Instagram Well-Being Strategy Doc

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Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 1 of 52 AMENDED Exhibit 132 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 2 of 52 P1554.1 File Provided Natively EXHIBIT 14 META-MOSSERI 3/17/25 CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT HIGHLY CONFIDENTIAL (COMPETITOR) MT-IG-AG-00335099 ΜΕΤΑ3047MDL-037-00068917 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 3 of 52 P1554.2 INSTAGRAM WELL-BEING FRATEGY DOC Product management Jan 2018 com Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 4 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 5 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 6 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 7 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 8 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 9 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 10 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 11 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 12 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 13 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 14 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 15 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 16 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 17 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 18 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 19 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 20 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 21 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 22 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 23 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 24 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 25 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 26 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 27 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 28 of 52 P1554.31 MODEL FOR HOW SOCIAL MEDIA USAGE MAY BE LINKED TO SUICIDE/SELF-HARM Actions of self 1 Social media "addiction" 2 Lack of in- person time 4 Loneliness 5 Depression Negative well-being Suicide → and self- harm 3 Sleep deprivation Actions of others 6 Bullying/ Harassment 30 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 1 Page 29 of 52 P1554.32 SOCIAL MEDIA ADDICTION: TRADING OFF IN-PERSON FOR MORE SCREEN TIME Less in-person time... ...More screen and social networking time Percentage of 8th, 10th, and 12th graders who get together with friends every day. Monitoring the Future, 1976-2015 និ និ នី Hours spent on electronic devices each day, 9th to 12th graders, by race. Youth Risk Behavior Surveillance System Percentage of 8th, 10th, and 12th graders go to parties once per month or more. Monitoring the Future, 1976-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) 85 65 55 -12th -10th 8th Percentage of 8th, 10th, and 12th graders using social networks every day. Monitoring the Future, 1976-2015 31 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 30 of 52 P1554.33 1 Person's mean momentary happiness SOCIAL MEDIA ADDICTION: HEAVY USAGE OF FACEBOOK CORRELATES WITH LOWER HAPPINESS 65.5- 65.0- 64.5- 64.0- 63.5- Number of times FB is used on a typical day Source: Well-being talk by (Dec 2017) A person's momentary happiness increases with low/ moderate Facebook usage However, these gains are reversed and actually decline below baseline with heavy usage (>3x/day) 32 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 31 of 52 P1554.34 1 SOCIAL MEDIA ADDICTION: TEENS USING SOCIAL NETWORKING 10+ HRS/WEEK HAVE GREATER RISK OF UNHAPPINESS Social networking sites 10+ hours a week -0.1 0 8th 10th 12th 0.1 0.2 0.3 0.4 0.5 Relative risk of being unhappy, 2013-2015 0.6 Relative risk of being unhappy from spending ten or more hours a week on social networking sites, 8th, 10th, and 12th graders.. Monitoring the Future, 2013-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) Risk of unhappiness due to social media use is highest for youngest teens 8th graders who use social media for 10+ hrs/week are 56% more likely to be unhappy 33 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 32 of 52 P1554.35 2 LACK OF IN-PERSON TIME: HAPPINESS WITH TECH- BASED INTERACTION LOWER THAN IN-PERSON In-Person vs. Tech-Based Interactions Happiness 70.0 67.5- 65.0- 62.5- • Tech-based interaction: lower than in-person; little better than "no interaction" Trading off in-person for tech-based interaction results in lower overall happiness 60.0- No Interaction Tech-based In In-Person Source: Well-being talk by Matt Killingsworth (Dec 2017) 34 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 33 of 52 P1554.36 3 SLEEP DEPRIVATION: SOCIAL MEDIA, DEVICE USAGE INCREASES RISK OF INADEQUATE SLEEP 8th-12th graders -0.4 Sports/exercise In-person social interaction Books and magazines TV 3+ hours a day Homework 10+ hours a week Internet news every day Working for pay Social media every day Electronic device use 3+ hours a day -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 Relative risk of getting less than 7 hours of sleep on most nights, 2009-2015 Relative risk of getting less than seven hours of sleep on most nights based on screen (black) and nonscreen (gray) acrivities Monitoring the Future and Youth Risk Behavior Surveillance Systems, 2009-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) Teens who spent 3+ hours on electronic devices per day are 28% more likely to get less than 7 hours of sleep • Teens who used social media every day are 19% more likely to get less than 7 hours of sleep 35 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 34 of 52 P1554.37 3 SLEEP DEPRIVATION: INADEQUATE SLEEP INCREASES RISK OF DEPRESSION AND SUICIDE 8th-12th graders -0.5 0 0.5 1 1.5 2 Depression risk Suicide risk Relative risk for depression and suicide of getting less than 7 hours of sleep on most nights, 2009-2015 Teens who don't sleep enough are more than twice as likely to report higher levels of depressive symptoms Teens who don't sleep enough 68% more likely to have at least one suicide risk factor Relative risk of having a high level of depressive symptoms or having at least one suicide risk factor based on sleeping less than seven hours on most nights, 8th-12th graders Monitoring the Future and Youth Risk Behavior Surveillance Systems, 2009-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) 36 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 35 of 52 P1554.38 4 LONELINESS: DAILY SOCIAL MEDIA USERS MORE LIKELY TO FEEL LONELY 10th graders -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 In-person social interaction Sports/exercise Religious services Print media Working Homework Internet news TV Social networking websites Relative risk of loneliness, 2009-2015 Relative risk of loneliness based on time spent on screen (black bars) and nonscreen (gray bars) activities, 10th graders Monitoring the Future, 2009-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) Teens who visit social networking sites every day more likely to feel lonely • Those who spend time with their friends in-person or who play sports are less lonely 37 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 36 of 52 P1554.39 5 DEPRESSION: DAILY SOCIAL MEDIA USERS MORE LIKELY TO DEVELOP DEPRESSION -0.6 Sports/exercise Religious services Print media Homework In-person social interaction Working Internet news TV Social networking websites 8th graders -0.4 -0.2 0 0.2 Relative risk of high depressive symptoms, 2009-2015 Relative risk of high depressive symptoms based on time spent on screen (black bars) and nonscreen (gray bars) activities, 8th graders Monitoring the Future, 2009-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) • Younger teens (8th graders) who are the most active on social media are also those who are at the greatest risk of developing depression For older teens (10th graders), social media use carries about even odds for depression 38 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 37 of 52 P1554.40 5 2.15 2.1 2.05 1.95 1.9 1.85 1.8 2 DEPRESSION: SPIKE IN DEPRESSIVE SYMPTOMS SINCE 2011-2013, WHEN SOCIAL MEDIA ADOPTION GREW 1995 1996 1997 1998 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Depressive symptoms among 8th, 10th, and 12th graders. Monitoring the Future, 1989-2015 Source: iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy-and Completely Unprepared for Adulthood and What That Means for the Rest of Us-Jean Twenge (Aug 2017) -12th 10th ---8th • On a 5-point scale, teens experiencing depressive symptoms (trouble sleeping, remembering, learning, thinking) spiked starting in 2011-2013 • Although only correlational, this is also when smartphone adoption and social media adoption also grew within teens 39 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 38 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 39 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 40 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 41 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 42 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 43 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 44 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 45 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 46 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 47 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 48 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 49 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 50 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 51 of 52 Case 4:22-md-03047-YGR Document 2756-57 Filed 02/20/26 Page 52 of 52