Digital Me: Exploring Tweens' Social Media Habits

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Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 1 of 42 AMENDED Exhibit 296 PLAINTIFFS' OMNIBUS OPPOSITION TO DEFENDANTS' MOTIONS FOR SUMMARY JUDGMENT Case No.: 4:22-md-03047-YGR MDL No. 3047 In Re: Social Media Adolescent Addiction/Personal Injury Products Liability Litigation Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 2 of 42 Digital Me Exploring Tweens Social Media Habits SMARTY PANTS the youth and family experts trends dubit Youth UX Research HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-050-00294806 Summary Research Methods ✓ Tweens' Digital Habits Tweens and Social Media Access Tweens and Social Media Apps Tweens and Social Media Needs What's Next 2 HIGHLY CONFIDENTIAL (COMPETITOR) 330/26 Page 3 of 42 META3047MDL-050-00294807 No. | Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 4 of 42 Summary HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294808 • • • • Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 5 of 42 Tweens' primary devices are phones. Tweens' digital habits are still influenced by parents. But, parents are no longer as important as peers for taste-making. Tweens' digital habits are driven by a desire to be entertained and have fun with their friends. They also want to connect to others digitally, not to display their 'identity', but to learn HOW to fit in. Tweens are already on social media. They decide on which app is for them based on the app's user base. The real driver for tween engagement on social media is entertainment. Currently no social media app truly feels like it was made for them or fully fulfills their needs. There is an opportunity for a tween centric social (media) experience. It needs to Use entertainment as a starting point for engagement De-emphasize identity projects or communication Blend offline/online experiences: Use digital to get tweens to do something IRL Strengthen connections (not communication!) to a small circle of friends Make sharing with others fun Highlight social/communal experiences HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294809 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 6 of 42 No. 2) Research Methods HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294810 Page 7 of 42 Qualitative research (by vendor SmartyPants) 6 in-home interviews (Jonesborough, TN and Charlotte, NC) in August 2017 2 10 year-olds, 2 11 year-olds, 2 12 year-olds With their own smartphone and own social media account Quantitative research Survey to n=275 11-12 year-olds (US) in April 2017 Survey to n=125 7-9 and n=125 10-12 year-olds in September 2016 Survey to n=1,050 10-12 year-olds and parents in March 2017 (by Instagram) This series of qualitative and quantitative research was checked against previously conducted FB internal and external tweens research. While results are directionally conclusive, %s should be taken with caution. The research summary presented in this report was also informed by additional tweens research from the past two years. Due to the sensitive nature of the subject, research findings, materials and raw data about tweens' social media usage are only available upon request. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294811 No. 3 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 8 of 42 Tweens' Digital Habits HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294812 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 9 of 42 Digital leisure becomes the norm. Tweens now mostly have their own devices. Phones are the norm, enabling them to access apps on the go. Their friends are increasingly on social media/using digital communication. They know what they are interested in and seek out interests online. They have a lot of activities and feel stressed, leading them to want to relax online with "lean back" activities. Their digital usage becomes more social and outward-oriented. The top 3 activities tweens do on their phones are accessing social media, playing games, and messaging. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294813 Case-422-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 10 of 42 Tweens start to have their own phones by the end of elementary school. In elementary school, tablets are an obvious choice Kids in 3rd and 4th grades (ages 8 to 10) typically use these devices for gaming. They also use tablets for watching videos and video chatting and/or communicating with family. Some come to realize they can interact with peers through messaging apps. Almost everything happens at home, on WiFi. "11 is the golden age for phones." - 11yo boy "I like playing Piano Tiles and Angry Birds on my phone." 