Mental Health Findings: Deep dive into Reach, Intensity, IG Impact

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Mental Health Findings This document from Facebook researchers, posted in November 2019 on an internal company site, discusses mental-health issues and their relationship to Instagram. Some title pages have been modified to remove extraneous material. Some pages are missing from this version at the beginning and the end. THE WALL STREET JOURNAL. September 29, 2021 MENTAL HEALTH FINDINGS Deep dive into the Reach, Intensity, IG Impact, Expectation, Self Reported Usage and Support of mental health issues. Overall analyses and analysis split by age when relevant WORK/SCHOOL STRESS HAS THE HIGHEST REACH Over half of users also experienced sleep issues, body image issues, sadness and financial stress Pleach of mental heath FOMO MOST ISSUES HAD HIGHER REACH AMONG TEENS While financial and family stress which were higher for adults, social comparison and body image issues had higher reach among teens Reach Teens Reach - Adults Sleep Issues 63.37% Sleep Issues 67.77% Work Stress 60.10% Financial Stress 57.54% Social Comparision 57.58% Body Image 52.54% Body Image 55.59% Saciness 49.64% Sadness 54.45% Anxiety 48.35% Anxiety 54.29% FOMO 46.77% Loneliness 53.87% Eating issues 45.80% 53.61% FOMO Eating issues 46.21% Problematic Use 45.43% Financial Stress 36.34% Family Stress 32.02% SSI 19.76% DDON 10.00 20.00% 30.00% ADL00% 50.00% 60.00% (70.00% Loneliness 45.48% Work Stress Social Comparision Problematic Use 45.16% 43.01% 36.76% Family Stress 29.22% SSI 11.67% 0.00% 10.00% 20.00% 30.00% 40.00% 60.00% 60.00% 70-00% Q. in the last 30 days have you experienced [X N=22410 uses across US, JP IN, ID, BR, TR, MX SSI WAS THE MOST INTENSE EXPERIENCE Social Comparison, Loneliness, Stress and Depression ranked next, were similar in intensity and moderately negative 3.5. 25 Intensity 3.6 15 2.96 2.07 3.09 3.00 3.18 3.06 3.09 2.79 2.81 2.84 2.80 26 0.5 0 Problematic Eating Issues Use Sleep Problems FOMO Body Image Anxiety Work Stress Social Financial Comparision Stress Sadness Loneliness Family Stress/ SSI Q: How bad did this experience make you feel? "Buckets highlight groups of issues that were not stat sig different from each other. *Differences are statistically significant at 95% CL. No significant differences between Social Comparison, Stress, Depression and Loneliness. SSI WAS THE MOST NEGATIVE EXPERIENCE ACROSS TEENS AND ADULTS Social comparison and loneliness were equally intense experiences and significantly more negative than problematic use for teens and adults 35 05 Eating Problems 2 25 Intensity - Teens 1452 15 3.00 2.00 9.21 2.76 Sleep Issues Problematic Use FOMO Amwety Body Image Financial Stress Family Stress Sadness Loneliness Social Comp Q: How bad did this experience make you feel? "Buckets highlight groups of issues that were not stat sig different from each other. "Differences are statistically significant at 95% CL. No significant differences between Social Comparison, Stress, Depression and Loneliness. SS 0.5 25 3.5 3 Intensity - Adults 3:67 3 3.00 3.1 114 3.15 79 B 2.88 Problematic Use Eating Problems FOMO Body Image Sleep Issues Anxiety Social Comp Loneliness Sadness Financial Stress Fam Stress SS PEOPLE EXPECT SUPPORT FROM INSTAGRAM Generally people felt that it was moderately to pretty important that IG support users who were having a hard time SSI Social Comparision Problematic Use Sadness Expectation 3.92 3.71 3.7 3.63 Anxiety 3.6 Family Stress 3.57 FOMO 3.56 Work Stress 3.55 Loneliness Body Image Sloop Problems Food issues Financial Stress 05 How important is it to you that Instagram supports users who have been through a similar experience? 