IG Mental Well-being: Problematic Use Strategy Review

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Case 4:22-md-03047-YGR Document 3246-2 Filed 07/10/26 Page 1 of 3 Exhibit 24 Case 4:22-md-03047-YGR Document 3246-2 Filed 07/10/26 Page 2 of 3 IG Mental Well-being Problematic Use Strategy Review [A/C Priv] IG Leads 28 Sep 2023 CONFIDENTIAL META3047MDL-294-00103869 Case 4:22-md-03047-YGR Document 3246-2 Filed 07/10/26 Page 3 of 3 Problematic Use: Definition & Impact (Theory of change) Problem statement Occurs when people feel they lack control over their usage of technology and this leads to negative life impact (e.g.. on sleep productivity. parenting) Importance to key stakeholders Experts: Problematic use is a top cited problem by expertadvisories, including the American Psychological Association and Surgeon General, as it "can impair [adolescents'] ability to engage in daily roles and routines, and may presentrisk for more serious psychological harms over time". Parents: 58% of parents felt concerned that social media apps are "too easy to use too much" (Marketing Insights, n= 6.146) PRIV Teens: O 37% of teens (13-17) felt concerned that social media apps are "too easy to use too much" (Marketing Insights n=3.085). 38% of teens (13-17) report low attentiveness around IG use (<=2 on 5- pt scale), and these users report 20-25% higher life interference from app use (i.e.. perceiving that IG use prevents the fulfillment of other responsibilities) Higher sense of control is associated with app retention and perceived IG value Teens reporting low attention (aspect of low control) report 25% higher life interference (Davis & 2023) CONFIDENTIAL META3047MDL-294-00103877