10yo boy In 5th grade, many tweens receive their first phones For the first time, they have something digital all to themselves - and can take it wherever they like. Gaming is still a big part of the mix, but social media becomes a part of their digital diets. And they're connected wherever they go. HIGHLY CONFIDENTIAL (COMPETITOR) SMARTY PANTS META3047MDL-050-00294814 130/26 Page 11 of 42 Digital communication with parents becomes more utilitarian. Initially, the phone serves as the conduit between tweens and their parents - for utilitarian messaging. With newfound freedom (middle school), 11-year-olds must let their parents know - typically through phone calls or texting: "The initial purpose of getting her the phone in general is so we could communicate with her." Dad of 10yo girl When they get to school in the morning When they leave school in the afternoon When they get home Other plans they'd like to make with friends 30 S 8 6 Scheduling/coordinating-Location m Source: Research Now Survey Nov 2016. Consider the last time you messaged (text or video) with [child]. What was the general content or purpose of that message/conversation? (n=1,035) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294815 130/26 Page 12 of 42 And, communication with parents gives way to keeping up with and connecting with peers. Tweens are now able to connect with their friends on their own time and in an unsupervised way. Peers become the most important reference group. They are more similar to older than younger peers in their phone usage. Their usage becomes more social and outward oriented. 75% 74% 75% 71% 65% f Pt %14 45% 47% 40% 39% Playing games Watching video Messaging Listening to Social Media music Browse the internet Learning Homework Reading Listen to podcasts Source: Dubit Trends. AQ4.2. Which of the following list of activities do you use a smartphone for? (Base: US Wave 275 (11-12) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294816 10/26 Page 13 of 42 But, even with newfound freedoms, tweens are still most at home in the analog world. In-person communication is preferred. With memory to spare and chatter among peers about the newest/latest/greatest apps, tweens quickly fill their devices with gaming, messaging and social media apps. However, this connectivity doesn't replace - nor does it outshine - good, old-fashioned face-to-face hanging out. "[If I had a crush on someone] I would message them or just tell them in person." - 10yo boy "My friend lives close by...we like to jump on the trampoline." 12yo girl "I usually like to talk to my friends in person." - 10yo girl HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294817 10/26 Page 14 of 42 Tweens' digital habits show passive-active-me patterns throughout the day Digital habits are entertainment driven and made to fit into tweens' offline schedules. 60% 50% Video Time! Starting the day with family TV/video watching Social Time! Playing with friends in-person or via games happens in the afternoons after school ME Time! Listening to music, checking in to social media, or reading happens in the evening 40% 30% 20% 10% 0% 6-9a 9a-12n TV shows 12n-2p Online video 2-4p Play games apps Source: Dubit Trends. AQ5.3. Now we'd like you to tell us the times of day that you normally do [text-sub: your child normally does] these activities. (Base: US Wave 6 275) HIGHLY CONFIDENTIAL (COMPETITOR) 4-6p 6-8p 8p onwards Play console games Play online games ΜΕΤΑ3047MDL-050-00294818 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 15 of 42 No. ☑ Tweens and Social Media 4 Access HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294819 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 16 of 42 Signing up for social media is a foregone conclusion. • • • From older siblings/cousins to peers with older siblings to the news, tweens know what social media is way before they actually start dabbling. Their engagement is really a matter of "when," not "if." The specific platforms are chosen based on what's new and being discussed at school - whatever is hot is what's downloaded. It has to be fun and entertaining first and foremost. Whether or not they stay engaged with a specific social media platform depends on whether they are able to deepen existing friendships or create emotional bonds in addition to having fun. "[I found out about Snapchat] because most of my friends use it." 12yo boy "My sister introduced me to [Snapchat] last year." - 10yo girl HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294820 Filed 03/30/26 Page 17 of 42 The majority of 10-12 year olds have at least one social media account. 10-12 Year Olds 38 7-9 Year Olds 18 6 0 Yes, I use one 63 10 20 30 40 50 60 80 Yes, I use more than one No, I'm not interested in using one 70 90 No, I'm not allowed to use one yet 100 Source: Research Now Survey Oct 2016: Do you have a social media account? (n=250) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294821 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 18 of 42 But, tweens are cautious... They are aware and wary of stranger-danger and bullying as a result of: Conversations at home Talks at school Cautionary tales Witnessing issues with older siblings They're not looking for trouble but they know trouble can find them. "I don't like making accounts on stuff except for Snapchat...I feel safer with just the one thing." 