Meta terminology
LRP
Long Range Plan
The multi-year revenue forecast that ad-load decisions are measured against. Excerpt #603: "We expect to beat original LRP Reels revenue forecasts even though we expect a lower RME goal."
Meta terminology
Long Range Plan
The multi-year revenue forecast that ad-load decisions are measured against. Excerpt #603: "We expect to beat original LRP Reels revenue forecasts even though we expect a lower RME goal."