Take a Break/Nudges GTM

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Case 4:22-md-03047-YGR Document 3028-1 Filed 05/08/26 Page 1 of 3 Exhibit 5 Case 4:22-md-03047-YGR Document 3028-1 Filed 05/08/26 Page 2 of 3 Take a Break/Nudges GTM 11/29 Communities Review WS2: Teen Mental Well-being AC/PRIV Case 4:22-md-03047-YGR Document 3028-1 Filed 05/08/26 Page 3 of 3 Risks & Mitigation Area of Concern i.e. Competition, Policy, Equity, etc Lack of progress Exposing negativity Creative Competition Risk This requires people to optn, and is easy to dismiss, so could appear as if we aren't doing enough This suggests that spending too much time on IG is problematic The messaging could be seen as paternalistic Mitigation Highlight efforts to educate our community (QPs, Upsells, New! Story), and the benefits of customization Focus on messaging “meaningful time spent” versus total time spent. It's not the # of mins you spend, but what you do with that time that counts. The tool is optin and customizable, and all content is backed by expert suggestions + teen feedback. We'll continue to add/adjust “break” content in the future. TikTok and YouTube already have break Highlight that our tools can be fully customized, reminders more so than our competitors, and feature expert backed tips