Meta & Children's Online SafetyConviction for Daisy H2 2020 Testing on IG
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Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 1 of 12 AMENDED Exhibit 251 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/2 METAMAAG-008-00791941 Metadata Page 2 of 12 All Custodians Cheng_Justin SEMANTIC Author SEMANTIC Confidentiality Date HIGHLY CONFIDENTIAL 2020/08/10 SEMANTIC SEMANTIC Filename Conviction for Daisy H2 2020 Testing on IG SEMANTIC MDL BEGBATES META3047MDL-020-00661789 SEMANTIC depobook.com EXHIBIT 55 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 3 of 12 Conviction for Daisy H2 2020 Testing on IG 8/10 IG Leads Daisy Review Summary Daisy will not ship on IG without convincing FB to also ship a version of it. Since Daisy has been touted publicly as a well being play, we can't only ship it on one app. There may be some wiggle room if there's a strong case that this pain point is specific to teens, who spend more time on IG than FB. Instagram will need stronger evidence than it had for the February Mark review that Daisy is an important feature for users to convince Facebook to pick Daisy back up. At the Feb Mark review, it was decided that to be shipped, Daisy must include more popular context than Pure Daisy. The Abbreviated Like Count variant (display like counts for content with over 1k likes) is the strongest candidate for moving forward. IG has tested this variant in Daisy countries (BR/JP/AU/CA/NZ/IE/IT) against other Daisy variants, but never in a well-powered global test or against production, and we've never surveyed users on the experience. Abbreviated Like Count recovers 50% of Pure Daisy's likes regression. HIGHLY CONFIDENTIAL (COMPETITOR) HICHIV CONFIDEΝΤΙΔΙ META3047MDL-020-00661789 METAMAAC_008_00701011 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 4 of 12 Liked by gregmar and others Pure Daisy Liked by gregmar and thousands of others "Spelled out" Popular Content Liked by gregmar and 10K others "Abbreviated" Popular Content (not in global network test or survey) Next step: Do we (DS & Research) believe it's possible to gather enough net new info this half to convince FB to invest in Daisy again? What net new info could we learn this half with another Daisy test? * Data: • Additional power: In the most recent Daisy tests, we chose to test two variants using a cluster network test. Both the decision to run a cluster test and the decision to run two variants came at the tradeoff of wider error bars. Since the cluster results were fairly similar to the user A/B test, this half, we could A/B test. And now that we've narrowed on a single variant, we can concentrate all exposures to one variant instead of two. • Revenue: • Abbreviated Like Count may recover some of the losses, given that we know it recovers many likes. • The wide error bars around Pure Daisy's revenue regression (-1%±0.9%) could be reduced through another test, described above. With a test exposed to 2% of users, we could reach a MDE of 1% Feed EBR. With a 10% test, 0.5% MDE. HIGHLY CONFIDENTIAL (COMPETITOR) HICHI V CONFIDENTIAL ΜΕΤΑ3047MDL-020-00661790 ΜΕΤΑΜAAC_008_00701012 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 • Research: Page 5 of 12 • US teen model: The new and improved US teen model may improve our ability to understand teen's behavior on Daisy among the 22M Teen DAP in the US. In particular, we may be able to assess with more certainty if Daisy impacts teen creation (6.8% PR) and deletion (1.9% PR). • Highly active teens (HAT) meaningful time spent: HAT may find their Daisy time on IG more meaningful if there is additional popular context for media with over 1k likes. • Positive validation vs negative social comparison: Previous Daisy surveys did not differentiate between positive and negative social comperison. • US teen model: Increased model precision may allow for gathering more teen responses with less noise. • IG brand sentiment: This hasn't been measured in previous tests. • Popular content detection: The biggest user pain point in Pure Daisy is the inability to detect popular content. The Abbreviated Like Count variant should somewhat address this. • Ecosystem changes: Contact Support • Reels: • Launching Daisy may have long term design implications for where we display metrics on Reels and how users interact with it. • Early Deltoid results for Reels + Daisy • Since Daisy reduces Explore time spent by -0.6%±0.3%, it also reduces Reels thumbnail impressions by -0.8% ±0.3%. • Surprisingly, Daisy increases likes on Reels by 1.4% ±0.6%, perhaps because the Reels viewer is one of the few places that Daisy users see like counts. • Feed Recs: The lack of popular context in Pure Daisy regresses DAP by -0.015% with Feed Recs. • Shopping Tab: Identifying popular content will likely be important for Shopping's success. 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Quipbot#01 added Quipbot#01 to the thread Aug 8 at 10:41 am HIGHLY CONFIDENTIAL (COMPETITOR) HICHI V CONFIDΕΝΤΙΔΙ META3047MDL-020-00661791 ΜΕΤΑΜAAC_008_00701012 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 6 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHIV CONFIDΕΝΤΙΔΙ META3047MDL-020-00661792 ΜΕΤΑΜAAC_008_0070101 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 7 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHI Y CONEΙΠΕΝΤΙΔΙ META3047MDL-020-00661793 ΜΕΤΑΜAAC_008_00701015 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 8 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHI V CONFIΠΕΝΤΙΔΙ ΜΕΤΑ3047MDL-020-00661794 ΜΕΤAMAAG_008_0070101 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 9 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHI V CONFIDΕΝΤΙΔΙ META3047MDL-020-00661795 ΜΕΤAMAAC_008_00701017 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 10 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHI Y CONFΙDΕΝΤΙΔΙ META3047MDL-020-00661796 METAMAAG_008_00701918 Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 11 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHI Y CONEΙΠΕΝΤΙΔΙ META3047MDL-020-00661797 ΜΕΤΑΜAAC.008.00701ала Case 4:22-md-03047-YGR Document 2757-30 Filed 02/20/26 Page 12 of 12 HIGHLY CONFIDENTIAL (COMPETITOR) HICHIV CONFIDΕΝΤΙΔΙ META3047MDL-020-00661798 ΜΕΤAMAAG_008_00701050