Meta terminology

IGTV

Instagram TV

Instagram's long-form video product, launched 2018. Appears in the archive as a teen-watch-time target - a "Q2 stretch goal" of 2 million hours of teen watch time - and as the surface judged well positioned for children's video.

Sources

Internal documentUnsealed internal messages ("Video M-team review CONFIDENTIAL")13 Jun 2018

Plaintiffs' filingComplaint for Injunctive and Other Relief, California v. Meta22 Nov 2023

Internal document2019 Marketing Budget18 Oct 2018