Back to this hearing · All hearings

Published hearing exchange

Protecting Kids Online: Instagram and Reforms for Young Users

Testimony

Questioner: Amy KlobucharWitness: Adam Mosseri

Q. · Question

Amy Klobuchar

A. · Response

Adam Mosseri

QuestionCites planning documents showing Instagram's marketing budget rising nearly five-fold from 2018-2021, allegedly earmarked mainly for teens, and requests yearly budget/percentage breakdowns targeting under-18s.

ResponseSays teens are one of several target demographics, describes the paused tween-Instagram project, and confirms a ~4.7x budget rise not mainly teen-focused.