Problematic Use Overview: Past Product Investment and Future Opportunities

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Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 1 of 10 AMENDED Exhibit 80 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 2 of 10ctober 25, 2024 EXHIBIT Meta--35 Problematic Use Overview Past Product Investment and Future Opportunities Background Compiled by Jennifer Guadagno & Well-being Research October 2020 Starting in 2018, there was growing concern in the public (amongst media, academics, policy elites, and everyday users) that technology companies were deliberately manipulating users by designing addictive products that can harm well-being and subvert control, labeling these concerns "Facebook Addiction". Efforts were spun up across Facebook and Instagram to more deeply understand these concerns. Initial products were launched to give people more control over their use, though efforts were defunded end of 2019 with additional opportunities still available. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY META3047MDL-020-00005380 METATNAG-005-00135532 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 3 of 10 An [HYPERLINK Terminology "https://fb.workplace.com/groups/ResearchInsights/permalink/204292263575634 1/" \h] shows that claims of "Facebook Addiction" are largely inaccurate with respect to clinical definitions. There is insufficient evidence that FB itself could be capable of causing true addiction, though there are processes at play (reward learning and habit formation) that may contribute to issues. "Excessive use" does not completely capture this issue either -- people may be negatively impacted by little use and some people with high/excessive use may find that time very valuable (e.g., using FB for their business or using FB because they are isolated or home-bound and it's their only form of connection). We internally aligned on "Problematic Use" (PU) as a more accurate term to describe habitual or undesired use of Facebook. Definition Prevalence Facebook Behaviors A person is classified as experiencing problematic use through self-reported survey measures. Internally, we define problematic use as experiencing both of the following issues either "very often" or "all the time": ([ HYPERLINK "https://dl.acm.org/doi/abs/10.1145/3290605.3300429" \h]) Lack of control or feelings of guilt over Facebook use. Negative impact in at least one of the following areas: sleep, parenting, social relationships, or productivity. 12.5% of people worldwide experience problematic use. Rates are higher in countries like the Philippines (25%) and India (24%). ([ HYPERLINK "https://fb.workplace.com/notes/ facebooks-measurement-strategy- for-problematic-use-well-being-survey-first-resul/164034771370608/" \h ]) Those who experience high PU (compared to those low in PU): ([ HYPERLINK "https://fb.workplace.com/notes/ acebooks-measurement-strategy- for-problematic-use-well-being-survey-first-resul/164034771370608/" \h]) Have more sessions, particularly low engagement sessions Spend more time on Facebook, particularly at night Respond to more notifications Engage in more repetitive behaviors, such as frequent app checks or checking News Feed several times a session Have more feed inventory coming from Groups and Pages HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY META3047MDL-020-00005381 METATNAG-005-00135533 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 4 of 10 Impact to Business In a [HYPERLINK "https://fb.workplace.com/photo?fbid=153237582450327&set=a.15323735911 7016" \h], people rated higher PU on FB compared to all other services (Twitter, YouTube, IG, WA, Snapchat, Reddit, World of Warcraft) People who experience PU are [HYPERLINK "https://fb.workplace.com/notes/ facebooks-measurement- strategy-for-problematic-use-well-being-survey-first-resul/164034771370608/" \h] more likely to consider deactivation or deletion of FB compared to those who do not experience PU (20% vs 5%). For IG, PU was ranked as one of the [HYPERLINK "https://fb.workplace.com/permalink.php?story_fbid=182089972881958&id=10 0032428698906" \h] reasons for churn. In Aug 2019, lawmakers announced the first potential legislation banning addictive features on social media apps: [HYPERLINK "https://www.congress.gov/bill/116th-congress/senate- bill/2314/text?q=%7B%22search%22%3A%5B%22Social+Media+Addiction+Re duction+Technology+%28SMART%29+Act%22%5D%7D&r=1&s=2" \h ]. The [ HYPERLINK "https://www.who.int/substance_abuse/excessive_internet_use/en/" \h] is considering policies and programs to address problematic/excessive use. There is increasing industry activity in this space. Apple and Google continue to invest, generating a steady series of announcements. ([ HYPERLINK "https://docs.google.com/presentation/d/1ZTtJYeQaXfxNdWzoRXgkEcSnfkZ1 WbvUDtcGfYo7_Qs/edit" \I "slide=id.g56249bea87_2_93" \h]) Product Investment Your Time on Facebook v2 (2019) Extensive [HYPERLINK "https://docs.google.com/document/d/1V6a- wXcMJBiwDxI02XgjZB5GVyrH1LlogoTV5LFCXAU/edit" \h] informed creation and launch of [ HYPERLINK "https://www.internalfb.com/intern/wiki/Your_Time_on_Facebook/Intro/" \h ][ HYPERLINK "https://www.internalfb.com/intern/wiki/Your_Time_on_Facebook/Intro/" \h] in mid-2019 (see v1 in Appendix). It included a redesign, new features, and centralized controls: HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY META3047MDL-020-00005382 METATNAG-005-00135534 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 5 of 10 2:04 < Your Time on Facebook Welcome, Virginia See how you're spending your time on Facebook and get tools to help you make the most of that time. 1. 