"[T]aking this position will invite criticism that we are putting profits over people."

Internal document
1. "PROACTIVE ENFORCEMENT -- How important is it that we proactively enforce based on age (i.e., try to detect and challenge people lying about their age)?" [a. Background]: • "We have recommended that, by 2021, we use machine learning models to proactively enforce if we believe a minor (<13) is falsifying their age. This is one of the main areas of concern we've heard from regulators/policy makers, and it is more likely to drive concern in the near term than questions about how we enforce across FB/IG/WA." • "While there is consensus that we should pursue proactive enforcement, the Integrity team is concerned about limited resources and is asking for guidance on how the policy team prioritizes this against other priorities." • "The Product Policy team previously prioritized areas for Integrity work." ◦ "Age enforcement could fall under 'Authentic Age: False DOB' (which is listed as low severity) or 'protection of minors' (which includes removal of minors based on user request and is listed as very high severity)." ◦ "Even with a 'very high severity,' at current staffing Integrity estimates this would not be worked on until late 2020 or 2021 at the earliest and would require a substantial investment." [b. Recommendation]: i. "We agree with the Product Policy team that this issue should be classified as 'very high severity,' but need guidance on how to rank against other policy priorities." ii. "Proactive enforcement is our most important policy goal in this area -- so although there's substantive agreement we should do this we recommend flagging for Mark that it's not currently staffed and asking for additional resources to support this work in 2020." 2. "CROSS-APP ENFORCEMENT -- If we enforce against a FB account for being underage, under what circumstances should we enforce against IG/WA accounts that we believe are co-owned?" [ii. Recommendation]: • "Option 3." ◦ "General justification: It is difficult to defend the use of inferred account links for advertising purposes without also using these links for age management" ▪ "Product will likely push back on this by pointing out that the consequences of showing the wrong ad to someone is relatively low compared with the consequence of being checkpointed as an underage account." ▪ "However, taking this position will invite criticism that we are putting profits over people." 3. "[for visibility only] AGE GATING METHOD: How much flexibility do we have in designing the age gate at registration, so that it stops <13s but doesn't block older people legitimately trying to create an account?" a. "Background: Growth is pushing on how flexible our age gating mechanisms can be to mitigate growth impact. The key change we have recommended is changing the default age on FB during registration from 25 to something less than 13. We have also recommended blocking people after their 2nd failure to enter a valid age. Growth estimates an impact of -14M MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗/year on FB and -14M MAP/year on IG [lower confidence estimate]."
— Unnamed employee