Instagram Teen Well-Being Study: US Topline Findings

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Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 1 of 60 AMENDED Exhibit 111 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 2 of 60 EXHIBIT 6 META-GROSS tabbies META3047MDL-014-00255333-META3047MDL-014-00255333 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 3 of 60 Document Provided in Native Format HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-014-00255333 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 4 of 60 INSTAGRAM TEEN WELL- BEING STUDY: US TOPLINE FINDINGS February, 2019 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 5 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 6 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 7 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 8 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 9 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 10 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 11 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 12 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 13 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 14 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 15 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 16 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 17 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 18 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 19 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 20 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 21 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 22 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 23 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 24 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 25 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 26 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 27 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 28 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 29 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 30 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 31 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 32 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 33 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 34 of 60 NEGATIVE EXPERIENCES ON INSTAGRAM Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 35 of 60 NEGATIVE EXPERIENCES ON INSTAGRAM: SUMMARY OF KEY FINDINGS 1 Teens that feel pressure to look perfect, spending too much time, and fear of missing out often on IG are less likely to be satisfied with various dimensions of their well-being Frequency of Negative Experiences on Instagram % Often + Very Often Among Teen IG MAP Feeling like I have to look perfect Feeling like I waste too much time 2 These issues are also most prevalent on IG than any other social app Feeling like I'm missing out on life 19% . Specifically, the pressure to look perfect is significantly more common on Instagram than all other apps Seeing too much inappropriate content 17% Worrying about how my content will be used 17% 3 While the general messaging of "Connecting me to my friends" is the most preferred, "Discovering new things to try" may be another effective messaging to address various issues Being contacted by strangers 17% Seeing my friends / followers argue too much 16% Q12. How often have you done or experienced each of the following on Instagram? US: n=1,000 23% 32% 32 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 36 of 60 MISSING OUT AND SPENDING TOO MUCH TIME ON IG ARE LIKELY TO "GO TOGETHER" Overlap of Negative Experiences on Instagram Among Teen IG MAP Issues Experienced Often + Very Often Column % Feeling like I have to Feeling like I waste look perfect (a) Feeling like I'm missing out on real life (c) too much time on social media (b) Seeing too much inappropriate content (d) Worrying about how my posts or photos Being contacted by Seeing my friends or will be used (e) strangers (f) followers argue too much (g) Feeling like I have to look perfect 65% 72% d 63% 73% d 67% 71% Feeling like I waste too much time on social media 48% 67% adef 54% 53% 53% 59% a Feeling like I'm missing out on real life 43% 55% a 50% 53% a 51% 59% a Seeing too much inappropriate content 34% 40% 45% a 47% a 44% a 52% ab Worrying about how my posts or photos will be used 40% 39% 48% 47% 51% ab 54% ab Being contacted by strangers 36% 39% 46% a 44% 50% ab 46% a Seeing my friends or followers argue too much 36% 40% 49% a 48% a 50% ab 43% n-size 315 231 189 171 171 169 158 Q12. How often have you done or experienced each of the following on Instagram? US: n=1,000 33 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 37 of 60 TOO MUCH TIME ON INSTAGRAM ARE CORRELATED WITH ONE ANOTHER Correlation of Negative Experiences on Instagram Among Teen IG MAP Feeling like I have to Feeling like I waste Issues Experienced Bivariate Correlation Scores too much time on look perfect Feeling like I'm missing out on real Seeing too much inappropriate my posts or photos Worrying about how Being contacted by Seeing my friends or social media life content will be used strangers followers argue too much Feeling like I have to look perfect 0.465 0.539 0.380 0.496 0.404 0.426 Feeling like I waste too much time on social media 0.465 0.623 0.467 0.470 0.390 0.450 Feeling like I'm missing out on real