Digital Me: Exploring Tweens' Social Media Habits

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Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 1 of 43 AMENDED Exhibit 294 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation CONFIDENTIAL Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 2 of 43 Digital Me Exploring Tweens Social Media Habits SMARTY PANTS the youth and family experts trends dubit Youth UX Research ΜΕΤΑ3047MDL-113-00051306 2 CONFIDENTIAL Summary Research Methods Tweens' Digital Habits Tweens and Social Media Access Tweens and Social Media Apps Tweens and Social Media Needs What's Next 330/26 Page 3 of 43 META3047MDL-113-00051307 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 4 of 43 No. | Summary CONFIDENTIAL META3047MDL-113-00051308 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 5 of 43 • What's the purpose of this deck? This deck gives you a first look at the tween demographic and their social media use so that you have a solid base level understanding to start off. • Tweens and social media Tweens decide which app is for them based on the app's user base. The real driver for engagement on social media is entertainment and emotional connections, not communication. Tweens are herd animals, and want to find communities where they can fit in. They are particularly intrigued by Highlight group experiences and feelings of belonging Strengthen connections (not communication!) to a small circle of close friends Use entertainment/interests as a starting point for engagement De-emphasize self-presentation CONFIDENTIAL META3047MDL-113-00051309 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 6 of 43 No. 2) Research Methods CONFIDENTIAL META3047MDL-113-00051310 26 Page 7 of 43 • Qualitative research 6 foundational understanding/in-home interviews (Jonesborough, TN and Charlotte, NC) in August 2017 2 10 year-olds, 2 11 year-olds, 2 12 year-olds With their own smartphone and own social media account 12 parent/child interviews (Phoenix, AZ) in September 2017 Quantitative research Survey to n=275 11-12 year-olds (US) in April 2017 Survey to n=125 7-9 and n=125 10-12 year-olds in September 2016 Survey to n=1,050 10-12 year-olds and parents in March 2017 (by Instagram) This series of qualitative and quantitative research was checked against previously conducted FB internal and external tweens research. While results are directionally conclusive, %s should be taken with caution. The research summary presented in this report was also informed by additional tweens research from the past two years. Due to the sensitive nature of the subject, research findings, materials and raw data about tweens' social media usage are only available upon request. CONFIDENTIAL META3047MDL-113-00051311 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 8 of 43 No. 3 Tweens' Digital Habits CONFIDENTIAL META3047MDL-113-00051312 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 9 of 43 Digital leisure is the norm. Tweens now mostly have their own phones, enabling them to access apps on the go. Their friends are increasingly on social media/using digital communication. They know what they are interested in and seek out interests online. They have a lot of in-person activities and feel stressed, leading them to want to relax online with "lean back" activities. Source: SmartyPants Qualitative Study (directionally corroborated by Dubit Survey) CONFIDENTIAL SMARTY PANTS® META3047MDL-113-00051313 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 10 of 43 Tweens start to have their own phones by the end of elementary school. CONFIDENTIAL In elementary school, tablets are an obvious choice • Kids in 3rd and 4th grades (ages 8 to 10) typically use these devices for gaming. They also use tablets for watching videos and video chatting and/or communicating with family. Some come to realize they can interact with peers through messaging apps. Almost everything happens at home, on WiFi. "11 is the golden age for phones." 11yo boy "I like playing Piano Tiles and Angry Birds on my phone." 10yo boy In 5th grade, many tweens receive their first phones For the first time, they have something digital all to themselves - and can take it wherever they like. Gaming is still a big part of the mix, but social media becomes a part of their digital diets. And they're connected wherever they go. Study (dire tionally corroborated by Dubit Survey) SMARTY PANTS® META3047MDL-113-00051314 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 11 of 43 Digital communication with parents is utilitarian. • Initially, the phone serves as the conduit between tweens and their parents - for utilitarian messaging. With newfound freedom (middle school), 11-year-olds must let their parents know - typically through phone calls or texting: "The initial purpose of getting her the phone in general is so we could communicate with her." Dad of 10yo girl When they get to school in the morning 35 When they leave school in the afternoon 30 25 20 15 10 When they get home Other plans they'd like to make with 5 0 5 6 7 8 9 10 friends 12 Scheduling/coordinating - Location monitoring Show affection Source: SmartyPants Qualitative Study, Research Now Survey Nov 2016. Consider the last time you messaged (text or video) with [child]. What was the general content or purpose of that message/conversation? (n=1,035) CONFIDENTIAL META3047MDL-113-00051315 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 12 of 43 Tweens are similar to older peers in their phone usage. Tweens' usage becomes more social and outward oriented. Friends become a more important reference group than parents. 