"Touchpoints Leveraging IG: Help Kids Build Up to Social with Adjusted IG Features"

"Touchpoints Leveraging IG: Help Kids Build Up to Social with Adjusted IG Features" "Content Relevant to Youth: Onboard brands such as Barbie, Paw's Control, BabyBus, and Toca Boca onto IG Tweens (most tween appropriate brands are not currently on IG). Invest in youth relevant content by specific age bands (e.g. Onboard Youtube creators of UGC children's shows, partner with kids content brands/publishers)" "Segregated Age Experience: Ages <5: Reels or IGTV for kids. Social is a passive social experience to kids at this stage. They are interested in learning about their friends but not active in engagement and creation. Ages 5-7: Reels, Feeds, Profile, and Explore. Older pre-tweens are starting to have some preferences and desire to create. Surfaces that allow creation and consumption of others' creation can be introduced with appropriate content. Ages 8-12: More private sharing. As tweens age with growing need of socialization, DM and Stories functions can also be introduced, focusing on close friends, unique expression, shared close friends experience" "Relevant Expressions: Esp for tweens: Creative and intuitive tools to teach kids how to edit photos, and create art, stickers, and effects; kids can also be developers"