Age Modeling: a ripe opportunity

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Age Modeling: a ripe opportunity MAY 2018~ JPG & Antigone A/C PRIV ~ CONFIDENTIAL HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079624 METANMAG-130-00079624 PLTF EX-04149_0001 PLTF EX PLTF EX-04149 OVERVIEW We use two forms of age modeling, Life Stage and Age Affinity. For legal and policy reasons, we only acknowledge using the less accurate one (Life Stage) and have blocked perfecting the better one (Age Affinity). The scales have tipped and the benefits of perfecting the model and speaking about it openly outweigh the risks. The time is ripe to perfect the model and be transparent. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079625 METANMAG-130-00079625 PLTF EX-04149 0002 STATUS QUO We quietly use Age Affinity across a number of different vectors - creating transparency risk. • Eg, News Feed Ranking, PYMK, Analytics We have chosen not to perfect our age modeling to avoid the legal risks that come with actual age knowledge – hurting product efforts and diminishing value of safety efforts. We have leaned into the imperfection of our model to push back against regulator demands harming policymaker trust. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079626 METANMAG-130-00079626 PLTF EX-04149 0003 WHAT'S CHANGING FACEBOOK DATING is a high safety risk product that requires use and disclosure of Age Affinity to launch. Bottom line: We need to keep all minors out of the Dating experience and we need to explain how we do it. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079627 METANMAG-130-00079627 PLTF EX-04149 0004 RECOMMENDATION To launch Facebook Dating, we recommend that we begin perfecting age modeling and discuss this commitment publicly. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079628 METANMAG-130-00079628 PLTF EX-04149 0005 KEY BENEFITS ✔ Radically improve efficacy of safety protections for minors (age-gating, minor-adult prohibited connections, etc.) ✔ Unleash full power of age-specific product development and analytics ✓ Will allow us to be honest and transparent about where and how we're already using Life Stage and Age Affinity (practices which, in all likelihood, will eventually be discovered) Effective and essential safety narrative for Dating, Username Profiles, High School networks ✓ Address increasing public and policymaker pressure to identify or verify age, including regulatory threats HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079629 METANMAG-130-00079629 PLTF EX-04149 0006 COSTS & CHALLENGES GDPR complexity Age knowledge would require us to move additional people to stripped down services (SDS) Under 13 disables May be smaller than expected across family of apps Legal Costs Increases platform liability - once we know, we're responsible Operations Costs May require review, reactivation, appeals process Facebook Blue and Messenger Estimates <=16 MAP In EU Countries: 16,335,697 (+/- 63,710) Global Teens: 170M MAP teens GLOBAL: 3.5M USA: 120K (+/- 40K) EU: 280K (+/- 34,395) TBD TBD HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) NOTE: Age Affinity model hasn't been trained for this problem so the numbers we get are not very reliable META3047MDL-278-00079630 METANMAG-130-00079630 PLTF EX-04149 0007 Appendix HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079631 METANMAG-130-00079631 PLTF EX-04149 0008 Appendix Current/Approved Uses of Age Affinity • Back-end analytics Ο Age and gender validation modeling • Grooming tools • Product Targeting and Experimentation Ο e.g. Generate high school candidates in PYMK Ο e.g. NewsFeed Ranking Proposed uses •Facebook dating - keeping minors out • Filtering for ability to join high school networks HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079632 METANMAG-130-00079632 PLTF EX-04149 0009 External Observations Facebook Opinion I downloaded all my Facebook data - here's what I learned Arwa Mahdawi Tue 13 Mar 2018 08.29 EDT f 2,412 875 After 11 years my account was a mausoleum of old photos. But requesting my archive proved a wakeup call about what other intel the company had on me Downloading your Facebook history is easy. Just go to settings and select the option to get your data. It took Facebook a few minutes to prepare my information, and then my entire history was neatly archived in four folders. Looking through your downloaded data reveals certain informatis you Tainarily wouldn't see. For example, Facebook assigns one of two labels to what it calls your Friend Peer Group: Starting Adult Life or Established Adult Life. It is possible there are other classifications, such as Inept at Adult Life, but I couldn't find them in my research. facebook. @ ▲ 'Take it from me, do not accept Facebook friend requests from your dentist ... Photograph: AFP/Getty H i, my name is Arwa and my interests include homosexuality and dinner. In November 2015, I poked my friend Britta for the third time in a row. At 13.46 EST on 2 December 2017, I deactivated Facebook for the 28th time. My peer group has reached Established Adult Life. I have unfriended 19 people: two of these were exes and one was my former dentist. Take it from me, do not accept friend requests from your dentist. HIGHLY CONFIDENTIAL (COMPETITOR) HIGHLY CONFIDENTIAL (ATTORNEY'S EYES ONLY) META3047MDL-278-00079633 METANMAG-130-00079633 PLTF EX-04149 0010