75% 74% 75% 71% 71% 65% Playing games Watching Messaging video 45% 47% 40% 39% Browse the Learning Homework internet Listening to Social Media music 11-12 Source: Dubit Trends. AQ4.2. Which of the following list of activities do you use a smartphone for? (Base: US Wave 275 (11-12) CONFIDENTIAL Reading Listen to podcasts META3047MDL-113-00051316 10/26 Page 13 of 43 But, even with newfound freedoms, tweens are still most at home in the analog world. In-person communication is preferred. As tweens hear about the newest/latest/greatest apps from friends, they quickly fill their devices with gaming, messaging and social media apps. However, this connectivity doesn't replace – nor does it outshine - good, old-fashioned face-to-face hanging out. Source: CONFIDENTIAL "[If I had a crush on someone] I would message them or just tell them in person." - 10yo boy "My friend lives close by...we like to jump on the trampoline." 12yo girl "I usually like to talk to my friends in person." - 10yo girl SMARTY META3047MDL-113-00051317 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 14 of 43 Tweens' digital habits show passive active me patterns Digital habits are entertainment driven and made to fit into tweens' offline schedules. 60% 50% Passive:Video Time! Starting the day with family TV/video watching Active:Social Time! Playing with friends in-person or via games happens in the afternoons after school ME Time! Listening to music, checking in to social media, or reading happens in the evening 40% 30% 20% 10% 0% 6-9a TV shows ◆◆ Social media 9a-12n 12n-2p 2-4p 4-6p 6-8p 8p onwards Play games apps Listening to music Play console games Playing with toys Play online games ◆ Playing with friends Online video Reading Source: Dubit Trends. AQ5.3. Now we'd like you to tell us the times of day that you normally do [text-sub: your child normally does] these activities. (Base: US Wave 6 275) CONFIDENTIAL META3047MDL-113-00051318 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 15 of 43 No. ☑ Tweens and Social Media 4 Access CONFIDENTIAL META3047MDL-113-00051319 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 16 of 43 Signing up for social media is a given. • • • From older siblings/cousins to peers with older siblings to the news, tweens know what social media is way before they actually start dabbling. Their engagement is really a matter of "when," not "if." The specific platforms are chosen based on what's new and being discussed at school - whatever is hot is what's downloaded. It has to be fun and entertaining first and foremost. Whether or not they stay engaged with a specific social media platform depends on whether they are able to deepen existing friendships or create emotional bonds in addition to having fun. "[I found out about Snapchat] because most of my friends use it." 12yo boy "My sister introduced me to [Snapchat] last year." - 10yo girl Source SmartyDante Qualitative Study / Aun 2017 and ER Internal Qualitativa Dacoarch 1400 2018) CONFIDENTIAL SMARTY PANTSO META3047MDL-113-00051320 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 17 of 43 The majority of 10-12 year olds have at least one social media account. 10-12 Year Olds 38 17 3 42 7-9 Year Olds 18 6 7 63 0 10 20 30 40 50 60 70 80 90 100 ■Yes, I use one Yes, I use more than one No, I'm not interested in using one ■No, I'm not allowed to use one yet Source: Research Now Survey Oct 2016: Do you have a social media account? (n=250) CONFIDENTIAL ΜΕΤΑ3047MDL-113-00051321 4:22-md-03047-YGR Document 2900-1 File 03/30/26 Page 18 of 43 But, tweens are cautious... They are aware and wary of stranger-danger and bullying based on: Conversations at home Talks at school Cautionary tales Witnessing issues with older siblings They're not looking for trouble but they know trouble can find them. "I don't like making accounts on stuff except for Snapchat...I feel safer with just the one thing." 10yo girl As such, they are apt to be careful with: Keeping their accounts private Who they follow/subscribe to/friend Who they accept follow/friend requests from What they post "[I'm careful about what I post because] there's a lot of weird people out there and I don't want them seeing what I do." 11yo boy CONFIDENTIAL SMARTY PANTS META3047MDL-113-00051322 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 19 of 43 ... and parents are leery. Parents acknowledge the upside of social media: It can be fun, silly, creative It's a great way to stay in touch with friends when you move, change schools But they are concerned with their children: Being exposed to mature content, which contributes to the larger concern of innocence lost Accidentally sharing more information that they should, and resulting predator danger Engaging with, or becoming the victims of, bullying Having yet another reason to try to increase screen time Being unable to communicate properly in the real world Tying their self worth too closely to "likes" "I fear that anything that my kids say [on social media] could be taken out of context towards somebody else. Dad of 10yo girl "[With her social media use I worry about] the potential for bullying, cyber bullying and anything like it." Mom of 12yo girl CONFIDENTIAL BANTS META3047MDL-113-00051323 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 20 of 43 Online