Problematic Use: Product Audit

Raw text

Transcribed text as recorded, including headers and formatting fragments.

Case 4:22-md-03047-YGR Document 3028-13 Filed 05/08/26 Page 1 of 3 Exhibit 40 Case 4:22-md-03047-YGR Document 3028-13 Filed 05/08/26 Central Well-being A/C Priv Problematic Use Product Audit Page 2 of 3 CONFIDENTIAL META3047MDL-294-00140333 Case 4:22-md-03047-YGR Document 3028-13 Filed 05/08/26 Page 3 of 3 Antagonists Ig mostly focused on teens and youth Endless feed IG / tiktok Watch auto play (netflix Slot machine effect pull down to refresh Notifications Discover more Metrics for advertising problems For example, internal research showed that when people think that Facebook is bad for them, they also tend to link more time spent to worse well-being outcomes. Meanwhile, when they think Facebook is good for them, there's no such association. Researchers' concerns regarding Facebook and Instagram appear to stem from the same basic idea that social media works on activating the brain's reward center by providing a sense of social acceptance in the form of likes, positive feedback, views, and other actions, which are referred to as "social currency". For example, Instagram pictures with more "likes" activate certain parts of the brain (specifically, the ventral striatum) to a greater extent than pictures with fewer likes (Sherman et al., 2016; 2018). Facebook's design may facilitate habit formation through optimization for frequent engagement, gratifying experiences, and frictionless use. Some cues might result in habit and signal certain behaviors (e.g., notification checking, news feed scrolling). Remove slot machine see all posts post fomo, check in later The stance we have historically taken is to give people control, but not in a way that hurts metrics. CONFIDENTIAL META3047MDL-294-00140448