life 0.539 0.623 0.460 0.518 0.451 0.513 Seeing too much inappropriate content 0.380 0.467 0.460 0.460 0.439 0.515 Worrying about how my posts or photos will be used 0.496 0.470 0.518 0.460 0.424 0.531 Being contacted by strangers 0.404 0.390 0.451 0.439 0.424 0.464 Seeing my friends or followers argue too much 0.426 0.450 0.513 0.515 0.531 0.464 Q12. How often have you done or experienced each of the following on Instagram? US: n=1,000 34 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 38 of 60 IN GENERAL, “INSTAGRAM HELPS ME BY CONNECTING ME WITH MY FRIENDS" IS THE CLEAR WINNING MESSAGE AMONG THOSE EVALUATED About 4 in 10 ranked this message as their top message (41%) Key Metrics Across Instagram Messaging Among Teen IG MAP = Top Message for Each Metric Key Metrics Appeal (% Very + Extremely) Is Believable (% Describes Very + Extremely Well) Instagram helps me feel good by connecting me to my friends (a) 64% cde 63% cde Instagram helps me feel good by connecting me with people who support me (b) Instagram helps me feel good by letting me show people who I really am (c) 44% Instagram helps me feel good by helping me discover new things to try (d) Instagram helps me feel good by encouraging people to be kind to each other on its app (e) 43% 52% 52% de 50% e 44% 40% 39% Makes me more Likely to use IG 52% cd 52% cd 42% 36% 47% d (% Describes Very + Extremely Well) Fits Well with my Perceptions of IG (% Describes Very + Extremely Well) 53% d 49% d 44% 39% 45% Rank #1 41% bcde 17% e 14% 18% ce 11% Q16: How appealing is this statement about Instagram? | Q17. How well does each of the following describe this statement about Instagram? | Q18: Which statement do you prefer the most? US: Base size varies depending on app assignment (n=199-201) 35 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 39 of 60 TEENS FEEL PRESSURE TO LOOK PERFECT ON INSTAGRAM MORE THAN ANY OTHER APP Older teen girls in particular are most likely to experience this often on IG They are also less likely to be satisfied with various dimensions of well-being While "Connecting me to my friends" is less a preferable messaging, there is no clear alternative Feeling Pressure to Look Perfect Age and Gender Distribution Among Teens who Often Feel Pressure to Look Perfect on IG Satisfaction of Well-Being Dimensions Among Teens who Often Feel Pressure to Look Perfect on IG Apps Where this Issue Occurs Often + Very Often Among Teen IG MAP who use each site monthly or more Well-Being Dimension % Very + Somewhat 33% Satisfied Instagram 32% My relationship with family 80% 27% 21% 19% Tik Tok 21% ▽ My social media life 79% My relationship with friends 79%▼ Male 13-15 Male 16-18 Female 13-15 Female 16-18 Facebook 18% My performance at school 73% Messaging Rank WhatsApp 18% My social life 71% Among Teens who Often Feel Pressure to Look Perfect on IG My overall health and fitness 70% ▼ Instagram helps me feel good by... Rank #1 Snapchat 17% ▽ My relationship with classmates 70% Connecting me to my friends 34% ▼ Twitter 13% My extracurricular activities 68% Connecting me with people who support me 18% My eating habits 66% Letting me show people who I really am 16% Messenger 12% ▽ My energy levels 63% Helping me discover new things to try 18% YouTube 10% ▽ My overall level of confidence 62% Encouraging people to be kind to each other on its app 13% Arrows indicate values significantly higher/lower than IG Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B - How often have you experienced each of the following on Instagram? | Q18: Which statement do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=315 *Base sizes vary depending on the app (n=140-1,000) Arrows indicate values significantly higher/lower than teens who do not 36 experience this issue at 95% confidence Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 40 of 60 WHILE APP ADDICTION IS COMMON ON IG, IT ALSO OCCURS ON MANY OTHER APPS Older teens girls are most likely to experience this issue and also have lower well-being scores in general Beyond "Connecting me to my friends" "Helping me discover new things to try" and "Connecting me with people who support me" are preferable messaging Feeling Like I Waste too Much Time on Social Media Age and Gender Distribution Among Teens who Often Feel Like They Waste Time on IG Satisfaction of Well-Being Dimensions Among Teens who Often Feel Like They Waste Time on IG Apps Where this Issue Occurs Often Among Teen IG MAP who use each site monthly or more Well-Being Dimension % Very + Somewhat 36% Satisfied Instagram 23% My relationship with friends 81% 26% 19% 19% WhatsApp 20% My social media life 77% My relationship with family 77% Male 13-15 Male 16-18 Female 13-15 Female 16-18 Twitter 20% My relationship with classmates 74% My performance at school 74% Messaging Rank Among Teens who Often Feel Like They Waste Time on IG Tik Tok 18% My social life 73% Instagram helps me feel good by... Rank #1 Snapchat 17% My overall health and fitness 69% Connecting me to my friends 36% YouTube 16% My extracurricular activities 65% Helping me discover new things to try 19% My overall level of confidence 65% Connecting me with people who support me 18% Facebook 14% My eating habits 63% Encouraging people to be kind to each other on its app 13% Messenger 13% My energy levels 61% Letting me show people who I really am 13% Arrows indicate values significantly AV higher/lower than