Chat: Honestly the only insight I see in these charts is that teens are really into using IG at 11pm when they probably should be sleeping

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Message From: [/O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDIBOHF23SPDLT)/CN=RECIPIENTS/CN=169052282F104DAAAC1C4FE3422CC58D-JAMESNHOLLAN] Sent: 4/9/2021 4:08:29 PM To:;;; Subject: Message summary [{"otherUserFbId":null,"threadFbId":3775143702600073}] Attachments: 172154219_747480999255259_145976926424625_n.jpg; 169599777_1128519440907100_8326729633641490664_n.png; 171317905_476724750137031_400771353584906162_n.png; 171580239_204443134449215_9206330877762746610_n.png; 119226974_370708470600099_2090971459120095006_n.png; 170541771_777847189837253_4993314776182537414_n.png; 169968338_248525163652449_7085981809494916575_n.png; 171108926_458946405220499_7741511167623857271_n.png; 170773545_154553416565303_2065219806704702256_n.png; 170948991_463843588283858_3268126228045202760_n.png; 171520814_488262745636174_1098131415548014070_n.png; 171847436_302825771509673_223209435581480611_n.png; 171406940_479540653236681_1408375484704792879_n.png (4/09/2021 09:01:40 PDT): >How do you guys get screenshots of the app for decks? Do you just use your own accounts? (4/09/2021 09:02:05 PDT): >yup lol (4/09/2021 09:02:29 PDT): >I see - my direct inbox has no threads - haha and I only use messenger lite because it is way better than the real messenger . . . (4/09/2021 09:08:42 PDT): >Are we still allowed to download any apps we want onto our work phones? (4/09/2021 09:08:51 PDT): >I cannot - maybe it is a new policy? Or just a bug? (4/09/2021 09:09:07 PDT): >from the app store? yeah i think we're able to.. (4/09/2021 09:09:14 PDT): >Yeah I cant lol (4/09/2021 09:09:29 PDT): >oof that's probably a bug then (4/09/2021 09:09:56 PDT): >Yeh thats deff a bug i dont even have a personal phone (4/09/2021 09:10:05 PDT): >you can contact techsupport@ (4/09/2021 09:10:12 PDT): >If you need us to take a screenshot for you, lmk (4/09/2021 09:10:18 PDT): >feel free to add me to IG and send me bs messages too (4/09/2021 09:10:33 PDT): >Haha so far I only have a message from my test account :) (4/09/2021 09:14:56 PDT): >Yeah my work phone has some original issues (MobileIron not working properly) that I have tried the 3 different ways suggested by tech support to fix it & none of them have worked. Maybe this issue is related. Will contact tech support (4/09/2021 09:15:12 PDT): >Would be good if someone else could add screenshots for slide 33! CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017107 (4/09/2021 09:15:57 PDT): >(There are 2 versions of the active now unit - one has stories merged in with the 'chat heads' - ideally we dont want that one - it lead to a decrease in sends but was being used to boost poor stories numbers - but if thats the only one you have then I dont think it matters) (4/09/2021 09:16:50 PDT): >Also has anyone looked at time spent on IG varying throughout the day (By local time)? (4/09/2021 09:17:07 PDT): shared: 172154219_747480999255259_145976926424625_n.jpg (4/09/2021 09:17:30 PDT): >My numbers looking at things during the day are looking a bit weird and I didnt find anything on workplace - will debug today but would be helpful if you guys already have something (4/09/2021 09:18:08 PDT): >sounds like something Junia looked at :) at least in terms of sessions (4/09/2021 09:26:57 PDT): >indeed! here's a slide: https://fb.workplace.com/photo?fbid=862946417611426&set=pcb.753698851946804 (4/09/2021 09:28:41 PDT): shared: 169599777_1128519440907100_8326729633641490664_n.png (4/09/2021 09:28:52 PDT): shared: 171317905_476724750137031_400771353584906162_n.png (4/09/2021 09:29:15 PDT): >various versions of timezone adjusted sessions over the day lol (4/09/2021 09:42:30 PDT): >@silent fyi does look like Remix was cannibalizing Stories Reshares (therefore net negative): https://fb.workplace.com/groups/2208900212692314/permalink/3023937387855255/ >Makes me feel like the use-case was pretty different (it was kind of a stories reshare with more