2. on FB 3. much sme Manage Your Time Use your time mindfully with tools like Quiet Ο Daily Time See Your Time See Time See Tools 4. "See Your Time" Time spent dashboard with 3 views: overall, day vs night time use, sessions Toggle weekly time spent summary Quick access to "Activity Log" "Manage Your Time" "Quiet Mode": mute notifications for a set time paired with a reminder that the mode is activated when a person accesses FB "Scheduled Quiet Mode": Controls to set recurring quiet hours "Daily Time Reminder": the original feature from YToF v1. Alerts a person when they have exceeded a set amount of time "Get More From Your Time" "News Feed Preferences": Options to control who to follow, unfollow, or snooze "Friends on Facebook": Shortcut to People You May know and new friend requests "Control your Notifications" "Notification settings": Change where and when a person receives notifications • "Notification dots": Enable or disable notification dots on shortcut icons Your Activity on Instagram v1 (2018) When YToF v1 launched in 2018, Instagram also developed a time monitoring tool for the app called Your Activity (see Appendix). The tool included similar features to set a daily reminder and an option to mute Instagram notifications. Additional development was deprioritized due to iOS rolling out their operating system level time management tool and inaccuracies in time tracking. It still exists on Instagram today although it is unsupported and there have been considerations to unship ([ HYPERLINK "https://fb.workplace.com/groups/184250878939438/" \h ]). Impact Facebook YToF v1 & v2 • 70% of respondents to a [HYPERLINK "https://fb.workplace.com/notes/malkeet-singh/moving- the-needle-on-problematic-fb-use-with-your-time-on-facebook-v2/156189899306793/" \h] considered YToF v2 'somewhat' to 'extremely useful for reducing PU issues. Over 1M (IOS) users visit YToF each day (see [ HYPERLINK "https://fburl.com/unidash/v9ocqu5b" \h]). YToF v2 will be rolled out to all Android users by the end of 2020. People on Facebook appear interested in learning more about controlling their time on Facebook. During the YToF v1 launch, click through rates (CTR) of the accompanying QP reached 4.4% (average CTRs for most QPs is between 1-4%). Within the YTOF product, CTRs for features reached as high as 54% ([ HYPERLINK "https://fb.quip.com/22IEA80HTMwD" \h ]). HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-020-00005383 METATNAG-005-00135535 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 6 of 10 YToF v2 was included in a Facebook [HYPERLINK "https://about.fb.com/news/2020/08/coronavirus/" \h] in April 2020 and was well received. Press coverage includes [HYPERLINK "https://www.adweek.com/digital/facebook-begins- rolling-out-quiet-mode-to-encourage-users-to-take-breaks/" \h ], [ HYPERLINK "https://fortune.com/2020/04/09/facebook-quiet-mode-debut-coronavirus-covid-19/" \h], and [ HYPERLINK "https://venturebeat.com/2020/04/09/facebook-launches-quiet-mode-for-muting- alerts-and-scheduling-downtime/" \h]) (see full press [HYPERLINK "https://docs.google.com/document/d/1RsLWygVXlmBAHB3n0TrgR9ARrT804Sthp5NCAHcMgh l/edit" \h ]). Instagram Your Activity • The number of people who have set a "Daily Time Reminder" has doubled since the product launch in 2018. As of December 2019, 1% Android and 1.8% of iOS users have set a reminder for themselves a daily average of 500k and 2.1M users each day, respectively ([ HYPERLINK "https://fb.workplace.com/groups/184250878939438/permalink/389725418391982/" \h ]). Instagram hosted a [ HYPERLINK "https://fb.workplace.com/groups/432156973909421/permalink/606168779841572/" \h] in partnership with NGOs in the UK after the release of Your Activity. Key stakeholders and leaders in the digital well-being fields recognized Instagram's commitment to well-being. Future Opportunities [HYPERLINK "https://fb.alpha.workplace.com/profile.php?id=100013195998758&sk=media_set&set=a.8883167516181 83&type=3&force_galahad=1" \h] in New York, São Paulo, and Mumbai surfaced triggers and attitudes that contribute to Problematic Use on Facebook and resulting life impacts -- additional or redesigned product work could be considered to address these triggers and life impacts. Triggers Notifications Entertaining content Videos (e.g. auto-play) Groups Fear of missing out (FOMO) Mystery of the algorithm Marketplace/Ads Recent post/comment Time-bound content Boredom/free time Attitudes Self-control: Do I have to look now? Can I wait? Awareness/guilt: How is my FB use affecting myself and others? Do I feel guilty? Pressure for timely replies: Do I feel a cultural, personal, or business need to respond? Problematic Use Loss of control over time spent on Facebook Life Impacts Loss of productivity Sleep disruption Relationship impacts Parents feel they are neglecting their kids Safety risks Regretful spending Remediation Tactics Increase awareness (time trackers) Set controls (IOS ScreenTime, turn off notifications) Add friction (logout, physical distance) Reduce posting/ commenting frequency Leave FB (deactivate, delete the app) HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL-020-00005384 METATNAG-005-00135536 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 7 of 10 Your Time on Facebook Future opportunities for new products or redesigning existing products to address triggers and life impacts of PU on Facebook were surfaced through [ HYPERLINK "https://fb.alpha.workplace.com/profile.php?id=100013195998758&sk=media_set&set=a.8883167516181 83&type=3&force_galahad=1" \h] and [HYPERLINK "https://fb.workplace.com/groups/ResearchInsights/permalink/3190445161004077/" \h ] research and include: • • Increasing people's awareness of problematic use and how to manage it Reducing distractions and increasing the amount of time on Facebook that people feel is productive (eg, allows them to accomplish their goals or connect to their interests) Encouraging rest by building features focused on night time usage and winding down Supporting healthy commitments to put down Facebook during quality time with others Removing the pressure of seeing content or fear of missing content Adding features that communicate availability to others Investing in parental controls Of the 13 new concepts tested in research, these 6 were well liked and considered helpful in reducing PU across multiple life impact areas (read more [HYPERLINK "https://fb.alpha.workplace.com/photo.php?fbid=888292921620566&set=a.888316751618183&type=3&t heater" \h ]): SCA SCA SCA SCASCA SCA Encouraging Breaks People freely admitted that they lose track of time using FB. A gentle, objective reminder of their time usage would be helpful to get them back on track again. Grouped Notifications Helps prioritize which notifications to see, and thus manage time spent on FB. Choose Your Circle Liked seeing content from only those they wished to allowing them to spend time efficiently and not get lost in endless scrolling. Wind-down Mode Helps reduce peoples' personal triggers for sleep disruption. Most topics chosen related to excessively engaging content, like videos or their topics of interest like traveling Quiet Mode Helps reduce the temptation of checking notifications during 'inappropriate times. Scheduled QM is especially useful since it's automated. Public Status Indicator Immediately reduces the expectation of quick replies, particularly relevant for people that use FB for professional purposes, like being viewed as "polite" or are in social circles with strong pressure to respond. Your Activity (Instagram) Fix inaccurate time spent estimates on the surface (high priority) Finish Android roll out (high priority) Leverage existing YToF v2 research and conduct Instagram specific research, especially with youth-focus, to redesign Your Activity and increase functionality Additional Research & Other Apps Understand how problematic use plays out on other apps (WhatsApp and Oculus) and consider building tools for those platforms Increase awareness, placement, and usage of time control tools across FB and IG Examine the efficacy of tools for real world impact/reducing the prevalence of problematic use HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY ΜΕΤΑ3047MDL-020-00005385 METATNAG-005-00135537 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Appendix Page 8 of 10 Your Time on Facebook v1 (2018) Research (studies [ HYPERLINK "https://www.internalfb.com/intern/research/p/idemj8vebe/" \h ], [ HYPERLINK "https://www.internalfb.com/intern/research/p/1wta0n9mwo/" \h], [HYPERLINK "https://www.internalfb.com/intern/research/p/2elbj3zft0/" \h], [HYPERLINK "https://www.internalfb.com/intern/research/p/jvml6kcp80/" \h ]) informed creation and launch of v1 Your Time on Facebook (TYOF) in mid-2018. YToF displayed a dashboard where time logged while using Facebook on a mobile device was shown (see design in Appendix). YToF included two types of controls: 1. "Manage Your Time" had a feature called "Set Daily Reminder" which allowed people to set a self-imposed time limit that would display an alert once this time was exceeded. 2. "Manage your Notifications" was a shortcut to access "Notification settings" which muted notifications for up to 8 hours. 