"But market dynamics are affecting Instagram use - saturation with users 35 years and younger will prevent significant MAU growth in the US."
"Given that we are close to saturation with <35, and do not have product market fit with adults, we shouldn't expect significant MAU growth in the US beyond the ~4M teens that start using the internet each year."
"The US DAU investigation will focus in part on growing the teen DAU."
"Recent data science findings suggest a DAU opportunity with teens."
"H2 research efforts will address this by sizing competition for low I-ness teens and young adults."