friction), the new slide from Junia on visual replies I think fits much better! (4/09/2021 10:03:07 PDT): >Still very weird though to see a cannibilization ratio of > 100% (Usually between 0 and 100%) - especially on a metric like DAP (4/09/2021 10:03:36 PDT): >Basically it implies something like - creating a reshare yesterday was so much extra work and friction that you are going to bother less with stories altogether today (4/09/2021 10:05:23 PDT): >I think they were trying to avoid ppl doing "Feed->Stories reshares" without adding any "original elements", something like forcing people to add a picture and or high-intent stuff on top (vs. just resharing the initial post). So in a way I think this feature was just adding some friction to the Feed->Story reshare flow so I'm not too surprised that the overall Stories DAU decreases! (4/09/2021 10:07:05 PDT): >so it killed F2S reshares a lot, but the subset of users that did end up remixing got categorized as Original, which is why we see the lift (4/09/2021 10:07:45 PDT): >Ah - it changed the original flow as well? Then that makes sense (4/09/2021 10:40:07 PDT): >FYI adam just said in Q&A that we're "wildly underinvested in direct" (4/09/2021 10:40:22 PDT): >aand is quoting our stats (4/09/2021 10:42:02 PDT): >He quoted the notif stat, something like 60% of notifs are direct. i think that was from my deck 1.5 yrs ago lol (4/09/2021 10:42:15 PDT): >he also said the 3X bigger for teens stat (4/09/2021 11:35:56 PDT): >Hey guys, figured out why my queries were giving weird results when I look at the time of day distribution - might be of general interest. Turns out the the IG sessions tables I was using - which are the official ones - extensively re-use the same session id for the same users. So if a user has 10 CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017108 sessions over the week probably 5+ of them will be given identical session ids. (The IG sessions tables dont group by user_id, session_id, ds or similar so they still appear as seperate rows in that table) but part of my query was grouping by sessions at some point. ████ (4/09/2021 11:36:29 PDT): >I checked the impact on my results I added to the deck - just due to luck in the way my queries were written the impact on those numbers is < 5% so I dont think they need updated ████ (4/09/2021 11:36:52 PDT): >But I wil reach out to the IG DE for the sessions data domain because that is a pretty bad table design IMO ████ (4/09/2021 11:38:10 PDT): >Haha - I wasnt expecting to find so many problems in your tables! ████ (4/09/2021 11:38:29 PDT): >it's not our fault :( ████ (4/09/2021 11:41:13 PDT): >we keep the same session_id if users switch accounts during a session (same app_device_id, different userids, same session_id) -- although you're saying the same userid will have duplicate sessionIDs over the course of a week? ████ (4/09/2021 11:49:13 PDT): >Yes correct ████ (4/09/2021 11:49:25 PDT): >The same session_id appears again and again ████ (4/09/2021 11:49:51 PDT): shared: 171580239_204443134449215_9206330877762746610_n.png ████ (4/09/2021 11:50:02 PDT): >Straight from time_spent_session_metadata:measurementsystems ████ (4/09/2021 11:56:02 PDT): >Hmm or maybe I did something wrong actually - like inserting into a table might have accidentally cast them as the wrong data type or something ████ (4/09/2021 11:56:04 PDT): >TBD ████ (4/09/2021 11:56:13 PDT): >Wont post anything unless I am totally sure it wasnt me! ████ (4/09/2021 11:58:16 PDT): >Nope it definitely isnt me! Its the tables! ████ (4/09/2021 11:58:24 PDT): >Try running this sql for example: ████ (4/09/2021 11:58:34 PDT): [Redacted - Source Code] ████ (4/09/2021 11:58:42 PDT): >In the measurementsystems namespace ████ (4/09/2021 11:58:47 PDT): >Will make a post about it later today ████ (4/09/2021 12:11:46 PDT): shared: 119226974_370708470600099_2090971459120095006_n.png ████ (4/09/2021 12:54:26 PDT): >Im second guessing myself ████ (4/09/2021 12:54:33 PDT): >why is the 44% stat not relevant? ████ (4/09/2021 12:54:41 PDT): >(IG reply rates are 44% slower than