16 3.51 3.47 3.46 3.42 3.38 25 35 11 TEENS AND ADULTS HAD SLIGHTLY DIFFERENT EXPECTATIONS Teens generally thought that it was somewhat important for IG to support people going through a hard time, irrespective of experience. Adults had stronger opinions about SSI, problematic use, depression and social comparison SSI Responsibility - Teens 4.02 Responsibility - Adults SS 3.96 Problematic Use 3.79 Social Comparision 3.97 Loneliness 3.75 Sadness 3.7 Problematic Use 3.73 Social Comparision 3.66 Anxiety 3.73 Anxiety 3.62 Family Stress 3.72 FOMO 3.59 Food Issues 3.65 Sleep Problems 3.52 Body Image 3.65 Family Stress 3.5 Sadness 3.61 Body Image 3.48 Sleep Problems 3.59 Loneliness 3.46 FOMO 3.58 Food Issues 3.41 Financial Stress 3.57 Financial Stress 05 1 15 2 25 3.5 45 Q. How important is it to you that Instagram supoorts users who have been through a similar experience? "Differences are not stat sig for teens 3.38 0 05 15 2 26 3 38 45 12 INSTAGRAM IS MORE LIKELY TO MAKE THINGS BETTER THAN WORSE Generally users thought that IG made things better or had no impact. However, they were more likely to think that IG made problematic use worse, followed by social comparison, body image, FOMO, sleep issues, SSI and anxiety*. Problematic Use 31.10% Social Comparision 22.70% Body Image 18.90% FOMO 18.80% 40.70% Sleep Issues 17.70% SSI 15.30% Anxiety 14.80% Loneliness 14.70% Eating Issues 12.00% Sadness 10.80% Fin Stress 7.70% Family Stress 7.10% Work Stress 6.50% 0% 45.50% 44.30% 39.90% 40.30% 49.60% 62.60% 42.40% 37.20% 56.40% 53.20% 61.10% 39.20% 40.90% 45.40% 43.307% 31.709% 24.80% 29.70% 52% 41.50% 10% 20% 30% 40% 60% 60% 70% 90% 90% 100% ■Made it Worse ■No Impact Made it Better Q: What impact did using Instagram have on this experience? There were no stat sig differences between those that thought IQ made things better vs. had no impact. Differences are statistically significant at 95% CL. There are no meaningful differences between social comparison, body image, FOMO, Sleep issues, SSI and Anxiety. 13 BUT, WE MAKE BODY IMAGE ISSUES WORSE FOR 1 IN 3 TEEN GIRLS Teens also generally thought that IG made things better or had no impact. However they were also more split around problematic social media use and the role we played in it. More teen girls thought that IG made body image issues worse rather than better Problematic Use Anxiety 14.50% 34% Social Comparision 14.10% 35.00% Sleep Issues 13.50% FOMO 9.60% 35.10% Family Stress 7.90% Eating Issues 40% Loneliness BO 40.50% Body Image Fin Stress50% Sadness SS0.00% Teen Boys 28.30% 28.30% Teen Girls Problematic Use 33.00% 32.00% Body Image FOMO 23.90% 45.50% 40.40% 45.80% Social Comparision 20.10% 27.50% Eating Issues 17.0096 59.10% 47.40% 443 Sleep Issues 16.80% 53.70% 51.50% SSI 13.60% 48.60% Loneliness 12.80% 36.10% 64.00% Anxiety 48% 45.10% Sadness 33.00% 40.80% Fin Stress 500% 50.70% 65.00% 45% Family Stress 160% 50.00% 0796 10% 2016 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1006 Axis Title ■Made it Worse ■No Impact Made it Better ■Made it Worse ■No Impact Made it Better Q: What impact did using Instagram have on this experience? "Buckets highlight groups of issues that were not stat sig different from each other. "All differences called out are statistically significant at 95% CL following a Bonferroni correction for multiple comparisons. 