trend** Teen trend is reversed Video gains share, pull+planned use cases Achieve perf for mobile, 2G, desktop* Improve security and recoverability** (??) FPP covers 75% of revenue** FB family accounting** 5 Year Arc: Search to 300m ps, 2.2b s, qual traction** Messenger to 1b people, revs to $100m IG to 600m, revenue to $1b+, time + 10% WA to 1.25b people, initial business case Groups to 1.3b, qual improvement (??) Events to (??) Marketplace to 500m, 2x GMV (??) Recruiting / additional Marketplace vertical Location services success (??) Scale two new apps (Moments, camera?) 10 Year Arc: Internet.org to 50m, resolve reg issues (??) Success with Express wifi, drones, satellites Enter China successfully or have clear path** Ship education to 200 schools + self-serve Ship initial financial services** Become best at AI Q&A, perception tasks Ship 500k Oculus CV1, 300k Gear VR Ship social VR products, success with video Progress developing VR OS Progress on AR hardware Brand Arc: Increase CAU by 2-3pts Increase Good for the World by ?? Increase Useful by ?? Increase Innovation by ?? Manage risky projects well Best apps for sharing w all audiences Key Countries: US: teens, sharing, engagement, sentiment Germany: sentiment, regulation, growth India: growth, regulation, I.org China: regulation, product Brazil: sharing, regulation (Meta) Zuckerberg Exhibit 24 3.27.25 mir We don't need company goals for all of these, but a few things stood out to me: exhibitsticker.com I can't translate some of what you've written below without more context. For example, what is overall DAP/MAP ending this year and what absolute growth are we projecting? Does the OBPS goal get us to positive overall next year? We should have a perf goal, especially for 2G where we're making a massive investment. We've generally done less well on perf than we should have for the last 18 months, so we should elevate this focus. Teens and innovation brand are two areas that we're starting to work on more seriously but won't have quantitative goals around for H1. We should still list them with a goal to come up with a longer term goal for H2. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00133741 Case 4:22-md-03047-YGR Document 2885-59 Filed 03/26/26 Page 3 of 5 Overall time spent goal is still being discussed. I think we should shoot for better than 10%. WhatsApp won't get to 1.3B unless their growth rate accelerates, and given that they're not working on that it seems like a bad goal. From: Susan Li Sent: Monday, December 28, 2015 11:27 AM To: Mark Zuckerberg Cc: David Wehner Subject: H1'16 Company Goals: Feedback required Mark below is the preliminary list of company goals aggregated from H1/H2 review decks. Are there any areas that you think we should be adding/subtracting goals? We don't have company-level goals for the product areas in PAC, AI, Groups, Interfaces, PP&T ex-search, Platform ex-Marketplace but not sure if any of these warrant them. Dave suggested the possibility of an Adtech goal (I'll ping Boz but this should probably be Atlas/measurement-driven) and also an India goal. 2016-H1 Company Goals Grow the user base across all our products Facebook 0 DAP: 1,185M (tentative FY, waiting for final H1) MAP: 1,783M (tentative FY, waiting for final H1) 0 Desktop DAP: 186M (tentative FY, waiting for final H1) Internet.org<http://internet.org> 0 8.4M incremental MAP 0 0 All top 100 partners keep it on and 80% of remaining partners keep it on Messenger MAP: 901M MAP (on the way to 1B by EOY) 0 [16-17B] daily mobile sends? 0 Instagram 489M MAP (on track to 527M MAP by EOY) WhatsApp 0 1.158 ΜΑΡ 0 800M DAP Increase sharing, engagement, and utility +10%)? +[10%] time spent y/y for FB family (Should we call out IG's independent time spent goal of +5.55% OBPS (as measured by sum of deltoids vs. holdout) Hit 1.94B searches / day (with 100M post searches/day) Continue to achieve revenue growth and significant savings from efficiency Total revenue: $25.3B with H1 goal of $11.4B 0 Ads revenue: $11.0в 0 Instagram revenue: [$550]M 0 Messenger revenue: $8M (on track to $100M for FY) Efficiency goals: appweight and dataweight (#s TBD) plus potentially adding netweight Improve product quality HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00133742 TBD Case 4:22-md-03047-YGR Document 2885-59 Improve our brand CAU: +1.0 pts vs end of H2 [TBD] Useful: [TBD] No H1 goals for Innovation, Successful Company, or GFW Make progress toward long-run investments Oxygen: FPP deals cover 50% of Android global revenue FB@Work: 50K MAPS China: Launch in H1? Filed 03/26/26 Page 4 of 5 Video Home: At least 40M Video Home DAP who watch for >5m/day Create one accretive consumer product experience? Oculus: sell 250K Gear VR units and 75K pre-orders of the Rift by end of half? Another option would be Rift shipments instead of pre-orders. Commerce: 25% YoY growth in [TBD: ~750M transactions] marked as sold and has some consumer interaction HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL_RVOL003 META3047MDL-003-00133743 Case 4:22-md-03047&CUMENT SEIPSHEET26/26 Page 5 of 5 Bates Number: META3047MDL-003-00133741-META3047MDL-003-00133743 Custodian: LI_SUSAN; ZUCKERBERG_MARK Author: Filename: RE: H1'16 COMPANY GOALS: FEEDBACK REQUIRED Create Date: 12/31/9999 7:00 PM Last Modified Date: 12/28/2015 3:39 PM TNAG BEGBATES: METATNAG-003-00134282 TNAG ENDBATES: METATNAG-003-00134284 MAAG BEGBATES: METAMAAG-001-00134420 MAAG ENDBATES: METAMAAG-001-00134422 File Path: /LI_SUSAN/TOP OF PERSONAL FOLDERS/INBOX; /ZUCKERBERG_MARK/TOP OF PERSONAL FOLDERS/INBOX Confidentiality Designation: HIGHLY CONFIDENTIAL (COMPETITOR) META Pointee: META Pointer: