"Facebook tends to be the first social media app US tweens use."

"Tweens and Young Teens are Facebook's best opportunity to win future generations of people" "Globally in 2017, 140 million 8-12 y/o's had their own smartphone" "For our comopany: Tweens/young teens are Facebook's best opportunity to win future generations in the long run" "Tweens are herd animals, and want to find communities where they can fit in." "Facebook tends to be the first social media app US tweens use." "Instagram... Relatively 'adult' product that may not be safe for tweens" "If we don't need to route to Blue, then is IG just our best option? Tweens use it now."