Meta & Children's Online SafetyEmail: Under-13s
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Case 4:22-md-03047-YGR Document 3012-29 Filed 05/02/26 Page 1 of 3 Exhibit 149 Message Case 4:22-md-03047-YGR Document 3012-29 Filed 05/02/26 Page 2 of 3 From: [/O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDIBOHF23SPDLT)/CN=RECIPIENTS/CN= Sent: 6/12/2012 3:43:29 PM To: @fb.com] CC: @fb.com]; Naomi Gleit @fb.com]; GEM Circle @fb.com]; Elliot Schrage @fb.com]; @fb.com]; @fb.com]; @fb.com]; @fb.com]; Erin Egan @fb.com] BCC: @fb.com; @fb.com; @fb.com; @fb.com; @fb.com @fb.com; @fb.com Subject: Re: Under-13s They have data on kids at home, just not at school. Thanks On Jun 12, 2012, at 11:33 AM, @fb.com> wrote: Most kids access their GAPE accounts at home as well as school. They have no data on it? Thanks, On Jun 12, 2012, at 4:03 PM, That's correct, ११ @fb.com> wrote: comScore doesn't have panel software installed on multi-user computers in general and definitely doesn't have coverage in schools below the university level. Fairly certain the same is true of Nielsen. From @fb.com> Date: Mon, 11 Jun 2012 18:30:19 -0700 To: @fb.com>, Naomi Gleit @fb.com>, GEM Circle @fb.com> Cc: Elliot Schrage @fb.com>, @fb.com>, i@fb.com>, @fb.com> @fb.com>, Erin Egan @fb.com> @fb.com> Subject: Re: Under-13s This is interesting, and it's one area that comScore doesn't help with they have little/no coverage on computers in schools (but cc I'm pretty sure that who will know). So the data below suggests that kids aren't using Google+ much at home, but if they're using Google products at school, that wouldn't be picked up. Not sure how we'd get in-school data; Nielsen might help here but if comScore doesn't have it I'm guessing Nielsen wouldn't either. HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-277-00004388 Case 4:22-md-03047-YGR Document 3012-29 Filed 05/02/26 Page 3 of 3 From: @fb.com> Date: Mon, 11 Jun 2012 13:44:28 -0700 To: Naomi Gleit @fb.com>, @fb.com>, GEM Circle @fb.com> Cc: Elliot Schrage @fb.com>, @fb.com>, @fb.com>, @fb.com>, @fb.com>, Erin Egan @fb.com> Subject: Re: Under-13s The other part to look at is Google Apps for Education-most school districts have integrated the experience of using google mail, chat, doc sharing and other apps right into their district websites and services. On 6/11/12 8:47 PM, "Naomi Gleit" @fb.com> wrote: Elliot - I followed up the annecdotes that kids are using Google+. This is the data that comscore has on <13 usage of Google+. Sounds like they are actually underindexed in this age group (vs. other age groups) relative to Facebook - thoughts? • • • Facebook already has ~5M monthly web visitors under 13 in the US (~2M between 6 and 8 and ~3M between 9 and 12). Google+ is way behind in this segment - they only have ~220K monthly web visitors under 13 in the US (~80K between 6 and 8 and ~140K between 9 and 12). However, Google+ usage among under-13s is indeed growing: in the last 6 months, monthly visitors have grown 2.7x in the 6-8 group and 1.7x in the 9-12 group. Nonetheless, given how far behind they still are, we should probably be more worried about other age groups. The FB: G+ web-visitor ratio for under-13s is 23:1; for 13-17s and 18-24s, it's only 7:1 (i.e. 3x worse for us among 13-24s than < 13s). From: Sent: Sunday, June 10, 2012 10:21 PM To: GEM Circle Subject: Under-13s Hey all, I've looked into the comScore data for under-13-year-olds, and here's what I've found: Headlines • • • Facebook already has ~5M monthly web visitors under 13 in the US (~2M between 6 and 8 and ~3M between 9 and 12). Google+ is way behind in this segment - they only have ~220K monthly web visitors under 13 in the US (~80K between 6 and 8 and ~140K between 9 and 12). However, Google+ usage among under-13s is indeed growing: in the last 6 months, monthly visitors have grown 2.7x in the 6-8 group and 1.7x in the 9-12 group. Nonetheless, given how far behind they still are, we should probably be more worried about other age groups. The FB: G+ web-visitor ratio for under-13s is 23:1; for 13-17s and 18-24s, it's only 7:1 (i.e. 3x worse for us among 13-24s than < 13s). HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-277-00004389