Susan Li: "Jenni – could I check in quick on how we are doing on Q1 progress toward our IG MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗ and time spent goals?"
Jenni Romanek: "Hey Susan, We've been crushing it on user growth, so we revised upwards our H1 MAP goal to 762M (from 745M). We're currently at 697M / -0.2% behind target, so roughly right on track. Our time spent goal for the half is 28.4 mins; we're currently at 26.9 mins, or +1.0% ahead of target. We saw a nice benefit there recently from bumping iterations (e.g. improvements to how we surface unread content from previous sessions)."
Susan Li: "Thanks Jenni! Btw – was there also a U.S. teens goal (something like +700K DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗) and how are you guys doing toward that? I would love to get coffee and catch up soon. It may be a little bit since I am due to have a baby in about 3 days."
Jenni Romanek: "OMG! Congrats! Please holler when you're back, would love to catch up then! US Teens Goal: 12.1M; we're currently at 11.5M, or -2.2% behind target. Let me know if you want more details about this."