"People who see more content about western pop stars like Selena Gomez, Miley Cyrus, Ariana Grande, and Cardi B feel worse about their appearances."

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"Some topics are likely to make viewers, especially teen girls, feel worse about their bodies: Fashion and beauty (especially makeup, skincare, hair removal, nail art); Relationships (which includes dating, romance, sex, and intimacy); Western pop stars who emphasize their bodies (e.g., Selena Gomez, Cardi B, Ariana Grande); Images that emphasize women's bodies generally (e.g., cleavage, swimwear). Collectively, these topics comprise 1/4 of what people see on Instagram (1/3 for teen girls)." "People who see more content about western pop artists like Selena Gomez, Miley Cyrus, Ariana Grande, and Cardi B feel worse about their appearances. These musicians regularly focus on their bodies in their posts... though the list is mostly female celebrities, Justin Bieber and the wrestler John Cena are also associated with greater appearance comparison." "We should reduce exposure to celebrity content about fashion, beauty, and relationships, while increasing exposure to close friend content of all kinds. Potential product directions include: ... Not recommending celebrities to follow that post primarily fashion and beauty content. People can find these accounts on their own, but we shouldn't amplify their influence through recommendations." "Only 13% of the content that people see comes from friends (15% for teen girls), a median of 31 pieces of friend content per day (46 pieces of friend content for teen girls). Thus, for every piece of friend content a teen girl sees, she sees 5x as many pieces of content from top accounts. We should make it easier for teen girls to find and consume content from their friends, especially close friends." "Seeing more friends post about these topics is not associated with worse levels of appearance comparison on Instagram... The problems associated with content about relationships (e.g., dating, coupledom, sex) and fashion (including beauty) are coming from non-friends." "In a recent listening session, one creator described Explore as 'a landmine for everything I want to avoid on IG' (@kendramorous) because it triggers appearance comparison." "[T]een girls report feeling worse when friends mimic celebrity beauty standards."
— Unnamed employee