IG Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B-How often have you experienced each of the following on Instagram? | Q18: Which staternent do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=231 *Base sizes vary depending on the app (n=140-1,000) Arrows indicate values significantly higher/lower than teens who do not 37 experience this issue at 95% confidence Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 41 of 60 RESONATE WITH THE MESSAGING OF "INSTAGRAM HELPS ME DISCOVER NEW THINGS TO TRY" This issue is most likely to be experienced among older girls (16-18) followed by younger boys (13-15) These teens are also less satisfied across various dimensions of well-being Feeling Like I'm Missing out on Life Age and Gender Distribution Among Teens who Often Feel FOMO on IG Apps Where this Issue Occurs Often Among Teen IG MAP who use each site monthly or more Satisfaction of Well-Being Dimensions Among Teens who Often Feel FOMO on IG Well-Being Dimension % Very + Somewhat 34% Satisfied Instagram 19% 28% My relationship with friends 78% 20% 18% WhatsApp 17% My relationship with family 77% My social media life 76% Male 13-15 Male 16-18 Female 13-15 Female 16-18 Tik Tok 14% My performance at school 75% Messaging Rank Snapchat 13% My relationship with classmates 72% Among Teens who Often Feel FOMO on IG My social life 71%▼ Instagram helps me feel good by... Rank #1 YouTube 12% My overall health and fitness 68% ▼ Connecting me to my friends 34% ▼ Twitter 12% My extracurricular activities 65% Helping me discover new things to try 24% ▲ My eating habits 65% Connecting me with people who support me 14% Messenger 11% My overall level of confidence 63%▼ Encouraging people to be kind to each other on its app 14% Facebook 10% My energy levels 62%▼ Letting me show people who I really am 13% AV higher/lower than IG Arrows indicate values significantly Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B - How often have you experienced each of the following on Instagram? | Q18: Which statement do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=189 *Base sizes vary depending on the app (n=140-1,000) Arrows indicate values significantly higher/lower than teens who do not 38 experience this issue at 95% confidence Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 42 of 60 THOSE WHO EXPERIENCE THIS ISSUE DO NOT REPORT LOWER WELL- BEING Likely due to their age, younger teens (13-15) are the most likely to experience this issue Beyond "Connecting me to my friends", "Helping me discover new things to try" is the next most preferred messaging Seeing too Much Inappropriate Content Age and Gender Distribution Among Teens who Often See Inappropriate Content on IG Apps Where this Issue Occurs Often Among Teen IG MAP who use each site monthly or more Satisfaction of Well-Being Dimensions Among Teens who Often See Inappropriate Content on IG % Very + Sornewhat Well-Being Dimension Satisfied 28% 29% Instagram 17% 22% 21% My relationship with friends 86% WhatsApp 16% My relationship with family 84% My social media life 81% Tik Tok Male 13-15 Male 16-18 Female 13-15 Female 16-18 16% My social life 78% Messaging Rank Snapchat 14% My performance at school 75% Among Teens who Often See Inappropriate Content on IG My relationship with classmates 75% Instagram helps me feel good by... Rank #1 YouTube 13% My overall health and fitness 75% Connecting me to my friends 39% Facebook 12% My overall level of confidence 73% Helping me discover new things to try 22% My eating habits 73% Letting me show people who I really am 14% Messenger 12% My extracurricular activities 70% Encouraging people to be kind to each other on its app 13% Twitter 10% My energy levels 70% Connecting me with people who support me 12% Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B - How often have you experienced each of the following on Instagram? | Q18: Which statement do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=171 *Base sizes vary depending on the app (n=140-1,000) Arrows indicate values significantly higher/lower than IG Arrows indicate values significantly higher/lower than teens who do not 39 experience this issue at 95% confidence Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 43 of 60 ABOUT HOW THEIR CONTENT WILL BE USED DO NOT EXHIBIT LOWER LEVELS OF WELL-BEING Younger teens (13-15) are more likely to experience this issue Satisfaction of Well-Being Dimensions Worrying about how Posts or Photos will be Used Age and Gender Distribution Among Teens who Often Worry about how Posts will be used on IG Among Teens who Often Worry about how Posts will be used on IG Apps Where this Issue Occurs Often Among Teen IG MAP who use each site monthly or more Well-Being Dimension % Very + Somewhat Satisfied Tik Tok 21% 27% 27% 25% 21% My relationship with friends 84% WhatsApp 19% My relationship with family 82% My social media life 82% Male 13-15 Male 16-18 Female 13-15 Female 16-18 Instagram 17% My social life 78% Messaging Rank Facebook 15% My relationship with classmates 78% Among Teens who Often Worry about how Posts will be used on IG My performance at school 77% Instagram helps me feel good by... Rank #1 Snapchat 13% My extracurricular activities 75% Connecting me to my friends 33% Twitter 12% My overall health and fitness 74% Helping me discover new things to try 20% My energy levels 72% Connecting me with people who support me 17% YouTube 9% ∇ My overall