IG Youth: Tween Needs

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Case 4:22-md-03047-YGR Document 3012-33 Filed 05/02/26 Page 1 of 4 Exhibit 155 A/C PRIV Case 4:22-md-03047-YGR Document 3012-33 Filed 05/02/26 Page 2 of 4 IG Youth: Tween Needs HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-004-00003522 TL;DR Case 4:22-md-03047-YGR Document 3012-33 Filed 05/02/26 Page 3 of 4 Analysis limited to US only. HIGHLY CONFIDENTIAL (COMPETITOR) How might we help tweens discover, curate, and go deep on their interests on IG? While the majority of impressions are on connected content, young teens enjoy consuming Reels as a source of entertainment more than other age cohorts. Tweens say they enjoy content that fall under the funny / comedy, gaming, music, animals / pets, and pranks categories, and unsurprisingly also tend to interact with those categories most too. How might we help tweens play, create, and collaborate on IG? -Tweens have preconceived barriers to using Instagram that rest mainly on the social pressure the platform presents. Despite lower rates of broadcast sharing, young teens mimic older teens in their usage of private direct production. They also use playful creation tools, like stickers, to express themselves more than adults. How might we help tweens feel like their close friends/family are nearby? - It starts with helping them find their close friends on our platform. Young teens rely on Suggested Users and Organic means to find their close friends. Once they're connected, we then have to make sure they're maintaining those relationships on our platform. Direct stands out as a place for this as young teens spend far more time in Direct. Not only are young teens using Direct a lot, they're also using it to keep up with close friends, with 66% of DMs received being from close friends. ΜΕΤΑ3047MDL-004-00003523 Case 4:22-md-03047-YGR Document 3012-33 Filed 05/02/26 Page 4 of 4 Recommendations HIGHLY CONFIDENTIAL (COMPETITOR) Alter discovery surfaces to show more content from categories that tweens are most interested in. Tweens say they enjoy content that fall under the funny / comedy, gaming, music, animals / pets, and pranks categories, and unsurprisingly also tend to interact with those categories most too. Create lightweight, ephemeral sharing tools that lower the barrier and preconceived concerns to broadcast sharing. Despite lower rates of broadcast sharing, young teens mimic older teens in their usage of private direct production. They also use playful creation tools, like stickers, to express themselves more than adults. Lean into Direct as a form of connection and relationship building for tweens. Not only are young teens using Direct a lot, they're also using it to keep up with close friends, with 66% of DMs received being from close friends. ΜΕΤΑ3047MDL-004-00003554