14 MOST USERS USED INSTAGRAM TO TAKE THEIR MIND OFF EXPERIENCE They also used Instagram to find inspiration when having a hard time and get support from friends and family. Instagram was rarely used to raise awareness, learn more about the experience or inform friends and family about it. Self-reported usage of Instagram did not differ between teens and adults. Distract from experience Did not engage friends and family Get support from Find Inspiration Raise Awareness Inform friends and Learn more about family it Something else SSI 49.40% 32.70% 15.50% 25.00% 4.20% 6.50% 5.40% 5.40% Body Image 27.90% 407.30% 8.70% 22.40% 9.50% 3.50% 13.00% 6.20% Loneliness 30.10% 17.70% 27.30% 6.60% 6.60% 7.40% 6.00% Social Comparison 41-50% 31.00% 13.80% 25.80% 9.50% 5.30% 10.50% 5.20% Financial Stress 189.00% 38.80% 11.50% 21.40% 5.80% 4.60% 8.80% 6.10% Work Stress 52:90% 30.10% 12.70% 21.50% 7.90% 6.90% 7.90% 6.90% Family Stress 50.20% 31.10% 14.60% 21.10% 7.90% 7.20% 8.80% 4.90% Sadness/Depression 54.00% 24.40% 12.90% 24.20% 7.00% 7.10% 10.60% 9.10% Anxiety PRADON 25.90% 14.40% 23.60% 8.50% 7.50% 9.60% 4.50% Sleep Problems Problematic social media use 38.00% 42.90% 10.80% 15.30% 6.00% 5.70% 8.90% 6.30% 28.70% 15.60% 19.20% 10.10% 9.80% 12.10% 8.20% Eating Problems 28.20% 44.50% 8.40% 15.80% 7.40% 5.40% 9.90% 6.70% FOMO 27.50% 15.30% 23.40% 10.20% 7.40% 14.50% 7.30% G. When you had this experience, did you use Instagram in any of these ways? Please select all that apply *% correspond with colors such that the higher the % of people that selected the options, the darker the color of the tile and the lower the percentage of people that selected an option, the lighter the color of the tile. 15 MOST WISHED INSTAGRAM HAD GIVEN THEM BETTER CONTROL OVER WHAT THEY SAW (EXCEPT SSI) Apart from content controls, ability to connect with others who had gone through similar experiences was another area where users wished Instagram had supported them. Teens and adults had similar expectations of support from Instagram.. Connected with Experts Connected with close friends and family Connected with people with similar experience Given me control over what I saw Helped me share my experience Something else SSI 17.90% 30.20% 24.10% 14.20% 7.40% Body Image 20.60% 10.40% 28.30% 10.40% 16.20% Loneliness 18.70% 19.90% 26.90% 11.50% 11.60% Social Comparison 19.60% 17.80% 25.20% 35.766 16.60% 10.30% Financial Stress 20.50% 16.70% 19.50% 21.00% 10.10% 15.80% Work Stress 16.60% 17.70% 21.60% 14.00% 14.00% Family Stress 18.70% 17.30% 24.10% 077-86396 10.20% 14.10% Sadness/Depression 20.80% 19.80% 25.90% 23.00% 17.70% 13.80% Anxiety 16.90% 17.30% 25.60% 12.70% 11.90% Sleep Problems 19.00% 16.80% 21.80% 13.80% 16.20% Problematic social media 18.60% 19.90% 22.00% 26.30% 15.60% 12.00% use Eating Problems 17.40% 13.70% 21.00% 27.90% 11.00% 15.60% FOMO 17.60% 21.10% 24.50% 17.70% 13.60% Q: What do you wish Instagram could have done to better support you during this experience? Please select all that apply: *% correspond with colors such that the higher the % of people that selected the options, the darker the color of the tile and the lower the percentage of people that selected an option, the lighter the color of the tile. 16 이 PRIORITIZATION Which issues come on top and what should we care about? SOCIAL COMPARISON HAS HIGH REACH, MODERATE INTENSITY AND WE ARE MAKING IT WORSE FOR 1 IN 4 PEOPLE Just under 1 in 3 people blame Instagram for making problematic social media use worse. However this issue is specific to social media use only (unlike others) Intensity x % Made worse x Reach Intensity 35 3 25 0.00 4 siness Death Confict Butying Fartiry stress Breakup SS Loneliness Financial stress