safety is a top concern to both parents and kids. Parents implore kids to only connect with people whom they actually know and to stick to kid-appropriate content. Because kids want to stay out of trouble and prove themselves worthy of their parents' trust, they mostly stick to the rules. Talk with your children about their online acvities Use parental controls Helped set-up privacy settings 51% Read the privacy policy 44% 69% 67% Searched for your child's name online 38% Source: Dubit Trends. DQ10. What actions do you take to protect your children online? (Base: US Wave 6 275 (11-12) CONFIDENTIAL "We have the parental controls set up so she can't wander into anything inappropriate for her age." Mom of 12yo girl META3047MDL-113-00051324 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 21 of 43 Parents are still gatekeepers for tweens' social media access. The majority of parents' are uncomfortable with their kids' use of social media on any app until age 11. Facebook is the app that parents feel most comfortable with their kids using, but only just barely. Which of the following best describes your comfort with your child using the following apps? [extremely comfortable extremely uncomfortable] 80% 70% 60% 50% 40% 30% 20% 10% 0% 7 8 9 -Comfortable FB 10 12 Uncomfortable Source: Internal survey March 2017 (n=486) CONFIDENTIAL META3047MDL-113-00051325 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 22 of 43 Parents are concerned about their kids being exposed to inappropriate content or people. They get more worried about their kids being mean as they use social media more. 90% You mentioned that you are [uncomfortable/moderately uncomfortable/extremely uncomfortable] with your child using Facebook. Which of the following reasons makes you uncomfortable? Select all that apply. 80% 78% 77% 75% 75% 73% 70% 70% 60% 50% 40% 30% 20% 10% 73% 69% 67% 58% 53% 52% 52% 49% 49% 49% 47% 47% 45% 45% 0% I am concerned I am concerned about the content about the people that my child might my child might be stumble upon on exposed to on this this app. app. I am concerned about the messages that my child might receive or send on this app. I don't like that I am not able to control/monitor what my child sees on this platform. I am concerned about bullying that my child might face on this app. Source: Internal survey March 2017 (n=486) CONFIDENTIAL 10 11-12 57% I don't want my I don't like that my child to post and child's content delete content on might live forever this platform on this platform. without my permission or knowledge. 35% 34% 32% 34% 30% 30% I am concerned about ads on this app. I am concerned about spam on this app. META3047MDL-113-00051326 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 23 of 43 Parents keep a close watch over their tweens' social media. Parents and kids are often connected on social media Some tweens use their parents' accounts, while others are logged into their accounts on their parents' devices. Most are connected to their parents or other adult relatives, who see everything they do. Parents and kids negotiate for ONE social media account at a time If kids prove themselves to be responsible, more are allowed to follow (often pretty quickly). That is kids' #1 incentive to abide by parental rules. Kids are mostly passive or share with a small group of friends only They generally look and like more than they post. "I follow the iSunny page because it's kid friendly most of the time. If there is inappropriate stuff I just skip over it." 11yo boy CONFIDENTIAL ΜΕΤΑ3047MDL-113-00051327 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 24 of 43 Tweens' online social circles are very small. Tweens connect with family members and real-world friends – and maybe friends of friends - but no one else. Some follow celebrities or athletes through platforms that allow them to do so, but it's voyeuristic and one-way. Accounts are almost always private. Tweens are very sensitive of being too public for safety reasons. "On my [social media] accounts, if someone wants to follow me and I don't know who it is I'm just going to delete [the request] so they can't see what I'm posting and they're not following me." - 11yo boy "[On social media] I follow just my friends, the pretty close ones." 12yo girl "I don't really add anyone I don't know." 10yo girl CONFIDENTIAL MARTY PANTS® META3047MDL-113-00051328 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 25 of 43 Because the real driver of tween social media engagement is entertainment, not connectivity. The relatively small world that's created on social media makes sense given that tweens: Still see their friends and family on a regular basis in person Don't always have a ton to say, especially boys Often find themselves "bored" - and turn to digital content in general to make things fun CONFIDENTIAL "I never really post stuff to my story, but me and my friends have a streak, so I just send stuff to them." 12yo girl "[I get on social media] when I'm bored." 10yo boy SMARTY PANTS ΜΕΤΑ3047MDL-113-00051329 No. 5 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 26 of 43 Tweens and Social Media Apps META3047MDL-113-00051330 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 27 of 43 Platform perceptions are based on perceived user bases. • More than anything else, tweens focus on who they believe is using any given social network. It's the first thing they mention when comparing, contrasting and describing. But they are somewhat capable of understanding the features/functions/user interfaces that result in specific audiences gravitating towards certain platforms. Accordingly, tweens do not feel all social media platforms are for them or that they necessarily function differently than one another. Οι QO CONFIDENTIAL "Musical.ly is for kids because it's silly and kids are silly." 