"There is a graduation in use of apps as kids age. YouTube is a constant but kids tend to move from 'play' and single-purpose apps at age 6-9 through to more social apps such as TikTok, Facebook and Instagram from ages 10-12."
"Messenger Kids is more associated with these 'single purpose' apps than the more social apps and begins to drop off at 10-12."
"There is no one single 'winning' app that kids can use to contact all their friends."
"However, taken as a whole, the majority of kids are using at least one of the Facebook family of apps to keep in touch with most of their friends."