10yo girl As such, they are apt to be careful with: Keeping their accounts private Who they follow/subscribe to/friend Who they accept follow/friend requests from What they post "[I'm careful about what I post because] there's a lot of weird people out there and I don't want them seeing what I do." - 11yo boy HIGHLY CONFIDENTIAL (COMPETITOR) SMARTY PANTS ΜΕΤΑ3047MDL-050-00294822 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 19 of 42 ... and parents are leery, but accepting. "I fear that anything that my kids say [on social media] could be taken out of context towards somebody else. Dad of 10yo girl Parents acknowledge the upside of social media: It can be fun, silly, creative It's a great way to stay in touch with friends when you move, change schools But they are concerned with their children: Being exposed to mature content, which contributes to the larger concern of innocence lost Accidentally sharing more information that they should, and resulting predator danger Engaging with, or becoming the victims of, bullying Having yet another reason to try to increase screen time Being unable to communicate properly in the real world Tying their self worth too closely to "likes" "[With her social media use I worry about] the potential for bullying, cyber bullying and anything like it." Mom of 12yo girl HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294823 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 20 of 42 Online safety is a top concern. Parents implore kids to only connect with people of whom they know exactly who they are and to stick to kid-appropriate content. Because kids want to stay out of trouble and prove themselves worthy of their parents' trust, they mostly stick to the rules. Talk with your children about their online acvities Use parental controls Helped set-up privacy settings 51% Read the privacy policy 44% 69% 67% Searched for your child's name online 38% Source: Dubit Trends. DQ10. What actions do you take to protect your children online? (Base: US Wave 6 275 (11-12) HIGHLY CONFIDENTIAL (COMPETITOR) "We have the parental controls set up so she can't wander into anything inappropriate for her age." Mom of 12yo girl META3047MDL-050-00294824 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 21 of 42 Parents are still gatekeepers for tweens' social media access. • The majority of parents remain uncomfortable with their kids' social media use Comfort level with tweens' use of Facebook, Instagram, or Snapchat is not materially different The top concern for about 7/10 parents whose children use specific social media apps is inability to control the content the child might stumble upon on this app. Uncertainty over who children will connect with and what messages they might receive follow in importance HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294825 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 22 of 42 As such, the leash is very short. Parents and kids are often connected on social media Some tweens use their parents' accounts, while others are logged into their accounts on their parents' devices. Most are connected to their parents or other adult relatives, who see everything they do. Parents and kids negotiate for ONE social media account at a time If kids prove themselves to be responsible, more are allowed to follow. That is kids' #1 incentive to abide by parental rules. Kids are mostly passive or share with a small group of friends only They generally look and like more than they post. "I follow the iSunny page because it's kid friendly most of the time. If there is inappropriate stuff I just skip over it." 11yo boy HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-050-00294826 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 23 of 42 Tweens' online social circles are very small. Tweens connect with family members and real-world friends – and maybe friends of friends - but no one else. Some follow celebrities or athletes through platforms that allow them to do so, but it's voyeuristic and one-way. Accounts are almost always private. HIGHLY CONFIDENTIAL (COMPETITOR) "On my [social media] accounts, if someone wants to follow me and I don't know who it is I'm just going to delete [the request] so they can't see what I'm posting and they're not following me." 11yo boy "[On social media] I follow just my friends, the pretty close ones." 12yo girl "I don't really add anyone I don't know." 10yo girl MARTY PANTS META3047MDL-050-00294827 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 24 of 42 Because the real driver of tween social media engagement is entertainment, not connectivity. The relatively small world that's created on social media makes sense given that tweens: Still see their friends and family on a regular basis in person Don't always have a ton to say, especially boys Often find themselves "bored" - and turn to digital content in general to make things fun "I never really post stuff to my story, but me and my friends have a streak, so I just send stuff to them." 12yo girl "[I get on social media] when I'm bored." 10yo boy HIGHLY CONFIDENTIAL (COMPETITOR) SMARTY PANTS® META3047MDL-050-00294828 No. 5 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 25 of 42 Tweens and Social Media Apps HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294829 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 26 of 42 Platform perceptions are based on perceived users bases. • More than anything else, tweens focus who they believe is using any given social network. It's the first thing they mention when comparing, contrasting and describing. But they are somewhat capable of understanding the features/functions/user interfaces that result in specific audiences gravitating towards certain platforms. Accordingly, tweens do not feel all social media platforms are for them or that they necessarily function differently than one another. Οι QO HIGHLY CONFIDENTIAL (COMPETITOR) "Musical.ly is for kids because it's silly and kids are silly." 11yo girl "I don't really know why younger kids would have a Facebook account because that's for adults." 