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Published hearing exchange

Big Data, Big Questions: Implications for Competition and Consumers

Testimony

Questioner: Marsha BlackburnWitness: Steve Satterfield

Narrative: Youth TargetingHarm: Targeted advertisingDesign feature: Content AlgorithmOther Topics: Behavioral Targeting
Q. · Question

Marsha Blackburn

A. · Response

Steve Satterfield

QuestionCiting teens who said they now advise younger siblings to avoid Instagram, Blackburn asks whether Meta uses teen survey/behavioral data for micro-targeted advertising or to algorithmically push more of the same content to users.

ResponseSatterfield gives a general answer about improving the service, without confirming or denying the specific micro-targeting/content-amplification uses Blackburn asked about.