[Redacted]: "Goals: to determine tween/teen (a) perception of IG (b) the role of Stories (c) how Stories can expand use of IG for in-between moments... Target: non-users and users w/in 11-24yo segment"

[Instagram Teens HPM, Research]: • "The FB teens... team have conducted a high-level survey (n=~2300) with guardians/parents of under 13s to understand their device and app usage. Some high-level takeaways include:" ◦ "As age increases (5-12 year olds), so does the self-reported proportion of U13U13Under-13Users below the minimum age of 13 set by Meta's terms of service and by COPPA. "U13" denotes both the age cohort and the underage accounts Meta's own documents discuss detecting, removing, or building products for.Full entry ↗ year olds with FB and IG accounts (~5-30%)" ◦ "Teens want to start connecting with friends around the age of 7 years old" ◦ "5-10 year olds tend to have tablets. They start to get phones around 10 years old. A preference for a phone starts at age 7" • "We have sourced a world-class teens researcher to drive teens research at Instagram and across the company - moving to onsite ASAP" [Instagram Teens HPM, Marketing]: • "We conducted pre-teen and teen insight research in preparation for the US, DE and IT campaigns. We are working with an innovative teen research vendor, based in the UK, to lead this project." ◦ "Goals: to determine tween/teen (a) perception of IG (b) the role of Stories (c) how Stories can expand use of IG for in-between moments." ◦ "Target: non-users and users w/in 11-24yo segment (13+ for user research), skewed towards 11-18yo." [Instagram Teens HPM, Partnerships]: • "Live Launch in UK FR DE BR JP" ◦ "We whitelisted 30 top teen and teen-focused partners for access to Live shortly in advance of it rolling out in their markets including @kefera, @sulivangwed, @melinasophie and @ldshadowlady. Partners and their teen fans were very excited about the product." • "Musical.ly star Baby Ariel (5.8M on IG) visited Instagram LA to learn about growing her account and give product feedback" • "The partnerships team hosted 2 teen/emerging talent workshops this week." ◦ "Instalunch – 27 teen/tween talent with under 500k followers to on-board them on Stories and Live and to gather feedback." ◦ "All Star Roundtable – Brought in 10 top teen and emerging talent (500k-3MM followers) to do a deep dive"