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Protecting Kids Online: Instagram and Reforms for Young Users
Questioner: Amy KlobucharWitness: Adam Mosseri
Q. · Question
Amy Klobuchar
A. · Response
Adam Mosseri
QuestionCites planning documents showing Instagram's marketing budget rising nearly five-fold from 2018-2021, allegedly earmarked mainly for teens, and requests yearly budget/percentage breakdowns targeting under-18s.
ResponseSays teens are one of several target demographics, describes the paused tween-Instagram project, and confirms a ~4.7x budget rise not mainly teen-focused.