11yo girl "I don't really know why younger kids would have a Facebook account because that's for adults." 10yo girl PHOTOS 09:58 Q Search PEOPLE META3047MDL-113-00051331 CONFIDENTIAL f Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 28 of 43 Facebook is for old people. Tweens have parents that use the interface - by default, raising awareness but limiting its appeal. It's not fun - it's functional. Perceived user base: Parents • Aunts and uncles Cousins age 20+ Frequency: • Rarely, if ever "Facebook is for old people - old as in 40." - 11yo boy "A lot of adults have a Facebook account. I think that on Facebook people post some stuff that should only be for adults." 10yo girl Platform experiences that result in this user base: Delayed communication (Messenger awareness is low, feels separate from the core experience) Busy, confusing UX Used to post (but not play with) videos and pics Lots of advertising (and tweens can't buy online) • Once a week at most Only after other apps have been exhausted Favorite features: • None mentioned What it's good for: Keeping tabs on what your family is up to "I have Facebook Messenger but I don't have Facebook." 12yo girl What's Missing: People my age. I have it, but I don't create anything here. META3047MDL-113-00051332 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 29 of 43 • Instagram is for teens. "Most of my friends are on Instagram." 12yo boy "More people my age are into Instagram." 11yo girl Tweens discover Instagram from parents, older siblings or friends with older siblings. It's more fun than Facebook but functions in many of the same ways Perceived user base: • • • Middle schoolers High schoolers Some young adults Celebrities Frequency: • A few times a week Only after Snapchat has been checked Favorite features: Looking at others' content Platform experiences that result in this user base: Delayed communication (Direct awareness is low) Video/photo editing • Posting to stories Sharing live videos Simple UX Liking others' content What it's good for: It's primarily a consumption-based app to see what others are up to Sharing: Special moments (e.g.: vacation, sports) Celebrations (e.g.: when you're dressed up) Cool things (e.g.: food, shoes) What's Missing: I don't post much here, but it's cool to look at stuff. META3047MDL-113-00051333 CONFIDENTIAL • Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 30 of 43 Snapchat is for tweens. Tweens have a deep and wide understanding of this platform. • It's fun, funny, silly and creative - seemingly made just for them. "Some of the filters are silly so some of the adults are like, 'What is this? This is like too silly and stuff.'" 11yo girl Perceived user base: High schoolers • Middle schoolers Frequency: Multiple times a day Almost every day Favorite features: • Photo editing • Streaks Platform experiences that result in this user base: Large library of timely and ever-changing filters Streaks Bitmojis Temporariness of it all Directness of communication "Ghosting" and being visible on Snap maps What it's good for: "Streaks are how many days in a Videos and pictures of funny experiences In the moment, spontaneous sharing Being random Sharing the real you Making the most of your camera roll row you Snapchatted someone. My longest one is 137." 11yo boy Showing your commitment to friends (via streaks) What's Missing: We can't all do things together, and everything goes away again. META3047MDL-113-00051334 CONFIDENTIAL • • Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 31 of 43 YouTube is not seen as social media. Tweens know they can comment on videos, but rarely do anything other than "like". Many want to post their own content but aren't allowed to. "I use YouTube because YouTube's like a really fun app to go on and just look around or you can look at stuff that you want to do." - 11yo boy Platform experiences that result in this user base: Seemingly endless, constantly growing library Perceived user base: • Literally everyone Frequency: • Multiple times a day Every day of the week Favorite features: • Watching favorite YouTubers Every format, genre, topic included The only place for short-form video "[On YouTube I Incredibly smart suggested find new videos by] going to the home page videos algorithm What it's good for: Learning about something of interest Laughing Accessing cross-network content What's Missing: I don't connect with my friends here. bucket list channels." 10yo girl "On YouTube I'll either watch like lifehacks or DIYs." 12yo girl META3047MDL-113-00051335 CONFIDENTIAL • Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 32 of 43 Musical.ly is not seen as social media. Even though tweens can comment and like videos, the platform is more a creative outlet than a mode of connectivity. "I got Musical.ly when I was The skew is heavily female but seems to be made with tweens in mind. 11." 12yo girl "[On Musical.ly] you can post silly videos." 