19:09 + Your Time on Facebook + Your Time on Facebook +Naification Settings Time on Facebook You spent an average of 45 minutes a day using the Facebook app on this device in the last week. Time on Facebook You spest an average of 46 minutes a day using the Facebook app on this device in the last week Muts Push Notifications T W Manage Your Time Set Daily Reminder We'll send you a reminder once you've reached the tune you've sat for yourself. Manage Your Notifications Notification Settings Choose which Facebook nodications le get. You can also me push notifications X Daily Reminder We'll send you a reminder after you've used Facebook for the amount of time you choose 23 X Mute Push Notifications You won't be alerted about new notifications But you'll be able to see them in your notifications tab, and you'll get text and email notifications if you have those turned on 15 minutes 1 hour 0 hours 45 min 2 hours > 4 hours SET REMINDER 8 hours "Time on Facebook", released in 2018, allowed users to set reminders and mute notifications. Find it in the Facebook App under Menu >> Settings & Privacy >> Your Time on Facebook Your Activity v1 on Instagram Research (studies [HYPERLINK "https://fb.workplace.com/groups/432156973909421/permalink/482477452210706" \h ], [ HYPERLINK "https://fb.workplace.com/groups/432156973909421/permalink/546545842470533" \h ], [ HYPERLINK "https://fb.workplace.com/groups/432156973909421/permalink/572456786546105" \h ], [ HYPERLINK HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL-020-00005386 METATNAG-005-00135538 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 12:34 PM 12:34 PM 12:34 PM < Your Activity < Your Activity < Push Notifications Time on Instagram Time on Instagram 25m Dailly Average 25m Delly Average Push Notifications Mute Push Notifications Average Slime you spent per day using the Instagram app on this device in the last week Vibrate for Notifications Instagram one of the vitin the last wees You won't get push notifications, but you'll be able to see now notifications when you open vstagram 15 minutes Manage Your Time 1 hour 12 hours 20 minutes Set Doily Reminder 2 hours er'l send you a reminder once you've reached the time you set for yourself 0 hours 25 minutes 4 hours Notification Settings Choose whet instagram notifications to get You can elso mute push notifications. hour 30 minutes 8 hours Set Reminder Cancel Page 9 of 10 "https://fb.workplace.com/groups/ResearchInsights/permalink/2147020682013202" \h ]) informed creation and launch of v1 of Your Activity on Instagram in mid-2018. Your Activity was launched on Instagram in mid-2018. It contains the same layout and features as the 2018 version of Your Time on Facebook. Find Your Activity in the Instagram App in Profile >> Menu >> Your Activity. Triggers for Problematic Use on Facebook [HYPERLINK "https://fb.alpha.workplace.com/profile.php?id=100013195998758&sk=media_set&set=a.8883167516181 83&type=3&force_galahad=1" \h] in New York, Sao Paulo, and Mumbai revealed 10 triggers contributing to PU on Facebook: Notifications - Getting too many minor/irrelevant notifications. Try to only look at important ones but get sucked into longer sessions. Mystery of the algorithm - Uncertainty over if they will see posts from those they want; if they can find a post again later. Entertaining content - Many said they'd open FB Fear of missing out (FOMO) - Worry about with a clear intent (like checking the news, a specific group, or work-related posts), then get distracted by something entertaining. missing important world news or updates in their social circles. Videos - Easy to get immersed (especially before Recently post/comment - Higher curiosity to see bedtime). Auto-play exacerbates the issue. Groups - Get exponentially more notifications, engaged in chat threads. responses. Time-bound content (eg, Stories, birthdays) - Catch it before it's gone. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL-020-00005387 METATNAG-005-00135539 Case 4:22-md-03047-YGR Document 2865-12 Filed 03/20/26 Page 10 of 10 Boredom/free time - Desire to fill downtime or Marketplace / Ads - Vigilance of buyers/sellers, sales, lower resistance to purchasing at night. "time pass" Problematic Use Personas & Framework Research revealed the following 3 personas across two dimensions: ([ HYPERLINK "https://fb.alpha.workplace.com/photo.php?fbid=888292618287263&set=a.888316751618183&type=3&t heater" \h]) The PU 2x2 We examined all 24 concept testing 1:1 participants across 12 continuums, such as passive consumption <> active consumption. More Aware of PU Impacts A clear pattern emerged across 2 key variables: Awareness of PU Impacts x Self-control. Groupie Gustavo Side Hustler Sam Low Self-control High Self-control Each of the quadrants included 5-10 participants. The lower right quadrant only had 1 participant, not enough to construct a full persona. See links to full personas in the description. Unaware Uditi Less Aware of PU Impacts HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL – ATTORNEYS' EYES ONLY META3047MDL-020-00005388 METATNAG-005-00135540