"Young people called out Instagram for targeting them with adverts on weight loss and body image... This is highly damaging, and likely to tip vulnerable young people into disordered eating habits."

"Ads target insecurity & feeds unhealthy habits" "Multiple teenagers called out ad targeting on Instagram for showing them weight loss products." "Young people called out Instagram for targeting them with adverts on weight loss and body image- whether this is weight loss lollypops, juices, weight trainers or teeth whitening." "This directly lead to some teens purchasing products such as detox teas, weight trainers, weight loss lollipops, or not eating properly to lose weight." "Others took these adverts as 'inspiration' to lose weight and exercise more, they take away the message that they should be doing things differently to match the standards they see on images daily." "This is highly damaging, and likely to tip vulnerable young people into disordered eating habits." "Targeting teens with weight-loss adverts should be prohibited. Advertising standards accept that young people are unable to critically appraise messages that sell them products."