10yo girl PHOTOS 09:58 Q Search PEOPLE META3047MDL-050-00294830 f Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 27 of 42 Facebook is for old people. Tweens have parents that use the interface - by default, raising awareness and limiting its appeal. It's not fun - it's functional. Perceived user base: Parents • • Aunts and uncles Cousins age 20+ Frequency: • • Rarely, if ever Once a week at most "Facebook is for old people - old as in 40." - 11yo boy "A lot of adults have a Facebook account. I think that on Facebook people post some stuff that should only be for adults." 10yo girl Platform experiences that result in this user base: Delayed communication (Messenger awareness is low, feels separate from the core experience) Busy, confusing UX Used to post (but not play with) videos and pics Lots of advertising (and tweens can't buy online) Only after other apps have been exhausted Favorite features: Funny videos What it's good for: Keeping tabs on what your family is up to Watching videos "I have Facebook Messenger but I don't have Facebook." 12yo girl What's Missing: People my age. I have it, but I don't create anything here. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294831 • Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 28 of 42 Instagram is for teens. "Most of my friends are on Instagram." 12yo boy "More people my age are into Instagram." 11yo girl Tweens discover Instagram from parents, older siblings or friends with older siblings. • It's more fun than Facebook but functions in many of the same ways Perceived user base: • Middle schoolers • High schoolers • Some young adults Celebrities Frequency: • A few times a week Only after Snapchat has been checked Favorite features: Looking at others' content Platform experiences that result in this user base: Delayed communication (Direct awareness is low) Video/photo editing • • Posting to stories Sharing live videos Simple UX Liking others' content What it's good for: It's primarily a consumption-based app to see what others are up to Sharing: Special moments (e.g.: vacation, sports) Celebrations (e.g.: when you're dressed up) Cool things (e.g.: food, shoes) What's Missing: I don't create anything here, but it's cool to look at stuff. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294832 • Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 29 of 42 Snapchat is for tweens. Tweens have a deep and wide understanding of this platform. • It's fun, funny, silly and creative - seemingly made just for them. "Some of the filters are silly so some of the adults are like, 'What is this? This is like too silly and stuff." 11yo girl Perceived user base: • High schoolers Middle schoolers Frequency: Multiple times a day Almost every day Favorite features: • • Photo editing Streaks Platform experiences that result in this user base: Large library of timely and ever-changing filters Streaks Bitmojis Temporariness of it all • Directness of communication "Ghosting" and being visible on Snap maps What it's good for: Videos and pictures of funny experiences In the moment, spontaneous sharing Being random Sharing the real you Making the most of your camera roll "Streaks are how many days in a row you Snapchatted someone. My longest one is 137." 11yo boy Showing your commitment to friends (via streaks) What's Missing: We can't all do things together, and everything goes away again. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294833 • • Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 30 of 42 YouTube is not seen as social media. Tweens know they can comment on videos, but rarely do anything other than "like". Many want to post their own content but aren't allowed to. "I use YouTube because YouTube's like a really fun app to go on and just look around or you can look at stuff that you want to do." - 11yo boy Platform experiences that result in this user base: Seemingly endless, constantly growing library Perceived user base: Literally everyone Frequency: • Multiple times a day Every day of the week Favorite features: • Watching favorite YouTubers Every format, genre, topic included The only place for short-form video Incredibly smart suggested "[On YouTube I find new videos by] going to the videos algorithm home page What it's good for: Learning about something of interest Laughing Accessing cross-network content What's Missing: I don't connect with my friends here. bucket list channels." 10yo girl "On YouTube I'll either watch like lifehacks or DIYs." 12yo girl HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294834 • Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 31 of 42 Musical.ly is not seen as social media. Even though tweens can comment and like videos, the platform is more a creative outlet than a mode of connectivity. The skews heavily female but seems to be made with tweens in mind. "I got Musical.ly when I was 11." 12yo girl "[On Musical.ly] you can post silly videos." 11yo girl Perceived user base: • • High school girls Middle school girls Frequency: • A few times a week Favorite features: Creating and editing videos Platform experiences that result in this user base: Current music Youthful editing options Rooted in performing What it's good for: Discovering new music Creating videos Scrolling through favorite Musers' posts Being creative, silly What's Missing: I don't connect with my friends here. