"Because we are seeing some of our well-being related efforts are effecting teens more disproportionately, we keep recommending this as a potential path. The problem is that soon we'll have several things that we will recommend (as a company) to age-gate and it if we do all of them we'll have a very stripped down version for Teens"

Internal document
Margaret Stewart: "Some of the things that Schrep wanted to understand:... Any analysis of effects on the business (growth/revenue) that the current restrictions are having" Pratiti Raychoudhury: "Age-gate: While we have already called out the risks, there are a couple of other things to keep in mind – Because we are seeing some of our well-being related efforts are effecting teens more disproportionately, we keep recommending this as a potential path. The problem is that soon we'll have several things that we will recommend (as a company) to age-gate and it if we do all of them we'll have a very stripped down version for Teens" Karina Newton: "On the age points below will add two notes for IG that may become relevant/want to ensure there is awareness of — first is that we have very limited age information on IG (we only started collecting age in December at registration) so age gating solutions are less desirable. Secondly, teens are some of the biggest users of these filters (and teen girls in particular) on IG so giving them an incentive to lie about their age to get access is very problematic from an integrity and policy standpoint."