Email: H2'23 FB App Goal Map, Goals and Goal Metric Targets

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Case 4:22-md-03047-YGR Document 2885-63 Filed 03/26/26 Page 1 of 7 AMENDED Exhibit 159 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation  Case 4:22-md-03047-YGR Document 2885-63 Filed 03/26/26 Page 2of7 Message From: Ronan Bred|cy Sent: 8/11/2023 2:44:42 PM To: Facebook FY| i Subject: [Facebook FYI] H2'23 FB App Goal Map, Goals and Goal Metric Targets mi Ronan Bradley posted in Facebook FYI August 11 at 7:44 AM H2'23 FB App Goal Map, Goals and Goal Metric Targets The Facebook gi 3 and goal map reflect the work happening across the app, in support of ou that Facebook is for social discovery that opens your world in big & smail ways. This half, we w will continue our focus on delivering value for all of our users, especially key cohorts (Young Adults, US/Ca), supporting our business, and ensuring we maintain product quality and integrity. OUR GOAL MAP support our mined strategy. The Facebook strategy will continue to serve as the foundation of our goal map and the strategy statements as our app-level goals. As a reminder, our strategy (and app-level goals) is to deliver value to our users by helping them to: e Find, enjoy and create interesting content e Strengthen their relationships ° Create communities, both big and small e Realize economic opportunities You can find the Facebook goal map and goals glo: y on the wiki, OUR FACEBOOK GOAL METRICS In my last p I walked through our app-level goals, which remain largely consistent with H1°23 and collectively reflect whether we are delivering on our strategy. These metrics include: e App Health: DAU (US/Ca DAU, Global DAU), MAU (US/Ca MAU, Global MAU) and Core Sessions Cap 15 « Business Value: Revenue Weighted Time Spent (rTS) « Product Quality: Bad Startup, Crash Rate, Product Performance Outliers ¢ Integrity: Severity Weighted Overall Prevalence (SWOP) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-065-00337077 Case 4:22-md-03047-YGR Document 2885-63 Filed 03/26/26 Page 3 of7 In addition, we will continue our focus on specific cohorts and product areas that we believe are critical to make progress each half. Unlike the app-level goals, we expect these focus areas to change as priorities evolve. With that said, this half, we will continue to focus on making progress with the YA cohort and ensuring Reels' continued success. « Young Adults: US/Ca YA DAU, US/Ca YA Core Sessions Cap 15 ¢ Reels: Reels Incremental DAU (US/Ca), Reels Incremental Revenue This half, we will also track the following metrics, for consideration as app-level goals in H1°24: e Revenue weighted YPYs (rVPY¥s): helps us to understand the revenue potential of growing engagement. As compared to rTS, rVPVs more closely match ad impression opportunities and are less susceptible to changes introduced with our evolving Video/Reels ecosystem. This metric is a candidate to replace rTS ¢ Social DAU: a new composite metric that captures participation on a set of social behaviors (from private sharing and commenting, to friending and group joins) that we believe are a core part of Facebook's value proposition. To learn more about Social DAU, see the post. « Core Sessions Cap 5: similar to Core Sessions Cap 15, we plan to track to understand if it will better reflect our increasing focus on delivering additional value to marginal users. This metric is a candidate to replace Core Sessions Cap 15 i ANNOUNCING OUR GOAL METRIC TARGETS e App Health ce Global DAU: 2112M (+5.3% YoY) o US/Ca DAU: 204.8M (+2.8% YoY) « US/Ca DAU stretch target: 205.8M (+3.14% YoY) o Global MAU: 3074M (+3.7% YoY) i ce US/Ca MAU: 274.1M (43.2% YoY) o US/Ca Core Sessions (Cap 15): 8.67 (+4.6% YoY) ¢ Business Value o rT: 238.7M (-0.9% YoY) ¢ Product Quality o Startup: 16.89% (no YoY data available) ce Crash Rate: 1.71% (0% YoY) e Product Performance Outliers: TBD e Integrity o SWOP: No aggregated H2 goal, teams will take guardrails e Reels o Reels Incremental Revenue: Stat sig positive measured in Reels long-term holdout (no YoY data available) o Reels Incremental DAU (US/Ca): 0.1% (no YoY data available) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-065-00337078 Case 4:22-md-03047-YGR_ Document 2885-63 Filed 03/26/26 Page 4of7 e« Young Adults o US/CA YA DAU: 42.55M (0.9% YoY) + US/Ca YA DAU stretch target: 42.67M (+/.16% YoY) o US/CA YA Core Sessions (Cap15); 9.05 (+2.1% YoY) 4 REMINDER ABOUT GOSL METRICS As a reminder, a goal metric is the best approximation of the goal and allows us to measure our progress. In defining a goal metric, we use existing measures that best represent the spirit of our objective or create a new metric, In both scenarios, establishing a goal metric is a process of continual iteration and collaboration between DS, DE, UXR, Eng and PM, in which we will evolve the metric as we learn more about how it works, its relationship to the goal and the evolving needs of our users. Talso want to acknowledge that it is possible to hit a goal metric but not actually achieve the goal itself. Therefore. with cach goal metric, we also track and understand movement in other health and counter metrics to avoid negatively impacting well-being, increasing integrity issues or generally making it harder for our users to get the value they want from our app. TO LEARN MORE We have updated our dashboards to reflect the H2'23 app goal metrics and we have posted the complete set of goal metric forecasts here. Comment [B Share Like Was this email:Useful Not Useful View on Workplace from Wor! Tf you don't want te ro: lace in the fatere, please unsubscribe. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-065-00337079 Case 4:22-md-03047-YGR Document 2885-63 Filed 03/26/26 Page 5of7 Meia Platforms, Inc. An ity Support, ebook Way, Meal = HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-065-00337080 Case 4:22-md-03047-YGR Document 2885-63 _ Filed 03/26/26 Page 6 of7 DOCUMENT SLIPSHEET Bates Number: META3047MDL-065-00337077-META3047MDL-065-00337080 Custodian: HEGEMAN_JOHN Author: Filename: [FACEBOOK FYI] H2'23 FB APP GOAL MAP, GOALS AND GOAL METRIC TARGETS, Create Date: 8/11/2023 7:44 AM Last Modified Date: 8/11/2023 7:44 AM TNAG BEGBATES: TN NDBATES: MAAG BEGBATES: MAAG ENDBATES: File Path: /HEGEMAN_JOHN/TOP OF PERSONAL FOLDERS nn (MAINARCHIVE)/RECOVERABLE ITEMS Confidentiality Designation: HIGHLY CONFIDENTIAL (COMPETITOR) META _Pointee: META. Pointer: Case 4:22-md-03047-YGR Document 2885-63 Filed 03/26/26 Page 70f7