Sadness Descrimination Work stress Natural disaster Life change "Bubble sizes represent reach of issues such that the larger the bubble, the larger reach an issue has. 0.10 Annety Drug abuse Authentic ser expression Body image FOMO Sleep problems Eating problems Social comparison Problematic social media use 0.20 6:30 Proportion Instagram made it worse Mental Healt Other 18 BODY IMAGE (A RELATED ISSUE) ALSO STANDS OUT FOR TEENS 1 in 3 teen girls blame Instagram for making their body image issues and problematic social media use worse. Social Comparison is a high reach, high intensity issue that 1 in 5 teens thought we made worse Intensity x Proportion IG Made worse x Reach - For Teens Intensity 35 3 25 0.00 Death 851 tness Conflict Bullying Breakup Social Comparision Disct minations Loneiness Family Stress Sadness Depression Francal Stress Animety Authe Natural non Life change Drugs/Mddiction "Bubble sizes represent reach of issues such that the larger the bubble, the larger reach an issue has. Sleep Problems Eating Problems EGMO Blody amage Problemals socmedia use 0.20 0.30 0.10 Proportion Instagram made it worse Other Mental Health 19 SOCIAL COMPARISON RANKS HIGHEST AMONG ISSUES IG SHOULD CARE ABOUT We ranked issues by each category (reach, intensity, IG impact and expectation), to generate a composite average rank such that lower average indicates that the issue should be higher on our list. • Based on composite ranked scores, social comparison ranked highest across all age cohorts • SSI ranked second, followed by depression (sadness), body image, anxiety and loneliness • FB Survey: In the 2017 FB survey, social comparison ranked well below SSI, loneliness, anxiety and body image issues • Opportunity: Negative social comparison is a unique opportunity area for Instagram to tackle given its relatively higher reach, intensity and our assumed responsibility. Reach Rank Intensity Rank Expectation Impact Rank Overall Rank Rank Social Comparison 8 6 2 2 1 SSI 12 1 1 6 2 Depression (Sadness) 3 4 4 10 3 Body Image 2 8 9 3 4 Anxiety 5 7 5 7 5 Loneliness 7 3 8 8 6 Sleep Issues 1 10 10 5 6 Problematic Use 10 12 3 1 6 FOMO 6 9 7 4 6 Family Stress 11 2 6 12 7 Financial Stress 4 5 12 11 8 Eating Issues (relationship 9 11 11 9 9 with food) "Rankings do not take into account stats sig differences or lack thereof and simply rank issues based on % and means. 20 FOR TEENS, IT IS FOLLOWED BY BODY IMAGE ISSUES We ranked issues by each category reach, intensity, IG impact and expectation, to generate a composite average rank such that lower average indicate that the issue should be higher on our list. • Based on composite ranked scores, social comparison still ranked highest for IG teens. • For teens, body image (an issue related to and exacerbated by negative social comparison) ranks second. • Opportunity: Negative social comparison and related issues with body image are especially crucial to tackle given the high ranking among teens • Opportunity: There is opportunity to understand social comparison and the role it plays in impacting body image issues of teen girls Reach Rank Intensity Rank Expectation Impact Rank Overall Rank Rank Social Comparison 2 2 2 3 1 Body Image 3 7 B 2 2 Loneliness 6 3 3 8 2 SSI 12 1 1 9 3 Problematic Use 9 10 4 1 4 Anxiety 5 8 5 7 5 Depression/Sadness 4 4 9 10 6 Sleep Issues 1 11 10 5 6 FOMO 7 9 11 4 7 Eating Issues (relationship 8 12 7 6 B with food) Family Stress 11 5 6 12 9 Financial Stress 10 6 12 11 10 "Rankings do not take into account state sig differences or lack thereof and simply rank issues based on % and means. 21