"Parents had a strong need to protect their kids and believed that seeing what their child did on Instagram enabled this. When they discovered there were parts of their teens' Instagram they couldn't see, they felt powerless. Limited visibility is a strong pain point for parents."

"TL;DR Identity, Main Account/Secondary Account • Many parents joined Instagram to learn about it so they could help and follow their teen. • They believed that knowing what their teen did on Instagram helped them protect their teen. • Most did not become aware of teen finstas/spam accounts, until long after the teen had created it. • They learned about their teen's second account through conversations with their kids or other kids. • Many were worried, curious, and conflicted about their teen's finsta/spam account and wanted to spy. • Most teens learned about these accounts from older siblings or friends, after getting acclimated to IG. • Teens did not mind when parents discovered the account's existence. Parents did not stop the teen from using it. • Teens said that their parents and often their younger siblings would not understand what they shared in their finsta." "Parents had a strong need to protect their kids and believed that seeing what their child did on Instagram enabled this. When they discovered there were parts of their teens' Instagram they couldn't see, they felt powerless. Limited visibility is a strong pain point for parents." "They worried about what their child might be hiding and feared the worst, like cussing, vaping, breaking rules. Some knew other parents who 'thought their kids were angels' but didn't know the real/whole story."