"IGTV - Get teens to view more content on IGTV (KPI: IGTV PR)"

"3 KEY OBJECTIVES TO SUPPORT INSTAGRAM'S MISSION... Be teens' favorite place to share everyday moments and get closer to the people and things they love. $127.3M Total ($89.8M Opex, $37.5M HA, +89% y/y)" "Objective 1 Establish Instagram as the favorite place for teens to freely express themselves with friends IG Stories - Get teens to share more everyday moments (KPI: Stories producer PR) IG Direct - Get teens to message their friends more everyday (KPI: Direct Sender PR)... $83.0M (65% of total) $60M Opex; $23.0M HA" "Objective 2 Position new bets for success (IGTV, Shopping, Direct app) IGTV - Get teens to view more content on IGTV (KPI: IGTV PR)... $29.3M (23% of total) $20.3M Opex; $9.0M HA" "Objective 3 Reinforce that Instagram is the safest and kindest online platform Well-being - Get teens, parents, educators, and policy makers to believe Instagram is a safe and kind platform through well-being features and programs (KPI: stat sig lift in 2 sentiments - safe place to express myself and encourages a kind community)... $15.0M (12% of total) $9.5M Opex; $5.5M HA"