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Published hearing exchange

Protecting Kids Online: Instagram and Reforms for Young Users

Testimony

Questioner: Cynthia LummisWitness: Adam Mosseri

Narrative: ConcealmentOther Topics: Behavioral Targeting
Q. · Question

Cynthia Lummis

A. · Response

Adam Mosseri

QuestionPoints out that Instagram's stated age/gender/location-only ad-targeting limit applies to advertisers but not to Instagram's own ML ad-delivery system, and asks whether that's a double standard.

ResponseMosseri confirms Instagram's own delivery system does use in-app teen activity data beyond age/gender/location to target ads, framing it as relevance rather than the same kind of targeting advertisers are restricted from.