msgr) CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017109 (4/09/2021 12:54:55 PDT): >Feels like a relevant supporting insight to include no? (4/09/2021 13:02:35 PDT): >I wonder if it could fit in the "competition" section as add'l rationale for why we don't have "primacy"? it's supported by research showing that Direct is less urgent than snapchat/imessage (messenger is likely comparable for adults) (4/09/2021 13:02:59 PDT): >we could prob dig that research up (4/09/2021 13:03:03 PDT): >My understanding was that someone else (I forgot who you said) was already going to mention that stat? And then you were asking about including the additional CI research about response times? (4/09/2021 13:04:04 PDT): >I was skeptical because reported - perceived - response times could be very different from the 44% stat. Both are great data points but could be due to very different things. For example the CI research is probably around Direct being low stress or something - whereas the 44% number might have a more technical explanation in terms of notification types or whatever (4/09/2021 13:04:57 PDT): >i think they are related but a bit different (4/09/2021 13:05:11 PDT): >Yeh I think we could add it if we find it, no biggie tho (4/09/2021 13:05:40 PDT): >WDYT about verifying that stat and including it? worth it? not really? Reason I ask is Vishal has seen it and vishal sent this person to speak to me, so im wondering if he sees value (4/09/2021 13:07:34 PDT): >Up to you guys. I think if it is true it is probably some kind of mix effect (Like Android users in India are super responsive or something) but if it is true in the US and also true for US teens then I think it is an important data point and improving responsiveness somehow could be a promising area of research (4/09/2021 13:20:14 PDT): >Greg, can I say this: (4/09/2021 13:20:22 PDT): shared: 170541771_777847189837253_4993314776182537414_n.png (4/09/2021 13:27:22 PDT): >WDYT? (4/09/2021 13:27:28 PDT): shared: 169968338_248525163652449_7085981809494916575_n.png (4/09/2021 13:27:39 PDT): >sry in interview :) (4/09/2021 13:27:43 PDT): >ya no rush (4/09/2021 13:30:31 PDT): >looks good! for bullet 3 -- could it potentially be taken the wrong way by Messenger org in case it gets shared with them? (4/09/2021 13:30:56 PDT): >idk how ~ diplomatic ~ we need to be (4/09/2021 13:31:59 PDT): >Good point. Personally I would prefer to just be blunt. It is actually pretty ridiculous IMO that FB doesnt have a single person full time dedicated to direct (That is what my messenger contacts tell me) when it is such an important surface (4/09/2021 13:33:10 PDT): >Yeh I think we keep ti like this for IGLeads (4/09/2021 13:33:15 PDT): >We prob remix it a bit when we share it out (4/09/2021 13:33:40 PDT): >the main point is to land it with IGLeads so they can deal with it CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017110 (4/09/2021 13:35:02 PDT): >Do you just copy & paste charts from excel @ @ - mine seem to lose a bit of resolution when I do that? (4/09/2021 13:37:01 PDT): >screenshot works better than direct copy/paste (4/09/2021 13:51:09 PDT): >Feel free to tweak you're the boss lol, F&F moments just feels a little confusing to me as we're mostly talking about CF it's a bit weird to reintroduce F&F (4/09/2021 13:52:46 PDT): >"Messaging is the only medium that is still growing its share of close friend moments on IG" (4/09/2021 13:52:48 PDT): >is that accurate? (4/09/2021 13:53:03 PDT): >James r u like "MY GOD IS IT LIKE THIS EVERY WEEK" (4/09/2021 13:53:09 PDT): >the answer is no :P (4/09/2021 13:53:17 PDT): >Haha a little bit (4/09/2021 13:53:31 PDT): >this is like twice a half i think (4/09/2021 13:53:40 PDT): >just for IGLead prep (4/09/2021 13:53:49 PDT): >Maybe Messaging is the only messaging that grew in share of close friend moments over last year ? (4/09/2021 13:53:49 PDT): >wanna make sure we have the suit n tie on (4/09/2021 13:53:49 PDT): >I'll be logging off in an hour (Well actually now & then come back soon for 1 hour) - but I trust you guys have it under control! My part is