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294835 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 32 of 42 House Party engagement is limited. Many tweens have heard of the platform, but few are using it. It simply seems like another video chat that's not much better than FaceTime, Skype and even Google Hangouts. "Oh yeah, House Party! I've heard of it but I don't know what it does." 12yo boy Perceived user base: High schoolers • Middle schoolers Frequency: Rarely • Favorite features: None mentioned Platform experiences that result in this user base: Video chat What it's good for: Video chatting with multiple people HIGHLY CONFIDENTIAL (COMPETITOR) What's Missing: There is only one thing to do here. META3047MDL-050-00294836 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 33 of 42 In Sum f FACEBOOK is social media for my family ► INSTAGRAM is the place to watch stuff and share the best version of my life SNAPCHAT is iMessage + FaceTime + Instagram with a way to share the real me YOUTUBE is the video version of Google MUSICAL.LY is YouTube + iMovie + Snapchat HOUSEPARTY is FaceTime for everyone HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-050-00294837 No. 6 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 34 of 42 Tweens and Social Media Needs HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294838 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 35 of 42 None of the existing apps truly fulfill tweens' needs for a social platform. As is the case with many other categories, tweens are making do with what's been created for kids and/or teens. They can connect and have fun using existing apps, even though they're not made with a 10 to 12 year-old in mind. Currently available apps over-index on one vector, but don't provide tweens the variety they crave Communication (Snapchat) Entertainment (YouTube, Facebook) Creative expression (musical.ly) "[I get on social media] when I'm bored." - 10yo boy HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-050-00294839 Case 4:22-md-0304 And it may not be “social media" in the traditional sense. The need for communication is limited. But, the ability to connect emotionally with friends is important. The need for documenting and showing one's life is limited. But, the desire to blend offline/online lives is high. The desire to be part of a group is at all-time high. Tweens need to have fun and their desire see what others are up to is never-ending. Able to go deep on one's interests is important. But, patience for passive-only consumption is limited. Tweens desire to make something themselves and prefer interactive-consumption models. HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294840 HIGHLY CONFIDENTIAL (COMPETITOR) Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 37 of 42 Social Media Needs Use entertainment as a starting point for engagement De-emphasize identity projects or communication Blend offline/online experiences - use digital to get kids to do something IRL Strengthen and create connections to small circles of friends Make sharing with others fun Highlight social/communal experiences ΜΕΤΑ3047MDL-050-00294841 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 38 of 42 No. 7 What's Next HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294842 38 Questions? The research findings in this report are based on a series of qualitative and quantitative studies over the past 1.5 years. Due to the sensitivity of the subject, not all findings and materials are included in this report. If you want to dig in further for your work on tweens, please reach out to me directly! HIGHLY CONFIDENTIAL (COMPETITOR) ΜΕΤΑ3047MDL-050-00294843 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 40 of 42 What we're researching next 1/3 Inflection points (approx age 9/10): As tweens move from tablets to phones, which apps/app categories do they only keep on their tablet, which apps do they keep and reinstall when they get their phones, and which apps/features they aspire to have when they have their own phones. Objective: Determine graduation strategy for Talk. Methods: Diary study; in-person in-context research; interviews; survey HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294844 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 41 of 42 What we're researching next 2/3 Current phone and social (media) usage (approx age 10-13): How are tweens currently using social apps on their phones? What is a high point/low point for them about social apps? What offline behaviors currently do not offer a good digital solution? Objective: Identify patterns of behavior, experiences, and needs. Objective: Identify white space for social app for this age group. Methods: Survey; usage data (=in-app actions via Onavo-facilitated panel); in- person interviews; diary study HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294845 Case 4:22-md-03047-YGR Document 2900-2 Filed 03/30/26 Page 42 of 42 What we're researching next 3/3 Understand opportunities for our existing product experiences (approx age 10-13): Which changes to product experiences would need to be made to make FB appropriate for tweens? Objective: Guide product experiences for how COPPA compliant FB could serve tweens well Objective: Identify parents' needs for kids' FB experiences Methods: in-person participatory design activities; parent: child dyads; focus groups with parents; survey; (coordinating with market research re: brand) HIGHLY CONFIDENTIAL (COMPETITOR) META3047MDL-050-00294846