Meta & Children's Online SafetyProject Gryffindor Phase II Vision
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Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 1 of 38 AMENDED Exhibit 42 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 2 of 38 Document Provided in Native Format HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-132-00000150 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 3 of 38 Project Gryffindor Phase II Vision UXR Project Plan IG Growth, Acquisition March 2024 Internal Use Only | Do Not Distribute Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 4 of 38 Table of Contents 01 Background 05 02 Research Questions Click to jump to section 06 Key Stakeholders & Socialization Plan Relevant Links/Docs 03 Study Design → One-pager → Sample & Methods Markets 04 Timeline → Research Plan/SRT Discussion Guide References 2 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 5 of 38 Business objectives & motivations Supporting evidence • [ref, ref]. [ref]. We believe network connections fuel organic and unattributed acquisition [ref] Teens want to deepen, sustain and make new connections with classmates, but need assurance their connections are legitimate and interactions can occur within a safe space [ref]. Competitors are exploring school social use cases [ref] [ref, ref]. 3 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 6 of 38 Project Gryffindor is the school communities MVP, which includes a school banner on Profile with email verification and a school directory with the ability to sort by class year. MVP 5:26 1 2 5:26 = < Paramus High School 3 AM 2023 2024 2025 2026 5 1,134 Posts 12K 1,756 Followers Following Follow haiher NY CANJ Follow Paramus High School '24 Tap this banner to see who else is at your school EMIL Follow Q Banner on Profile Follow Follow Follow Follow Follow School directory The MVP is scheduled to launch in the US & UK in late summer to get buzz going before the start of the school year Source: Project Gryffindor MVP, Feb 2024 4 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 7 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 8 of 38 Project timeline Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 9 of 38 March April May June 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 Project scoping & guided buying Project kickoff Research design Insights audit Recruitment US remote fieldwork In-person UK fieldwork Data analysis Report building Final report Socialization Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 10 of 38 Potential team ownership of Phase II product features Team Friend Sharing Feature POCS Notes PM: UXR: Proposed design (Notes), Stories), (Labs) Direct PM: (IGD Groups), (group chats) UXR: DS: Acquisition (AWE), Graph Friending / SUs, Invites PM: UXR: Search Profile Friend search School banner on profile Bullying & Harassment B&H reporting PM: UXR: PM: UXR: PM: UXR: 8 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 11 of 38 Key stakeholders & socialization plan Stakeholders Venue Date Notes Growth UXR ICS Growth UXR method mingle 3/12/2024 Feedback notes Communities UXR managers & director Separate meeting 3/18/2024 Feedback notes Growth Leads Growth Leads office hours 3/19/2024 Feedback notes Gryffindor MVP leads Live review 4/2/2024 Offline review 3/22/2024 Both left feedback Offline review 3/27/2024 Offline review 3/25/2024 Received feedback from Offline review 3/25/2024 Received feedback from (group Offline review 3/25/2024 chats), (IGD Groups) Offline review 4/2/2024 9 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 12 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 13 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 14 of 38 Appendix Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 15 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 16 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 17 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 18 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 19 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 20 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 21 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 22 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 23 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 24 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 25 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 26 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 27 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 28 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 29 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 30 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 31 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 32 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 33 of 38 Why schools, why now? • • Teens want to establish & deepen connections with classmates, but require legitimate connections and interactions within a safe space [ref]. Competitors are exploring school social use cases [ref] but IG may be better positioned for school connections thanks to our differentiator of meeting new people and building relationships with acquaintances [ref, ref]. 32 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 34 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 35 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 36 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 37 of 38 Case 4:22-md-03047-YGR Document 2648-8 Filed 01/20/26 Page 38 of 38