Protecting Kids Online: Instagram and Reforms for Young Users

QuestionAsks whether Meta has studied the accuracy of its automated under-18 ad-restriction system, and what targeting options (including sexual orientation) advertisers can use.

ResponseMeta doesn't cite any specific accuracy study for its automated under-18 ad-review system — admits enforcement "isn't perfect" in general terms — but confirms the concrete 2021 policy limiting under-18 ad targeting to age/gender/location only, with sensitive-category targeting options removed platform-wide starting January 2022.