Meta terminology

SSCM

Sexually Suggestive Content featuring Minors

A labelled content category measured on recommendation surfaces. Found 2-3x more prevalent on Reels home than on Explore, with female and unknown-gender teens producing more of the content so labelled.

Sources

Internal documentReels Integrity: Sizing the Challenges2021

Internal documentSSCM Reels Teen Experiences (Interviews) WIP - Ipsos Copy8 Sep 2021