level of confidence 71% Letting me show people who I really am 16% My eating habits 71% Messenger 7%▽ Encouraging people to be kind to each other on its app 13% AV higher/lower than IG Arrows indicate values significantly Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B - How often have you experienced each of the following on Instagram? | Q18: Which statement do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=171 *Base sizes vary depending on the app (n=140-1,000) Arrows indicate values significantly higher/lower than teens who do not 40 experience this issue at 95% confidence Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 44 of 60 WHILE BEING CONTACTED BY STRANGERS IS AN ISSUE, IT IS NOT ALSO ASSOCIATED WITH LOWER LEVELS OF WELL-BEING While "Connecting me to my friends" is the most preferred messaging, it is less preferred than for other issues; "Helping me discover new thins to try" is the next most preferred messaging Being Contacted by Strangers Age and Gender Distribution Among Teens who are Often Contacted by Strangers on IG Satisfaction of Well-Being Dimensions Among Teens who are Often Contacted by Strangers on IG Apps Where this Issue Occurs Often Among Teen IG MAP who use each site monthly or more Well-Being Dimension % Very + Somewhat Tik Tok 19% Satisfied 26% 28% 24% 21% My relationship with friends 85% Instagram 17% My relationship with family 81% My social media life 81% Male 13-15 Male 16-18 Female 13-15 Female 16-18 WhatsApp 14% My social life 79% My relationship with classmates 75% Messaging Rank Among Teens who are Often Contacted by Strangers on IG Facebook 13% My extracurricular activities 75% Instagram helps me feel good by... Rank #1 Twitter 13% My performance at school 73% Connecting me to my friends 32% Messenger 12% My overall level of confidence 73% Helping me discover new things to try 22% My overall health and fitness 73% Connecting me with people who support me 18% Snapchat 10% ∇ My eating habits 67% Letting me show people who I really am 15% YouTube 7% My energy levels 66% Encouraging people to be kind to each other on its app 13% Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B - How often have you experienced each of the following on Instagram? | Q18: Which statement do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=169 *Base sizes vary depending on the app (n=140-1,000) Arrows indicate values significantly AV higher/lower than IG Arrows indicate values significantly higher/lower than teens who do not 41 experience this issue at 95% confidence Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 45 of 60 TO RESONATE WITH MESSAGING SURROUNDING BEING KINDER TO EACH OTHER ON THE APP Older girls are least likely to experience this issue This issue is also not likely to be associated with lower well-being scores Seeing friends argue is most common on Facebook and Twitter Seeing Friends / Followers Argue too Much Age and Gender Distribution Among Teens who Often See Followers Argue on IG Apps Where this Issue Occurs Often Among Teen IG MAP who use each site monthly or more Satisfaction of Well-Being Dimensions Among Teens who Often See Followers Argue on IG Well-Being Dimension % Very + Somewhat Satisfied Facebook 28% 25% 27% My relationship with friends 84% 20% Twitter My relationship with family 84% My social media life 83% Male 13-15 Male 16-18 Female 13-15 Female 16-18 Instagram 19% 18% 16% My social life 81% Messaging Rank WhatsApp 14% My relationship with classmates 81% Among Teens who Often See Followers Argue on IG My extracurricular activities 78% Instagram helps me feel good by... Rank #1 Tik Tok 13% My performance at school 78% Connecting me to my friends 36% Snapchat 11% My overall health and fitness 77% Helping me discover new things to try 20% My overall level of confidence 75% Encouraging people to be kind to each other on its app 16% ▲ YouTube 11% My eating habits 73% Connecting me with people who support me 16% My energy levels 69% Messenger 8% ∇ Letting me show people who I really am 12% Arrows indicate values significantly AV higher/lower than IG Q2. T2B - How satisfied are you with each of the following areas of your life? | Q12 T2B - How often have you experienced each of the following on Instagram? | Q18: Which statement do you prefer the most? | Q12/19. Have you ever experienced any of the following while using [pipe: App]? US: n=158 Arrows indicate values significantly *Base sizes vary depending on the app (n=140-1,000) higher/lower than teens who do not experience this issue at 95% confidence 42 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 46 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 47 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 48 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 49 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 50 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 51 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 52 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 53 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 54 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 55 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 56 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 57 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 58 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 59 of 60 Case 4:22-md-03047-YGR Document 2756-50 Filed 02/20/26 Page 60 of 60