Meta & Children's Online SafetySmart Defaults: Updated Proposal
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Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 1 of 26 AMENDED Exhibit 333 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 DOCUMENT SLIPSHEET Bates Number: META3047MDL-019-00118471 Custodian: CASTANEDA_DIEGO; Author: ROTHSCHILD_MIKI Filename: SMART DEFAULTS UPDATED PROPOSAL 3-2 1NXSKD3L- CFFMM0U2ZEVROC08WGCMBY2QN4X7OTOVSIW.PPTX Create Date: 3-2-2020 12:00 AM Last Modified Date: 3-14-2020 12:00 AM TNAG BEGBATES: METATNAG-005-00118471 TNAG ENDBATES: METATNAG-005-00118471 MAAG BEGBATES: METAMAAG-008-00118471 MAAG ENDBATES: METAMAAG-008-00118471 depobook.com EXHIBIT META Castaneda-10 Page 2 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 3 of 26 Document Provided in Native Format CONFIDENTIAL META3047MDL-019-00118471 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 4 of 26 Smart Defaults UPDATED PROPOSAL 3.2.2020 Ship a safer account model for teens Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 5 of 26 Agenda 1 Goals 2 Context 3 Product Experience 4 Milestones and Discussion Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Goals 1. Review decisions made last week with Community Leads. 2. Align on: a. separating Private and interaction defaults (decision #4) b. upselling Private + settings to existing teens (#5) c. defaulting settings for new teen accounts (#6a) Page 6 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 7 of 26 Smart Defaults Objectives (from “Safe from Day One” doc): Ship a Safer Account Model for Teens 1. Protect teens from unwanted DMs asap to keep them safe where bullying happens most 2. Protect teens' safety across additional interaction types while maintaining a simple privacy model Can we do #1 independently of 2? Are we aligned that Safe from Day One objectives will enable us to ship a safer account model for teens? What is the minimum requirement for the goal? Why not just do one? We know from research that DMs is necessary for safety, though it's not expected. We know from research that mentions and tags are expected. Matching user expectations keeps the experience simple. We know bullying happens through mentions and tags and that private teens are more likely to be bullied this way. It's not a safe experience if we don't include mention and tags. We'll have a frankenstein privacy model if we only include DMs, that will not match users expectations and therefore will not be simple. Context Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 8 of 26 Updated Product Experience and Milestones March 2, 2020 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 9 of 26 Updated Experience Last week we aligned on: 1. Test and launch tags, mentions, and DM settings. More. 2. New teen accounts start private. 3. Introduce a new audience control "People you follow and Followers" for interaction settings. 4. Interactions are a separate construct from visibility (which equates to private today). When switching between public and private, interaction settings don't change, but are highly visible. 5. Upsell private and limited interactions to existing teens. 6. Default new teens into limited interactions in addition to defaulting them into a private account. Updated Product Experience Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 10 of 26 1. Test and launch tags, DMs and mentions settings for everyone 7:37 7:37 7:37 < Privacy < Tags < Message Controls Interactions Allow Tags From Allow New Message Requests < Allow @mentions From 9:41 Mentions Comments Everyone Everyone Everyone Tags Only People You Follow People You Follow Story No One Only People You Follow Off Activity Status Messages Connections Account Privacy Restricted Accounts Blocked Accounts Muted Accounts Close Friends Accounts You Follow Tagged Posts Manually Approve Tags Allow Others to Add You to Groups Everyone Only People You Follow AQ♡ Updated Product Experience Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 9:41 Account Privacy Choeut any store can arpeth sonytime Semog 2: New teen accounts start private (Graph currently testing) Goal is to test MAP mitigation tactics which can be found here. Private Om Accounts you povecanseeyo Public Next Page 11 of 26 Updated Product Experience Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 12 of 26 3. Introduce a new audience control "People you follow and Followers" for interaction settings 5:41 < Mentions Allow @mentions From Settings Options Today Comments DMs Everyone Private Everyone People You Follow and Your Followers Only People You Follow Public Everyone Everyone Followers Everyone People You Follow People You Follow and Your Followers People You Follow People You Follow People You Follow People You Follow Mentions Everyone People You Follow Everyone People You Follow Tags Everyone No One No One Recommendation Comments DMs Tags Everyone AQ♡ New Private Followers Everyone People You Follow People You Follow People You Follow and Your Followers No One Everyone People You Follow People You Follow and People You Follow Public Your Followers No One and Your Followers No One Mentions Everyone People You Follow Everyone People You Follow People You Follow and People You Follow and Your Followers No One Your Followers No One Everyone People You Follow Everyone People You Follow People You Follow and People You Follow and Your Followers No One Your Followers No One Updated Product Experience Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 13 of 26 4. Interactions and visibility are separate constructs. Switching between accounts (private/public) interaction settings don't change. 9:41 $41 9:41 < Privacy Privacy < Privacy Privacy Account Privacy Account Privacy Account Privacy Account Privacy Private Account Private Account Private Account Private Account Interactions Interactions Interactions @Mentors Q Switch to Public Account? Tags @Mentions @ Switch to Private Account? Comments Comments Messages Messages Story Carr Story Switch to Public Saritch to Private Connections Restricted Accounts Muted Accounts Connections Con Cancel Cancel Muted Accounts Restricted Accourts Restricted Accounts Mocked Accounts Muped Accounts Muted Accounts Blocked Accounts Blockad Accourts Blocked Accounts ۵۹ ۵♡♡ New privacy settings hierarchy and switching experience Updated Product Experience If we are wrong, how will we know? Usability tests Start with this direction Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 14 of 26 5. Upsell private and limited interactions to as many existing teens as possible 941 9:41 Instagram Account Privacy Review New Privacy Settings Do to Settings Review New Privacy Settings gounge boda golinger ▼ ४۵ ♡♡ 12:34+ < Direct 00 New Messaging Settings Go to Settings Search Messages 2 Anpunts ryan.brownhill Sent you a photo Aababayeva woah that house!! andya daraturp Go to Settings Dengs a Camera New Updated Product Experience Might not need to upsell private to teens since they know about private already Build awareness on new interaction controls Contextual adoption > QP Upsells on profiles -> show your privacy there Tenure of teens > segmenting teens here Success of the goal - private accounts and limited interactions doesn't equate to success Permanent entry point, not across the board upsell; okay if this happens in H2 Success = we have the controls, people know how to find them in moments when they need them Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 15 of 26 6. Default all new teens into private + restricted interactions via registration Options Pros A. Default all new teens into private + restricted interactions via registration flow Keep more people safe from unwanted DMs, tags, and mentions Cons/Risks Mitigation More risk to engagement metrics Nudge people to follow someone they want to Could bloat graph interact with People may not know a follow requester Allow messages when requesting to follow someone B. Upsell all teens via opt-in QP C. Upsell all teens via opt-out QP Less risk to engagement metrics Less risk to engagement metrics Teens may not understand - Show after X number of the upsells as new users days Teens may not understand the upsells as new users PXFN may block Show after X number of days Updated Product Experience Are there any use cases where people only message each other Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 16 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 17 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 18 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 19 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 20 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 21 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 22 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 23 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 24 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 25 of 26 Case 4:22-md-03047-YGR Document 2889-73 Filed 03/27/26 Page 26 of 26