pretty trivial anyway :) (4/09/2021 13:54:13 PDT): >only medium** :) (4/09/2021 13:54:42 PDT): >(just because idk about the very recent days so idk if it's fair to say "is growing") (4/09/2021 13:55:22 PDT): >We're sure the FnF stuff isnt a logging bug or smthn (4/09/2021 13:55:23 PDT): >lol (4/09/2021 13:55:30 PDT): >I remember they changed the definition of FnF at some point (4/09/2021 13:55:35 PDT): >i think it was before lat year tho (4/09/2021 13:56:27 PDT): shared: 171108926_458946405220499_7741511167623857271_n.png (4/09/2021 13:56:30 PDT): >Ah it was 2019 (4/09/2021 13:56:38 PDT): >that is feed imps by fnf vs not (4/09/2021 13:57:12 PDT): >june 2019 there was a cahnge in def (4/09/2021 13:57:18 PDT): >but yours is looking at 2020 vs 2021 right Greg? CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017111 (4/09/2021 13:57:21 PDT): >Ya i had the trend and looked fine! (4/09/2021 13:57:24 PDT): >awesome (4/09/2021 13:57:28 PDT): shared: 170773545_154553416565303_2065219806704702256_n.png (4/09/2021 13:57:29 PDT): >MERCI! (4/09/2021 13:57:41 PDT): >DE RIEN MONSIEUR! (4/09/2021 13:57:50 PDT): >crazy chart (4/09/2021 13:58:02 PDT): shared: http://www.facebook.com/1771598439878152 as 50366997_2300799350138882_4569562478131806208_n.gif (4/09/2021 13:58:08 PDT): shared: http://www.facebook.com/1732905006870710 as 62449184_2316247935298279_5043837218204942336_n.gif (4/09/2021 13:58:20 PDT): shared: http://www.facebook.com/232021058716423 as 50189975_415471175864065_9018811020948275200_n.gif (4/09/2021 13:58:40 PDT): >my god imagine a french will ferrel (4/09/2021 13:59:08 PDT): >will ferelle (4/09/2021 13:59:28 PDT): >is that an appropriate translation greg (4/09/2021 14:00:15 PDT): >That sounds correct oui! (4/09/2021 14:00:24 PDT): >I feel like not only are you a better analyst, but you've also gotten funnier over the last 2 years (4/09/2021 14:00:31 PDT): >William ferelle (4/09/2021 14:00:48 PDT): >.... thank... you..? (4/09/2021 14:01:12 PDT): >or maybe you've just increased your joke PR (4/09/2021 14:01:27 PDT): >used to be PRIVATE SHARING the jokes with Shnaa (4/09/2021 14:01:48 PDT): >soon BROADCASTING in IG data FYI (4/09/2021 14:04:10 PDT): >no yall have just become labeled as my CLOSE FRIENDS (4/09/2021 14:04:18 PDT): >it's lowered by BARRIERS TO SHARING (4/09/2021 14:04:29 PDT): >my (4/09/2021 14:28:04 PDT): >im gonna do a final read through now in case anyone wants to join (4/09/2021 14:29:58 PDT): >https://fb.workplace.com/groupcall/LINK:xtzhjmqarmta/ >@silent CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017112 (4/09/2021 14:30:10 PDT): >no need to join if you're sick of the deck (4/09/2021 14:30:47 PDT): >i'm in an interview! (4/09/2021 14:31:23 PDT): >clear no hire (4/09/2021 14:46:01 PDT): >It looks great to me lol I TRUST YOUR JUDGEMENT! >Only wondering if we should copy-paste the Product summary table just before enumerating the "what should we build" in case they already got overwhelmed by the first section and just want a summary of ideas? (4/09/2021 14:50:29 PDT): >ah yeh (4/09/2021 14:50:31 PDT): >good call (4/09/2021 15:53:56 PDT): >Some hopefully self explanatory charts! Enjoy your weekends! (4/09/2021 15:54:04 PDT): shared: 170948991_463843588283858_3268126228045202760_n.png (4/09/2021 15:54:19 PDT): shared: 171520814_488262745636174_1098131415548014070_n.png (4/09/2021 15:54:26 PDT): shared: 171847436_302825771509673_223209435581480611_n.png (4/09/2021 15:54:30 PDT): shared: 171406940_479540653236681_1408375484704792879_n.png (4/09/2021 15:54:39 PDT): >sick (4/09/2021 15:54:54 PDT): >Honestly the only insight I see in these charts is that teens are really into using IG at 11pm when they probably should be sleeping :( (4/09/2021 15:56:28 PDT): >Have a great weekend man, awesome first week (4/09/2021 15:56:43 PDT): >I guess technically next week is my first week :) (4/09/2021 15:57:35 PDT): >Great Week 0 (4/09/2021 15:58:28 PDT): >im gonna add these to the deck they are cool (4/09/2021 16:08:29 PDT): >Gooood weekend [emoji] CONFIDENTIAL - PROTECTED BY CONFIDENTIALITY AGREEMENT MT-IG-AG-00017113