11yo girl Perceived user base: • High school girls • Middle school girls Frequency: • A few times a week Favorite features: • Creating and editing videos Platform experiences that result in this user base: Current music Youthful editing options Rooted in performing What it's good for: • Discovering new music Creating videos Scrolling through favorite Musers' posts Being creative, silly What's Missing: I don't connect with my friends here. META3047MDL-113-00051336 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 33 of 43 House Party engagement is limited. Many tweens have heard of the platform, but few are using it. It simply seems like another video chat that's not much better than FaceTime, Skype and even Google Hangouts. "Oh yeah, House Party! I've heard of it but I don't know what it does." 12yo boy Perceived user base: • High schoolers Middle schoolers Frequency: Rarely • Favorite features: None mentioned Platform experiences that result in this user base: Video chat • What it's good for: Video chatting with multiple people What's Missing: There is only one thing to do here. META3047MDL-113-00051337 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 34 of 43 In Sum f FACEBOOK is social media for my family CONFIDENTIAL INSTAGRAM is the place to watch stuff and share the best version of my life SNAPCHAT is iMessage + FaceTime + Instagram with a way to share the real me ► YOUTUBE is the video version of Google ட் Social Media MUSICAL.LY is YouTube + iMovie + Snapchat HOUSEPARTY is FaceTime for everyone ΜΕΤΑ3047MDL-113-00051338 No. 6 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 35 of 43 Tweens and Social Media Needs META3047MDL-113-00051339 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 36 of 43 None of the existing apps truly fulfill tweens' needs for a social platform. As is the case with many other categories, tweens are making do with what's been created for kids and/or teens. They can connect and have fun using existing apps, even though they're not made with a 10 to 12 year-old in mind. Currently available apps over-index on one vector, but don't provide tweens the variety they crave Communication (Snapchat) Entertainment (YouTube, Facebook) Creative expression (musical.ly) "[I get on social media] when I'm bored." 10yo boy CONFIDENTIAL ΜΕΤΑ3047MDL-113-00051340 Case 4:22-md-03047- And it may not be “social media" in the traditional sense. The need for communication is limited. But, the ability to connect emotionally with friends is important. The need for documenting and showing one's life is limited. But, the desire to blend offline/online lives is high. The desire to be part of a group is at all-time high. Tweens need to have fun and their desire see what others are up to is never-ending. Tweens want to be able to go deep on their interests. But, patience for passive-only consumption is limited. Tweens desire to make something themselves and prefer interactive-consumption models. CONFIDENTIAL META3047MDL-113-00051341 CONFIDENTIAL Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 38 of 43 Tween Product Needs Highlight group experiences that provide feelings of belonging Strengthen connections (not communication) to a small circle of close friends Use entertainment/interests as a starting point for engagement De-emphasize self-presentation. Instead, highlight fitting in. META3047MDL-113-00051342 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 39 of 43 No. 7 What's Next CONFIDENTIAL META3047MDL-113-00051343 39 Questions? 43 The research findings in this report are based on a series of qualitative and quantitative studies over the past 1.5 years. Due to the sensitivity of the subject, not all findings and materials are included in this report. If you want to dig in further for your work on tweens, please reach out to me directly! CONFIDENTIAL ΜΕΤΑ3047MDL-113-00051344 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 41 of 43 What we're researching next 1/3 Inflection points (approx age 9/10): As tweens move from tablets to phones, which apps/app categories do they only keep on their tablet, which apps do they keep and reinstall when they get their phones, and which apps/features they aspire to have when they have their own phones. Objective: Determine graduation strategy for Talk. Methods: Diary study; in-person in-context research; interviews; survey CONFIDENTIAL META3047MDL-113-00051345 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 42 of 43 What we're researching next 2/3 Current phone and social (media) usage (approx age 10-13): How are tweens currently using social apps on their phones? What is a high point/low point for them about social apps? What offline behaviors currently do not offer a good digital solution? Objective: Identify patterns of behavior, experiences, and needs. Objective: Identify white space for social app for this age group. Methods: Survey; usage data (=in-app actions via Onavo-facilitated panel); in- person interviews; diary study CONFIDENTIAL META3047MDL-113-00051346 Case 4:22-md-03047-YGR Document 2900-1 Filed 03/30/26 Page 43 of 43 What we're researching next 3/3 Understand opportunities for our existing product experiences (approx age 10-13): Which changes to product experiences would need to be made to make FB appropriate for tweens? Objective: Guide product experiences for how COPPA compliant FB could serve tweens well Objective: Identify parents' needs for kids' FB experiences Methods: in-person participatory design activities; parent: child dyads; focus groups with parents; survey; (coordinating with market research re: brand) CONFIDENTIAL META3047MDL-113-00051347